Product

Phew! Our product release this March comes with tons of enhancements and bug fixes too, of course!

Here is a rundown of some really cool additions that would take your virtual event hosting experience to the next level. Too bad we can’t talk about all of them right away; but we certainly will in the near future!

But for now, let’s check out what’s new.

Default Virtual backgrounds for rooms

Make your background meeting-worthy with virtual backgrounds for rooms.

Organizers can now upload a virtual background during the event setup, from the Branding page. Attendees can select this background from the audio/video preview popup (before joining a room) or from the audio/video controls toolbar. Virtual backgrounds are currently only available for rooms.

Powerful meeting controls inside Rooms

Boom. Super controls for organizers, moderators, and room owners.

Now inside a room, organizers, moderators, and room owners can:

• Stop a screen share inside rooms
• View the presenter’s name upon hovering on the shared screen
• Turn off the screen share using a single on-screen button
• Send requests to turn on the video or mic to participants
• Turn off the video and mic of participants and speakers

Toast notifications are shown when anyone is muted or has their video turned off - this feature is also available in the original backstage.

Raise hands

Make your presence known with a single click.

Attendees inside a room can now raise a hand to call for attention. This adds them to a queue in the People tab of the side panel, along with other attendees who raised their hands. Those who raise their hands first appear at the top of this list.

Attendees can lower their hand at any point using the same button. Room owners, organizers, and moderators can also lower any hands raised by attendees.

Mobile view

Mobile users, we have great news.

Gone are the days when your attendees on mobile devices had to scroll horizontally and sometimes in all directions to view the different elements in an expo. We now have optimized the Zuddl viewports to be responsive to different device layouts. A new option inside the advanced settings for expo lets you add background images with compatible dimensions and also gives you widget options. Altogether providing a better experience for your mobile attendees.

Text widget

Bring your message to life with the new text widget

Add a body of text to your lobby or expo booths with the text widget. The widget’s rich text editor gives you a wide range of formatting options from bold text to list styles; from hyperlinks to emojis. You also have different font settings, color options, and more. You can preview the text widget like other widgets and change its position and size to fit your requirements.

Contact us widget

Let your attendees reach out

The contact us widget (which you could add only to expo booths) is now also available for the lobby venue. On clicking the button, attendees are able to contact the event organizers via a private text chat, which can be accessed from the side-panel.

That's about it for now; expect more excitement in the coming month!

First impressions play a huge role in reeling in your audiences - and this month’s offering from Zuddl helps you do just that.

Put your best foot forward with conditional registration fields and the landing page builder, which give you even more control over how your audiences perceive your event.

Psst... we’ve also added support for more in-demand integrations to make sure your needs are covered.

Conditional registration fields

Use conditional logic to branch out your registration forms

Your registration form can now be made responsive using conditional logic. This means you can show or hide certain form fields based on what the user enters in the form. However, conditional logic can only be applied to custom fields and uses information from other custom fields placed before them.

Landing page builder

Custom design your landing page end to end.

You now have the option to create and design your landing page from scratch or by choosing from a set of pre-defined templates. An editor mode gives you all the necessary tools to design a beautiful website and eventually increase your website conversion. You can add widgets and pages, change design elements globally, and do many more settings.

Cancel an event or webinar

Sometimes, you just need to cancel. We have you covered.

You can now cancel an event or webinar and notify your participants via a customizable cancelation email. Cancelation also removes any calendar blocks sent to your participants. The action is permanent, but you can still access the setup for a canceled event/webinar or duplicate it if needed.

Salesforce Import Integration

Now don’t just export, but also import registrant data using the Salesforce integration.

It is now possible to import campaign members from any campaign in Salesforce to a Zuddl event. The campaign members are imported as registrants and appear inside People > Attendees in your Zuddl dashboard. The integration can be also easily clubbed with any existing export integration to achieve a bidirectional data flow.

Pardot integration

Introducing the all-new, Pardot integration.

Straight out of the box, the integration supports the bidirectional flow of registrant data from Zuddl to Pardot and vice-versa. The integration utilizes Pardot segmentation lists to export Zuddl registrants and also import Pardot prospects. The integration also allows mapping Zuddl registration fields to prospect-level custom fields in Pardot.

Map custom fields - All integrations

Got custom fields in your registration form? Map it.

We’ve designed all our integrations to allow the mapping of the custom fields that are added to the registration form. An additional step is added to the installation process, in which you can map custom fields from a dropdown and map them to their counterparts in your app instance.

Other noteworthy mentions

• Presentations inside rooms are now made easier. The side panel now automatically collapses when anyone shares content inside a room.
• We’ve also improved the polling experience for mobile and iPad. Participants using mobiles and iPads are now sent notifications for polls, quizzes, and Q&As.
• Data gathered through polls inside rooms is now available under the Analytics page. This is also enabled for quizzes and Q&As.
• The landing page for webinars now shows a countdown timer to the start of the webinar.

This past week was historic for us, as we launched Zuddl’s very first quarterly product launch, Spotlight. Now, the objective of this quarterly event series is to share key insights and practical tips about the future of B2B events, which makes it perfect for B2B marketing professionals as we strictly stick to actionable information and leave out any fluff. 

Given that this was our first edition of Spotlight, It was heartening to see a 94% attendee turnout! Of course we’re just getting started; we’re now pumped to make the next edition all the more impactful and engaging.

Since we really like you, we’ve picked out some key highlights from Spotlight 2023 that are TOTALLY worth a quick read:

How B2B events are evolving as the year unfolds

B2B events have changed from being just a brand building exercise to becoming a demand generation engine that can help businesses drive revenue.

To break down this evolution of events, we had on-ground insights from Vedha Sayyaparaju, CTO and co-founder, Zuddl, Mark Whalen, Director of Sales, Zuddl and Ketan Pandit, Head of Marketing, Zuddl.

The session set the context by diving into the changing landscapes of B2B events in terms of expectations, goals and outcomes and also how virtual events have become more measurable thanks to advances in event technology - a must-listen if you’re looking for perspective.

How B2B events marketers can do more with less

As per our survey in December 2022, over 50% of B2B marketers stated that they use at least 4-5 tools across the lifecycle of an event. That’s 4 tools too many. Using different tools is a logistical headache - you already know this. It creates workflow challenges and data silos.

To address this, Arpit Maheshwari, Product Lead at Zuddl took attendees through the latest features that have been designed to empower B2B marketers with a unified approach to events.

The best thing about the session was that it was highly interactive - we saw attendees ask about specific new capabilities on Zuddl such as automatic calendar blocks as well as best practices for attendee engagement.

How to outperform your competitors by redefining B2B webinars

Traditional webinars are on the decline; nobody wants to attend a never-ending monologue, especially online. 

Is there a way to transform your webinars from just another virtual meeting to an engaging experience? That’s exactly what Clinton D’souza, Product Manager at Zuddl, addressed as he walked attendees through the latest updates on Zuddl that are designed to cater to the evolved business needs.

Touching upon Zuddl’s latest integrations and Demo CTAs, Clinton showed attendees how they can run webinars that convert higher number of prospects and eventually contribute to business growth. He also highlighted the ease by which you can stream out your live webinar to leading social media platforms as well as get your on-demand webinar in place in no time.

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How you can unleash Zuddl’s true capabilities and get desired results 

Talking about possibilities is one thing; doing it is another. This is why Ansh Mehra, Product Marketing Manager at Zuddl, took to the stage to take attendees through a step-by-step walkthrough of how B2B marketers can leverage the powerhouse that is Zuddl’s Video Production and Live Streaming Studio to run live events that deliver results.

From creating an immersive brand experience with themes, backdrops and overlays to making a live event a seamless experience for organizers, speakers and attendees with features such as Showflow, this crisp session covered it all - all in a few clicks.

... and that's a wrap from us, for now! Be sure to join us every quarter for exclusive insights on trends and tools that will help you ace your B2B events in 2023 and beyond!

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

Cue the drum roll…

WE DID IT! 🎉

We're thrilled to announce that Zuddl has been named among the top 50 Marketing and Digital Advertising Products and one of the top 100 Fastest Growing Software Products on G2! This is a huge honor for our team and a testament to the hard work and dedication we've put into building a top-notch product.

These awards mean a lot to us because they represent the voices of our customers and users. G2 is one of the leading sources for unbiased software reviews, and being recognized by them is a true validation of our efforts to provide a unified event and webinar platform that exceeds user expectations, so, yay!

Here's a little bit about our latest wins:

Top 50 Marketing and Digital Advertising Products

The top 100 companies are ranked based on a combination of Satisfaction and Market Presence scores for each vendor, and the top 100 products are ranked based on reviews across all categories they are a part of. The recognition as one of the top 50 Marketing and Digital Advertising Products on G2 is based on user satisfaction scores, as well as market presence and popularity. This award speaks to Zuddl's effectiveness in helping businesses succeed in the ever-evolving world of digital advertising.

Top 100 Fastest Growing Software Products

To be recognized as a Best Software Award winner, a software company or product must receive at least 50 approved and published reviews during the 2022 calendar year. Scores reflect only data from reviews submitted during this evaluation period. Being named one of the top 100 Fastest Growing Software Products is a testament to our company's rapid growth and success. This award is based on customer growth, employee growth, and overall company growth over the past year. It's a recognition of the strong demand for our unified platform and the impact we're making in the industry.

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We're proud to be part of this elite group of companies and we're committed to continuing our efforts to provide the best marketing and advertising solutions on the market. Thank you to our customers and partners for your support and for helping us get to where we are today.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

B2B marketers, assemble!

On 9th February, we’re hosting Spotlight 2023: The Future of B2B Marketing Events, Zuddl’s Quarterly Product Launch! Join us for the most advanced conference for B2B events and marketing. And it’s free. 

Need more reasons to help convince your manager to give you time off to attend?

Keep reading.

1. Stay ahead of the B2B event marketing curve

What will B2B marketing events look like for the rest of the year? At Zuddl, we already know. 

Join us for what we call ‘the future in present tense’ session led by Bharath Varma, Zuddl’s CEO & co-founder and Vedha Sayyaparaju, CTO of Zuddl, that is packed with key insights and practical tips about what you can expect this year - and before any of your contemporaries do. 

There will be no fluff. 

Like you, we’re not interested in highly theoretical sessions or trivial and simplistic advice that have zero actionable components. This is not event marketing 101. 

Instead you can expect extremely granular and tactical insights to challenges, which will inspire you to try things that worked (and avoid things that didn’t).

Having hosted hundreds of events over the past two years for clients all around the world including Google, Microsoft, Highspot, StackCommerce, NAMIC, HBA and others, we are uniquely positioned to know the secrets behind high-performance events that deliver real business value.

2. Get a sneak peek at Zuddl’s new unified platform features + roadmap

B2B marketers are working harder than necessary.

Our survey revealed that over 50% of B2B marketers stated that they use at least 4-5 tools across the lifecycle of an event. That’s 4 tools too many. Using different tools is a logistical headache - you already know this. It creates workflow challenges and data silos (not to mention the downloading and uploading you have to do for every tool at every event).

Additionally, there's dependence on external teams for implementation or assistance when something glitches. Not to mention the costs that build up for each tool. All in all, it’s too much time, stress and effort spent. 

Which is why using a unified platform can be a gamechanger for your events. At Spotlight, you’ll learn how a unified platform’s key capabilities and technologies (eg. an  inbuilt video production tool, better tracking for sales-marketing collaboration) drives better results across your event programs, resulting in sustainable revenue.

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Expect exciting updates about  new product capabilities, Zuddl Studio (our powerful yet simple web-based video production and streaming platform) and feature announcements too!

3. Learn the tech and tactics that will kick your webinar into high gear 

Even if you’ve been able to navigate the challenges of the past few years, we’ve worked with enough B2B marketers to know that there's likely at least one webinar conversion rate that you’ve either struggled with or always wanted to improve upon. And we’ve built solutions to optimize all of them.

Whether it’s registration-to-attendee, or attendee-to-demo, we’ve zeroed in on really practical ways to improve the webinar experience for both organizers and attendees, that result in overall improved outcomes from the event. We don’t want to give away too much, but here’s just one example of insights you can expect to learn: triggering automatic calendar blocks after someone registers improved turnout for one of our customers by an incredible 20%. 

During Spotlight, you’ll get to see and learn how our new suite of features helps you increase performance, convert more customers and enable better sales and marketing collaboration (yes, you read that last one right). These sessions provide a look at what’s possible — and how other B2B businesses are benefiting from Zuddl-powered experiences.

4.Build and expand your network

We want you to get the most value from your time at Spotlight. So apart from the sessions, you’ll also be able to meet and mingle with peers and practitioners from the B2B events marketing space.

You will engage with industry experts, marketing professionals, business leaders as well as Zuddl users and product experts. Get answers to pressing questions, swap stories of success and failure, and make professional connections, new partnerships and possible business opportunities.

The next step

Register now!

Join us for 2 hours of focused, tactical sessions.

Leave a better B2B marketing professional.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

“We have a Hulk!” was Tony Stark’s response to Loki’s threat in The Avengers 2012; this month’s offering from Zuddl is no less than a Hulk. In this article, we’ve got some power-packed features and capabilities that will really help close the distance between you and your audience. So suit up and read on.

Use Studio as backstage

Zuddl Events are now supported by Studio as the backstage

A much-awaited Zuddl feature is now available — Studio can now be used as backstage for Events. You can now make full use of Studio’s video editing and streaming capabilities to take your events a notch higher.

Individual stages inside an Event can be configured to use Studio as backstage in the stage setup. You can choose to use the original Events backstage or switch to Studio.

Stream and content transitions

Experience Studio with smoother, more refined transition animations

The transitions for speakers and content on Studio have been greatly improved. Every layout change onstage is now visibly smoother with clean and fluid transition animations.

The result is a significantly more polished viewing experience for your streaming audiences.

Filler media for webinars

Make the breaks in between sessions better with filler media

A new Fillers tab is added to the Studio backstage, where you can upload and use images, videos, and audio files as fillers. They help you fill the gaps between streaming sessions, keeping your audience engaged during the breaks.

These fillers can be shown on the webinar stage when sessions are not live. When a session is live, fillers can be queued to play after the session ends.

Email access control

Running a private event? You can now you can allow or restrict specific email address domains at the time of registration

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More than just a nice-to-have feature for someone who hosts private or corporate events quite often. This option can be found under Advanced settings inside the Registration page menu. You can either quickly restrict non-business email domains such as gmail.com, yahoo.com, hotmail.com, etc., or upload a CSV file to allow/ restrict specific domains in bulk.

Email builder

A timely email that speaks about your brand is always lauded by attendees

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As attendees stay excited about your next event, you can make them feel more connected by sending event emails directly from your own custom email address. This offering doubles up as an email builder, a simple drag-and-drop editor to custom-build your email design and content. So the attendees and registrants can now not only receive all event-specific communications directly from you but get to read a well-crafted and personalized email. Nonetheless, transactional emails will still be sent by Zuddl.
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You can easily add a sender email address which after verification, it can be made the default email address on an account level. Inside the Communications menu, you can also select specific senders for each email type.

Embeddable form builder

Customize your registration form and some layout changes for the better

Presenting an embed code option (at the bottom-right corner) that lets you copy an embeddable and customizable javascript code of the form you designed. This code can be pasted inside the body tag of your HTML site code and voila’ you’ve got yourself a custom-made Zuddl registration form inside your website. When you update this form from the dashboard, the changes appear instantly on your site, after reloading, of course. You can add logos, background color, and more to the code. This will be shown inline on the landing page of the third-party website where is it embedded.

To accommodate this feature, there have been a few rearrangements; the branding option is now replaced with the “Embeddable form” tab which provides branding and a few new options. Also, you can now find the advanced settings option on the sidebar which provides settings such as font family for the form, and button options such as text, color, text alignment, and text font color.

This feature is applicable to both events and webinars.

Capture UTM & IP details in registrations

We now capture and store the UTM and IP details from the registration links for your event

The IP details include; city, state, and country along with the ISO code. These links are specifically consumed for third-party integration and are currently not displayed on the platform.

Some updates on integrations

We’ve gone a bit further down the rabbit hole to make some updates to our integrations. Let’s talk about them

In our Salesforce and Marketo integration, you can now capture certain user activities in addition to user registration and attendee event entry such as sessions attended, breakout rooms attended, CTAs clicked, polls answered, and a few others.

For the Slack + Salesforce integration, the integration can now notify a lot more things on Slack. The notifications will now include the following details if available for a contact/lead: Account details such as account name or account owner, latest opportunity details such as deal size, deal stage, deal close date, and any custom contact fields added

In addition to sending notifications to a Slack channel and the lead owner, notifications will now be sent to the following recipients, based on availability in Slack; Account owner > Contact owner > Lead owner.

That's all for now! Want a hands-on experience of what you read? Get in touch!

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Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

In Zuddl’s December product update, we bring you new features like onsite settings and the new recordings page to help you manage all your event needs from one place.

We’ve also made improvements to the registration process so that your attendees and speakers both have a seamless experience.

Magic link for speakers

Now speakers also can directly join events using magic links

Magic links, as the name suggests, allow participants to enter events simply by clicking a link, no questions asked. Earlier, only attendees could enter using magic links, but now speakers can too. You need to enable the magic link feature for speakers from the organizer dashboard. Once enabled, speakers can join the event directly when they click on the event invite link from their mailbox.

Recordings and Highlights

Access all your recordings and highlights from a single page

You can now access recordings and highlights from events, webinars, and studio under a single page. Earlier, recordings were split between studio and events, but now you can have them all together to manage them better! What's more? You can now also use event and webinar recordings to create highlights - this was a studio-specific feature earlier.

The new Onsite Settings

Onsite settings are available for in-person and hybrid events and can be used via the Zuddl Organizer app

The options that can be made available in the app are governed by the organizer-side settings. You can turn on/off features such as on-spot registrations, attendee check-ins, QR scanning, self-serve mode settings, and more. The app can also be set in the Self-serve mode as a kiosk and allow attendees to register and check-in to an event and print badges all by themselves.

Pinning polls, quizzes, and Q&As

Make your webinars more interactive with pinned polls, quizzes, and Q&As

We all know that polls, quizzes, and Q&As make webinars more interactive and engaging for audiences. This time around, we’ve gone a notch higher by allowing you to pin these interactive components to the stage, thereby adding more immersion to your webinars. Your attendees can also directly answer the polls and quizzes from the stage instead of using the sidebar, keeping their attention focused on what matters!

As an organizer, you can manage this feature from the studio backstage for webinars.

Preview the theme before you publish!

Now you can test out the theme before you actually go live

A new Mock speaker option lets you view the speaker tile layout with sample speakers before going live. You can also turn off mock speakers to test out other features such as chat, Q&A by interacting within the organizer dashboard itself.

And that's all for now, folks!

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Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

Of tools and tribulations - the current scenario

As an event marketer, if you're asked to describe how you run your events, our guess is that your response is likely to be, “Oh, where do I start! I use a plethora of tools to execute just one event.”... and this will probably be followed by a detailed description that paints a vivid picture about the sheer complexity of running an event… so on and so forth…

 … and that’s totally justified, because it’s true. 

Today, event marketers rely on many independent tools for specific tasks across the event lifecycle, such as:

• Creating a landing and registration page
• Setting up email communication and reminders
• Setting up the event (usually on Zoom or any other virtual event platform)
• Downloading session recordings and manually sending those heavy files for edits on another tool
• Downloading registrant/attendee lists and uploading them onto their CRM tool
• Building reports to see which leads attended (manually using Excel or Sheets)
• Building an after-event report that can be shared with the sales team

And while each of these tools are reliable, this multi-tool approach to events leaves a whole lot of room for speed bumps, stress and scattered data.

• Too many tools to manage and pay for
• Poor attendee turnout because email communication is broken or not configured correctly
• No clear picture of attendee behavior across multiple events
• Dependence on external support
• Delay in sharing content after the event
• No usable insights because of data silos
• Minimal sales and marketing collaboration because sales has no context of attendee behavior at the event

The obvious follow-up question to this is, is there a better way to run events? 

The answer is Yes… with Zuddl’s unified platform.

How humble! Now tell me, what does Zuddl’s unified platform do?

At its core, it simplifies the event tech stack and solves for better sales and marketing collaboration, optimizes the total cost of ownership, and makes it simpler for event teams of all sizes to run event programs at scale. 

How does Zuddl do this?

We're glad you asked. Our unified event platform is primarily focused on giving B2B marketers and conference organizers a simplified approach to events, end-to-end. Here's how Zuddl achieves this:

By un-muddling your event tech stack

By choosing Zuddl, you effectively replace multiple tools that you currently use to run events with one platform that does it all - this will reduce total cost of ownership.

‍By offering direct visibility into events that drive revenue

Zuddl provides you direct and actionable insights into attendee behavior - right from registration and event behavior to after-event engagement. This way, you can design events that contribute directly to pipeline or revenue. 

By democratizing data across internal teams

One of the biggest problems event marketers face is the lack of visibility into prospects across various events - webinars, conferences and other demand generation activities. 

With Zuddl, however, internal teams like sales have direct access to insights and hence can reach out to prospects in real time during events and engage better. 

By making event marketers more self-sufficient

With in-built tools and capabilities for creating landing pages, integrating communications, producing and editing stunning videos as well as quickly sharing relevant content with your attendees after the event, Zuddl empowers you to do it all!

The best part? It doesn’t matter what format you choose. Zuddl’s unified platform caters to virtual events, hybrid events, in-person events as well as webinars!

Want to check it out for yourself? Talk to us today.

Psst: Here's a sneak peek of event trends in 2023 as per our latest report.

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Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

At Zuddl, we send more than 10 different types of notifications to our users. For instance, when one attendee sends a 1:1 meeting invitation to another and when a meeting invite is accepted, when someone asks a question or an attendee answers one, for votes, etc. All of these notifications are sent instantly as the user takes action.

Single vs multiple notification delivery

At Zuddl, we send two types of service notifications:

• Real-time notifications
• Email notifications

Pusher lets you create web apps with real-time functionality such as sharing live results, messaging, and pushing content to end-users and back. We use one of Pusher’s messaging solutions; Channels, to communicate between our servers, apps, and devices which thereby helps us send real-time notifications to attendees in a single event. Pusher’s ‘Channels’ is also used for real-time charts, real-time user lists, real-time maps, multiplayer gaming, and also to notify many other types of UI updates. Whenever anything happens in our systems, it helps us keep our web pages, apps, and devices updated.

Every notification contains a payload. The notification payload is created at the backend which contains the title, description, and other required information.

Users also receive emails for every notification received on the app such as event reminders, thank you emails, and post-event emails amongst others. For email notifications, we use SendGrid, a cloud-based SMTP provider that allows you to send emails without having to maintain email servers. SendGrid manages all technical requirements, from scaling the infrastructure to ISP(Internet service provider) outreach, reputation monitoring to whitelist services, and real-time analytics.

The first notification system we developed was great but was not scalable. It also had other issues, for example, wrong notifications being sent or notification misfires, delays, and complicated logic on the UI side. In the case of single notification delivery types such as Pusher and email, the existing implementation worked. But when multiple notifications delivery types(Email, Pusher and Firebase Console Messaging) were required at runtime, we had to put on our thinking hats to handle such use cases.

How we used design pattern for notification delivery

To get the right service or delivery at run time we use a factory design pattern. But before I go about explaining the factory design pattern, it is essential to to understand how design patterns are used.

A software design pattern is a basic, repeatable solution to a commonly occurring problem within a given context in software design. It cannot be used off the shelf as a finished piece of code design but needs to be customized and transformed into a source code for a particular use case. It is supposed to be used as a template for how to solve a known problem factoring in several scenarios.

Factory method pattern is one type of design pattern also known as a creational pattern that uses factory methods to deal with the problem. In this way, we can create objects without having to specify the exact class of the object that will be created or the subclasses that are responsible for creating the instance of the class.

To resolve the multiple notifications delivery types that are required at runtime for any event, we created a factory class.

The above class is responsible to fetch a service type based on delivery type.

We have also created a NotifyAdapter class to check common validations like duplicate notification, input request validation, and many others.

Our other services(Email and Pusher) only call the NotifyAdapter class and internally we fetch service type based on DeliveryType using factory pattern.

Take away

Factory Method is a widely used, creational design pattern that can be used in many situations where multiple concrete implementations of an interface exist. The pattern removes complex logical code that is hard to maintain and replaces it with a design that is reusable and extensible.

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Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.