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Lauren Farrell

As virtual events continue to grow and see increased demand how will you create engaging, unique and memorable experience? Here are some of the best virtual events in 2020 and 2021 to provide inspiration.

Virtual event strategy: How to define your event goals and measure results

Lauren Farrell

The most successful events set clear goals and build a path in which steps can be taken to achieve them. The key is to have a strong vision and simultaneously make sure that you do right by your audience.

Is ROI a trap? Here’s how to actually measure the impact of virtual events on your bottom line

Any attempt to answer “what’s the ROI of your event” is a trap many marketers fall into.‍ But virtual events are helping organisers generate quantifiable results for their businesses and their partners. Here's how.

Virtual events aren’t replacing in-person events, they are completely transforming them

Lauren Farrell

Technology can now remove limitations encountered through in-person events. Virtual events provide new solutions along with scale to meet the demands of a more digitally aligned world, in parallel to changing costs, continued globalization and new behaviours.

10 questions to ask when choosing a virtual event platform

With a variety of virtual event platforms available today, how do you pick the one for you? Here are 10 questions to help you narrow down your choices, and understand which is the best for your business.

Checklist: Don’t make these mistakes while planning your virtual event

Here's a list of common mistakes that organisers should avoid while creating a virtual event. Eschewing these could keep your engagement and attendance up and have your customers coming back for more.

Out of sight, out of mind - here's 5 reasons why virtual events are here to stay