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Zuddl’s capabilities as a virtual event platform are multifaceted. Read about how our product is designed to enhance every event experience.

Virtual Events
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What would Super Mario do? Virtual and hybrid event engagement made easy with gamification

6
Mins Read
Pavi Sagar

Want to boost attendee engagement at your virtual or hybrid events? Gamification is what you need. Read on to learn how you can use gamification to get your attendees participating more at your event, and how you can leverage it to drive value for all stakeholders.

‘Thank You, Mario! But Our Princess Is In Another Castle!’

Sound familiar?

If reading that line conjured up memories of red overalls, and green pipes, it’s a safe bet to assume that you - just like tens of thousands of others - once fired up a Nintendo console and piloted a small man wearing a funny hat through a world full of gold coins and Goombas on a mission to save a princess.

And it’s no surprise that you remember this line from Super Mario so well; the game is a classic because it hooks you right from the moment you appear on the screen. As you make your way through the game, you experience the rush of collecting coins, jumping on turtle shells, and finally, jumping on the flagpole next to the castle to finish the level, complete with victorious music playing loudly in the background.  A satisfying experience!

The mechanics of the game - overcoming obstacles, killing bad guys, and earning rewards - make Super Mario exciting and fun to play; it keeps players glued to the screen and encourages and pushes them to go from one level to the next.

Virtual and hybrid events can also implement game mechanics to make virtual events more engaging and drive higher ROI.

But we’ll come back to this in a second.

Why bother? The importance of keeping attendees engaged at your virtual or hybrid event

When you host a virtual event or a hybrid event, one of the challenges you’ll be up against is retaining the attention of your attendees. 

There are a hundred and more things online that can distract attendees from your virtual event - Netflix, busy inboxes, social media platforms, and online shopping are just a click away. To cut through the noise, your event will have to be more interesting and engaging than a FRIENDS or Breaking Bad rerun; remember getting attendees to your event is only half the battle, keeping them hooked on the virtual event platform - ‘virtual event stickiness’ so to speak - is another thing completely.

So, how can you stop them from abandoning your event halfway? How do you keep attendees interested and enthusiastic about spending time at your event? 

Virtual event gamification is one of the most effective ways to get your attendees doing instead of simply watching. 

Indeed, a study by Gigya and its partners including Pepsi, Nike, and Dell, found that gamifying your website boosts engagement by the third. There was a boost in the number of comments by 13%, social sharing by 22%, and content discovery by 68%! There’s no reason why you can’t do the same at your virtual event.

But let’s backtrack for a second. What is gamification? And how does it work?

What is gamification?

One of the best definitions comes from Michael Wu, Chief AI Strategist at PROS, who defines it as: “the use of game elements to drive game-like player behavior in a non-game context with predictability”. Think of the coins and superpowers in Super Mario, which create a loop of progress and reward.

Simply put, just like with any point-based game or video game,  it’s the application of elements like the completion of tasks, earning badges, points, rankings, and leaderboards to visually encourage participants to achieve goals. For instance, consider how the language-learning app Duolingo operates. Users earn virtual currency when they complete lessons which can then be spent at a virtual shop. This is a great motivator to help participants keep learning, and it keeps engagement at high levels for the company.

Gamification taps into psychological motivators like competition, exploration, and curiosity - which form the basics of gaming dynamics. When participants achieve something related to these motivators, they get pulled into a powerful reward-compulsion loop that makes them want to keep playing. This is how it works:

How gamification works

1. Perform a desired action

 2. Receive a reward for performing it

3. Triggers a “feel-good” dopamine hit  

4. Incentivizes participants to repeat action

Now, let’s see how you can apply gamification in virtual events:

How gamification works at virtual events

1.  Attendees perform a desired action (eg. answering a Poll) 

2. They earn points, badges or coins for completing the action 

3.  They enjoy their success aka the ‘winner effect’ 

4. Attendees are thereby motivated to complete more actions 

What this means is that you, as the organizer, can use gamification in virtual events to nudge attendees towards a desired action or outcome. It’s a simple and fun way to drive value for all stakeholders - attendees, sponsors, partners, and your organization too.

How to use Zuddl’s gamification feature to drive the highest levels of engagement 

With Zuddl’s gamification feature, you can now make virtual events more engaging -  almost as much as your favorite game, whether that’s Super Mario or Candy Crush. Here’s how:

  1. Digital Leaderboard:  Create a digital leaderboard to incentivize learning and engagement. The leaderboard is visible to everyone at the event, on the virtual event platform. It updates in real-time to show attendees how many points or coins they have earned.

Result: Boosts attendee participation

Attendees are motivated by the visual aspect of getting more coins and points, and reaching the top positions on the leaderboard. Plus, it just makes your event even more fun and interactive for virtual event audiences.

  1. Reward Systems : Reinforce high-value behaviour, such as commenting, networking, setting a display photo, etc. with predefined reward points, to drive desired actions and interactions.

Some other examples of high incentive behavior could be :

  • Asking a question during a session
  • Answering a Poll
  • Visiting an Expo Booth
  • Connecting with another attendee during a Networking session
  • Visiting a Breakaway Room
  • Watching a product demo video

You can be as wildly creative as you want in blending gamification with the features available on your virtual event platform . For instance, you could set a riddle to which the answer (ideally your brand’s product or service) points to a specific Breakaway Room on the virtual event platform or even the name of a person attendees will need to find at a Networking session.

Result: Increases conversion rates

Rather than feeling marketed or sold to, using gamification at your virtual event lets you nudge attendees towards performing specific actions that contribute towards your event KPIs, like audience engagement, participation, loyalty, in an authentic way. It’s the ideal way for you to achieve larger event goals strategically  Here are some examples:

  • Is the purpose of the event to highlight a new product at a virtual conference or summit? Tie this to actions that help an attendee learn more about it.
  • Is it to drive networking opportunities for attendees at an internal company event? Connect this with actions that nudge attendees towards connecting with others on a 1:1 or group basis. 
  • Do you want to increase your social media footprint? Give attendees points for sharing updates about the event with your event hashtag. (As a bonus, you’ll know how effective this tactic is thanks to our social media wall integration! With it, you and your attendees will be able to see their posts in real-time. This also provides positive reinforcement for the targeted behavior.)
  • Or do you need to drive leads for sponsors? Set points for visiting the sponsor’s Expo Booth. Not only are you driving value for the sponsor by sending them traffic, but you’re also driving value for an attendee , and driving value for your own business. Win-win-win.
  1. Set prizes for those who rack up the most points and reach the top of the leaderboard. While the dopamine rush will encourage attendees to keep participating, prizes and rewards will drive even more motivation and make virtual events more engaging for them.

Result: Makes your event even more memorable

This one needs no explanation - everyone loves rewards! Giving attendees awards is just one more way for you to solidify that sense of achievement. Prizes can be tied to product education and lead generation efforts.

Hopefully, over time, you can use gamification to turn these actions into habits, resulting in sustainable engagement.

In conclusion...

Whether you’re looking to boost inter-company camaraderie at your next virtual company offsite, or looking to drive leads for a sponsor at your upcoming virtual conference, Zuddl’s gamification feature can help you achieve your event goals when you host a virtual event.

But keep in mind that just like in Super Mario, your ultimate goal is to make your virtual event more engaging and fun for your attendees, and make them eager to attend your next event.

The possibilities are endless when it comes to gamification in virtual events, but it takes the right tactics and the right virtual event platform to see measurable results. Talk to our team today to learn how to get it right!

Virtual Events
Product

A brand new collaboration - Zuddl x Taggbox

4
Mins Read
Pavi Sagar

Our latest app integration enables you to put up a social wall at your virtual event! 🎉 Learn about all the excellent ways this benefits your events, your brand, and your business.


If you didn’t post about your event on social media, did it even happen?

It almost goes without saying that in our digital world built on attention and visibility, social media has become an indispensable, irreplaceable way for businesses to cut through the noise, and be seen, be heard, and be memorable.

This is especially true when it comes to virtual events, because consumer attention online is a scarce commodity.

Remember, your event is not only competing with the many other virtual events out there, but Netflix, Amazon, Twitch and Youtube as well. 

Types of apps - Zuddl
Image via Forbes


So, how do you get people away from Netflix and to your event?

For your virtual event to stand out in this sea of online distractions, social media can be the ace up your sleeve. 

As most event marketers already know, sharing UGC - all the activity, conversations, and reactions by attendees during your event - is one of the most powerful ways to grab attention and stoke FOMO. Retweeting and resharing their tweets and posts is a simple but effective way to showcase your speakers and content. This, in turn, will help drive attendance, hype, and engagement up. 

That’s why we’re excited to announce our latest app integration: Taggbox Display!

Zuddl x Taggbox Display!

With Taggbox Display, you now can add social media walls to virtual events hosted on Zuddl. 

The app collects content from 15+ social platforms into a stream of user-generated content in real-time, making it easier to amplify moments that matter from your virtual event.


How does this partnership help your virtual event?

1. Amplify your virtual event’s reach


Putting up a social wall at your virtual event is a simple way to encourage attendees to talk about your event in real-time, because it highlights their participation and makes them feel valued. And after all, it’s only natural for attendees to be motivated to post more, when they see their posts appearing immediately on the social wall. 

And with every tweet, retweet, like, share, and comment from the social wall, you increase your event’s reach, making it more visible and stronger than your competitors - and thereby making it more likely that prospective attendees will want to join in.

2. Boost visibility for event sponsors

Zuddl already gives virtual event organizers plenty of creative ways to showcase event sponsors. For instance, organizers can put up sponsor logos in their virtual lobby, or put up a partner’s branding at a Stage that has been sponsored. 

Additionally, organizers can enable sponsors to put up Booths in the Expo Zone. As each Expo Booth can be customized, a sponsor can make full use of image and video widgets to showcase their brand and products.

Now, with a social wall, boosting visibility for your sponsors becomes even easier. Sponsors can use the wall to post tweets or Instagram updates during the event so that their logos and social handles can be seen by everyone at the event. 

Bonus: you can add these stats to your event sponsorship packet.

3. Build a sense of community and camaraderie

Using specific event hashtags that attendees can use when sharing their content to the social wall is a simple way to connect people at the event with each other, and to those who are not present but are following your updates online. By doing so, you also help to create a sense of collective buy-in. 

Instead of your event attendees feeling like they’ve just spent time at your event, the social wall, displaying their updates, can help them feel like they’ve actively contributed to it; instead of merely attendees, they become valued collaborators with the brand.

How to integrate the Taggbox Display at your virtual event on Zuddl

Here’s what you need to do:

Step 1: Signup, or log into your Taggbox Display Account (14-days free trial available)

Step 2: After logging in, you’ll be taken to the Taggbox Display dashboard. Click on ‘Start Now’.

Step 3: You'll see a pop-up stating 'Choosing Your Source Network'. 

Choose a source for your social wall from 15+ social media platform options.

For instance, let’s say you want to choose Instagram.

  • Choose the tools provided: Hashtag, Handle, Stories, Mentions, Tags and Personal Account to collect content from Instagram
  • Click on ‘Create Feed’. A preview for your social wall will appear on the Taggbox Display dashboard.
  • Click on the Display icon at the bottom-left corner in the dashboard.
  • Choose ‘Virtual Events’ from the options to generate the embed code.

Step 4: Login to your Zuddl account. 

Step 5: Go to 'Zone Setup' and click on 'Lobby'.

Step 6: Choose 'Lobby Widgets' from the header menu.  Now click on ‘'iFrame'.

Step 7: Name your widget, and past the copied social wall URL there.

Step 8: Click on 'Create Widget'

And that’s it! You’re done! Your social wall should appear populated by the content pulled from your platforms.

In conclusion...

Happy and engaged attendees are the best advertisement for your virtual event  so letting them post about their experience and submit authentic UGC via Zuddl x Taggbox Display can fill your event with participants, reinforce credibility and trust in your brand, and influence purchasing decisions too.

Talk to us about how we can help level up your next virtual event.

Virtual Events
Product

AI-powered match making helps you drive meaningful, smart networking sessions

5
Mins Read
Milan Shedu

Can you remember the last time you were at a networking event? You were probably in a room full of other guests, all wearing their name-tags, and making small talk. At the end of the evening, you would have probably talked to a few dozen people and made 4-5 relevant business connections.

Can you remember the last time you were at a networking event? You were probably in a room full of other guests, all wearing their name-tags, and making small talk. At the end of the evening, you would have probably talked to a few dozen people and made 4-5 relevant business connections.

Today, virtual networking gives you the unprecedented opportunity to build and nurture business relationships at a scale far greater than you ever did before. At an event on a virtual network platform like Zuddl, which is accessible to 1000s of people around the world, you can easily connect with the right kind of people - whom you may never have been able to meet otherwise. If done right, virtual networking can drive real value for attendees, and turn a good event into a fantastic one. To host virtual events in 2021, organizing effective networking is critical.

A timeline of the evolution of networking 

While the world is continuously switching between online & offline, online meeting platforms seem to be the winner by being accessible to people around the world.

The earliest forms of digital networking for the masses can be traced back to the 1990s when dial-up messaging, emails, and web portals were being just introduced. In the last 30 years since then, we've been spoilt for choice over the channels for communication.

We have seen the evolution from wired to wireless, text to speech, and now speech to video discussions. While all of these forms are retained in some form or the other, the evolution of networking has rather played a key part in how businesses today network with their audiences. 

But if the scope of communication and the channels to deliver content have been so convenient and powerful, how come the majority of the events have always been offline in nature?

It is primarily due to the level of virtual event engagement on offer and one not-so-secret ingredient, networking!

Events have evolved and so should networking

The events industry has seen a major transformation over the last year - largely because of seeing the opportunity in catering to the needs of an audience that expects a lot more Virtual events have enabled organizers to bring in people across the world without worrying about the venue, logistics, and whatnot. But amidst all of this, networking seems to have been left as an afterthought. 

Networking has always remained a sought-after activity in real-life events and most event platforms today fail to deliver a way for attendees to connect with the right people. What if virtual events can do much more than what an offline event can. Think about it - in an offline event, an attendee spends about 4 hours meeting X number of people.  Out of these X numbers, only a handful of them are actually of value to them.

We believe this has been taking away the many precious interactions that speakers and thought leaders such as founders, leaders, mentors, etc. have with the attendees. But should we just accept this is how networking works in a virtual world?

Definitely Not!

At Zuddl, we like to keep pushing the boundaries of what a virtual event is capable of. Today, we're proud to show you what we've been working on behind the scenes over the last 3 months. 

With this, we add a lot more value to business networking, by helping the attendees have more meaningful and insightful discussions throughout the event. We achieve this by not only taking feedback from our clients but also ensure to receive even the tiniest of feedback received from an attendee. Today we're proud to bring out our latest feature to the table - The Smart Networking.Smart Networking is Zuddl's effort to ease the cumbersome process of networking at a virtual event. Our AI-powered matchmaking algorithm ensures that your attendees are matched with individuals who share common interests just like you. 

How Smart Networking transforms the attendee and organizer experience

With other virtual event platforms, attendees are aware of just the speakers and have little context on who else is part of the event. This is not only a challenge for the attendees but for the organizer as well since they’d like to have some more control over the quality of interactions between attendees.

Here's how Zuddl's Smart Networking takes networking to the  next level:

Creates meaningful connections:

We enable interest-based matchmaking for your attendees, to ensure maximum value in an interaction. 

Create Attendee Profiles

Give your attendees a chance to create their own attendee profiles by updating their personal details, occupation, interests etc.  

Generate More Leads 

With Smart Networking attendees or sponsors can find prospects by sharing what all services they are open to discuss about. One can also list out what they are looking out for and what they are offering to have an added level of filtered matchmaking.

Curated Connection List

Within smart networking, Zuddl curates a list of individuals you’ve already connected with so that you can reach out to them all through the event.

Interacting without limits

Your attendees can access the entire list of attendees and  schedule 1:1 conversations or 1:1 quick based on mutual interest. Get the option to schedule a 1:1 at a date and time convenient to both the attendees.

Exchanging virtual business cards

Generate more leads by sharing your business coordinates right on Zuddl, just like any physical event. All virtual business cards get saved in your briefcase, which can be downloaded while you leave the event.

And it is not just about the attendees! 

Enabling smart Networking is as simple as switching your wifi on and off on a mobile device. All you do is click on a toggle and the feature gets instantly activated. 

Smart Networking also ensures that the right people get matched, and by default, you can choose numerous interests and matchmaking filters your attendees can choose from. Want to further customize this? You can always add custom interests and matchmaking filters based on the type of audience invited for the event. These filters also act as Tags, which can be used during or post the event to segregate your attendees as per their interests, jobs, personas etc.

So, are you ready to impress your attendees?

Zuddl's Smart Networking elevates the way networking has been done until today. Whether it is an online or offline event, networking still remains one of the key aspects that determine the event's success in the mind of an attendee. In our quest to ensure your events stay engaging and immersive, Smart Networking is a breakthrough to ensure your attendees stay engaged till the very end of the event.

So, are you ready to try it out? Get in touch with our event experts here! 

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