Platform
Features
See all
Landing Page & Ticketing
Setup branded no code event pages with paid ticketing options
Video Production
For studio-quality video content and professional showrunning
Networking
Create meaningful conversations with AI-powered matchmaking
Mobile Apps
Custom branded mobile app for your online and onsite attendees
Analytics
Realtime event analytics that drive revenue
Integrations
All your event needs & tools, under one roof!
Why Zuddl?
Made by event leaders for event leaders.
Declutter your event tech stack with our end to end event solution.
Live Weekly Demo
Unmuddle with Zuddl
Declutter your event tech stack with our end to end event solution.
Wednesdays, 10:30AM PT
Solutions
Solutions
Virtual
Online events that feel like offline experiences
Hybrid
Zero-latency hybrid events to amaze both virtual and in-person attendees
In-Person
In-person events that are immersive and impactful collective experiences
Webinar
New
Customizable webinars for truly captivating branded experiences
Use Cases
Demand Generation
User Conferences
Associations
DEI Events
What's New
Hybrid event tech 101
Jump right in — get an overview of the basics and get started on building.
Get Ebook
NASSCOM's virtual events draw 80000+ registrants
See how NASSCOM went 100% virtual by choosing Zuddl.
Read Case study
Resources
Resources
Blog
Dive into the nitty gritty of immersive events
Podcast
First hand stories from event experts and best practices
Customer Stories
Read how our customers used Zuddl for their event needs
Ebooks
Guides to help you be a star at organizing events
Hybrid State of Mind
The go-to online community for event professionals.
What's New
Zuddl wins 30+ awards from G2
Zuddl continues to outperform competitors and be a leader in the virtual events platform category
Read Article
The Future Of B2B Events in 2023
Check out our report on the future of B2B events
Read Now
Events
Pricing
Company
Company
About Us
We are on a mission to humanize events.
Life at Zuddl
Drive the next wave of innovation in event-tech with Zuddl
Partners
Partner together to shape the future of hybrid and virtual events.
Newsroom
The latest news, updates and stories about Zuddl
Get in Touch
Get first-class onboarding, customizable solutions and a dedicated account manager
Talk to an Expert
In The Press
Zuddl wins 30+ awards from G2
Zuddl continues to outperform competitors and be a leader in the virtual events platform category
Read Article
Zuddl partners with Interprefy to ensure multilingual experience
The Zuddl-Interprefy partnership bridges the language gap bringing together a global audience while saving time and resources
Read Article
LoginBook a Demo
Platform
Features
Landing Page & Ticketing
Mobile Apps
Video Production
Analytics
Networking
Integrations
See all
Why Zuddl?
Made by event leaders for event leaders.
We spent 6 years as event organizers before we built Zuddl.
Live Weekly Demo
Unmuddle with Zuddl
Declutter your event tech stack with our end to end event solution.
Solutions
Virtual
Hybrid
In-Person
Webinar
Use Cases
Demand Generation
User Conferences
Associations
DEI Events
What's Hot
Hybrid event tech 101
The event tech you need to host seamless virtual and hybrid events
Get Ebook
NASSCOM's virtual events draw 80000+ registrants
See how NASSCOM went 100% virtual by choosing Zuddl.
Read Case Study
Events
Pricing
Resources
Blog
E-Books
Podcast
Customer Stories
Hybrid State of Mind
What's Hot
Zuddl wins 30+ awards from G2
Zuddl continues to outperform competitors and be a leader in the virtual events platform category
Read Article
Measuring user engagement in hybrid events
Important insights to help you measure the success of your hybrid events
Watch Webinar
Company
About Us
Life at Zuddl
Partners
Newsroom
Get in Touch
Get first-class onboarding, customizable solutions and a dedicated account manager
Talk to an Expert
What's New
Zuddl wins 30+ awards from G2
Zuddl continues to outperform competitors and be a leader in the virtual events platform category
Read Article
Zuddl wins 30+ awards from G2
Zuddl continues to outperform competitors and be a leader in the virtual events platform category
Read Article
Book a Demo

TRENDS REPORT

B2B Events in

2023

"The Future of B2B Events in 2023” presents perspectives from over 100 event leaders, marketers and seasoned event planners, who have been at the frontlines and have the perfect vantage point to help plan for 2023.

We hope this report acts as a guide while you put the finishing touches for your 2023 events strategy.

Looking back at 2022

With so much happening at once, 2022, if anything, served as a great teacher in the form of experience. It was a transformative year for event marketers, where the focus was on trying to get in-person events back on track, experimentation with different formats, and leveraging technology in the best way possible.

Driving pipeline is the #1 metric to measure event success today

Events have transformed from being just a branding vehicle to a core channel which drives pipeline and revenue for businesses. Events cannot be a one-off thing - they require consistent commitment of time, resources and dollars.

Trend #1
62%
of marketers say creating demand for events is the top challenge

The cluttered event space and prevailing webinar fatigue have created a challenging ecosystem for event marketers when it comes to improving their event visibility and attendee turnout.

Trend #2
50%
of B2B marketers use at least 4-5 tools to run an event

2022 was dominated by a fragmented event tech stack. Multiple point solutions across the event lifecycle were the norm rather than exception.

Trend #3
The event ecosystem evolved to see a co-existence of all formats

There is a healthy appetite among people to try out new things. While the comeback of the community aspect in events is a very welcome respite from virtual burnout, all event formats have come to their own and continue to bring unique benefits to the table.

Trend #4

Here’s looking at you, 2023

With 2023 knocking on our doors, the playground is open to a whole lot of challenges, but also a whole lot of possibilities. Event marketers can now leverage the best of all event formats in order to combat economic pressures and ever-evolving attendee preferences.

Cost and budgets in focus, more than ever before

B2B marketers are likely to run smaller events that offer more personalization and value to the attendee while keeping costs in check. Hybrid events will see curated and limited in-person attendees. Value-driven virtual events may be the go-to approach.

Trend #1
Unification of the event tech stack will be a dominant theme

With optimization on everyone’s radar, there is great scope for event tech players to help marketers replace multiple tools and data silos by unifying their event tech stack into one platform for better planning, execution and followup.

Trend #2
#1 Priority
for marketers is the need for better attendee insights

There is growing demand among marketers for a detailed attendee insights that can help them track attendee activity across events and allow them to build personalized after-event campaigns.

Trend #3
84%
of marketers say hybrid events are a core part of their strategy

Where hybrid events required a plethora of tech support, event platforms will make it much easier to manage multiple speakers, attendees and sessions across physical and virtual spaces.

Trend #4
Content will be Queen for any format of event

With shrinking attention spans, attendees are looking for immersive experiences that offer them bite-sized and tactical takeaways rather than broad strokes of knowledge. They will be focused on takeaways - and events and webinars will have to deliver on that.

Trend #5
Webinars will undergo a long overdue refresh

Unless you have something demonstrably of value to share, marketers will face the dual challenges of poor registration and sub-optimal attendee turnout. The only way to get out of this rut is to consistently deliver high-quality engagement and content with every webinar.

Trend #6
3

Three tactical tips to help you get started

Master the art of creating an event agenda
The exercise of crafting an agenda can allow you to set the right rhythm for your event and ensure that attendees are getting sufficient breaks between sessions.
This article has everything you need to know about building the perfect event agenda
Read Now
Checklist your tasks all the way
The best thing about having each little task listed out, is that you free up headspace for bigger things. More importantly, you have a ready tracker that you can use to record your progress.
‍
Want to get started?
This hybrid event checklist is all yours.
Get Started
Promote your conferences like a pro
A clearly defined promotional plan that thoughtfully utilizes your resources is really the key to getting all the right people to your user conference.
Create the buzz your event deserves by drafting the ideal campaign timeline and email promotion.
Show me how

We’re ready for you!

As we address and overcome existing challenges, 2023 will present its own set of obstacles. But as you already know, history informs us about the future, and it is with this information that event warriors will turn obstacles into opportunities.

2023

“Quality will trump quantity even more. While frameworks and philosophy sharing will be useful, showing proprietary data and outputs will be a difference-maker.”

Mathew, Demand Gen Leader

We've just emailed you a copy of our detailed report!

Deep dive into these findings with exclusive insights on our PDF version.

Hey You!

Get access to the complete report AND a PDF version delivered to your inbox!

Thank you!

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

View Full Report
Oops! Something went wrong while submitting the form.

Thank you!

Woohoo! You've unlocked full access to this page. Plus, we've also emailed you a copy for keeps.

Continue Reading
Zuddl
About Us
Why Zuddl
Life at Zuddl
We're hiring!
Partners
Newsroom
Contact Us
Login
Platform
Video Production
Ticketing and Registration
Mobile Apps
Analytics
Networking
Solution
Webinars
Hybrid Events
Virtual Events
In-Person Events
Use Cases
Demand Generation
User Conferences
Associations
DEI Events
Resources
Blog
Customer Stories
Ebooks
Webinars
Podcast
Community
Hang Out!
Knowledge Base
Zuddl logo
©2023 Joyn Experiences Inc
Privacy PolicyTerms of ServiceSecurityDPA
Zuddl awarded as leader by G2Zuddl awarded as high performer business by G2Security badges received by Zuddl
Introduction
2022 Highlights
2023 Trends
Tactical Tips
Conclusion
Share