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You've most definitely heard the AI hype—a lot. It's been in the backdrop of every tech conversation for years. But here’s the real scoop: how is AI specifically shaking up your role in event marketing? It's time to move past the buzz and look at practical, powerful ways AI can make your work not just easier, but more impactful and innovative.

Let’s zoom in on 5 standout AI tools that every event marketer should consider integrating into their arsenal:

ChatGPT

What it is: An advanced AI-driven language model developed by OpenAI, capable of understanding and generating human-like text based on the input it receives.

Key features: Generates creative content, automates customer service through chatbots, assists in drafting emails, and provides real-time language translation.

Benefits for event marketers: ChatGPT can help personalize communication at scale, develop content strategies, and handle routine inquiries, allowing marketers to focus on more strategic tasks.

DALL-E

What it is: A cutting-edge AI program also from OpenAI, designed to create images from textual descriptions, offering a new way to generate creative and contextually relevant visuals.‍

Key features: Transforms text prompts into unique images, supports various art styles, and can edit parts of existing images or combine multiple images into one.

Benefits for event marketers: Ideal for creating customized event branding, promotional materials, and unique visuals for social media campaigns, enhancing the visual appeal of any event.

Beautiful.ai

What it is: An AI-powered presentation tool that automates the design process, making it easier to create professional-quality slide decks.

Key features: Provides a dynamic, design-driven interface where slides adapt as you add content; offers a range of templates tailored to different presentation needs.

Benefits for event marketers: Saves time on designing event presentations, pitch decks, and sponsorship proposals, ensuring that each slide looks clean and engaging with minimal effort

‍Lumen5

What it is: This tool leverages AI to help users transform text content into video format quickly and efficiently.

Key features: Automated storyboard creation, access to millions of stock photos and videos, and the ability to customize the branding of videos to align with your event’s theme.

Benefits for event marketers: Enables the quick creation of promotional videos, event recaps, and social media ads that are visually appealing and likely to engage audiences.

Canva Pro

What it is: A graphic design tool that simplifies the creation of complex visuals, allowing users to design almost anything from invitations to detailed infographics.

Key features: Thousands of customizable templates, a vast library of images and icons, and advanced features like background removal, animation, and team collaboration.

Benefits for event marketers: Streamlines the creation of event-specific branding materials, social media content, and promotional items. Canva Pro’s collaborative features also make it easy for teams to work together on designs, regardless of their graphic design expertise.

(Bonus tool) Parmonic

What it is: Parmonic is an AI-powered tool designed to repurpose video content into a variety of other media formats.

Key features: This tool automatically converts videos into editable scripts, generates blog posts, creates audiograms and quote cards, and more, all from your existing video content.

Benefits for event marketers: Parmonic's integration with Zuddl is ideal for marketers looking to extend the lifespan and reach of their event recordings. By breaking down videos into different content formats, event marketers can maximize their content’s visibility and engagement across various platforms without the need for additional recording or extensive editing.

With this being our new reality, it’s safe to say that AI can significantly enhance how we plan, promote, and execute events!

The event brief is your roadmap, guiding every aspect of your user conference from inception to execution. Here's how to construct an event brief that ensures all teams are aligned and moving towards the same goals. (and yes, we promise to keep it 'brief'!)

Define clear objectives

Start with defining what you want to achieve. Whether it’s increasing product adoption, strengthening customer relationships, or launching a new product, your objectives will dictate the format and content of your conference.

Align with key stakeholders

Gather input from across your organization to ensure the event supports broader business goals. This includes discussions with leadership, sales, marketing, and customer success teams to align on the expected outcomes of the event.

Detail logistical elements

Include key details such as potential dates, location ideas, audience segments, and estimated budget. This section should evolve as more decisions are finalized, serving as a living document that updates throughout the planning process.

Set communication guidelines

Outline how updates and changes to the brief will be communicated to the involved parties. This ensures everyone stays on the same page and can adapt to changes efficiently.

Incorporate feedback mechanisms

Plan for feedback from previous events to refine the brief. Continuous improvement will help in fine-tuning both the planning process and the event itself over time.

Here's a free event brief template you can follow

Pro tip: As time progresses, you can keep updating this sacred document with more details about the event and share it with the greater internal team. Closer to the event, when you’re fielding dozens of daily questions from various teams, this can double as a FAQ master doc too!

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Asking event volunteers for feedback is a win-win situation. Your organization benefits from crucial insights that help improve the volunteer experience the next time around, while participants get to make their voices heard and feel like valued members of your team. 

However, gaining valuable input depends on your ability to ask the right event volunteer survey questions that get to the heart of what makes for a positive volunteer experience. Let’s review the most useful survey questions to ask volunteers, broken down into three categories: volunteer satisfaction, volunteer communication, and general event feedback. 

Volunteer satisfaction questions

These questions will help you understand whether volunteers enjoyed the event experience. Depending on their answers, you can adjust your volunteer strategy before your next event to exceed supporters’ expectations. 

• How would you rate the overall volunteer experience?
• How would you rate the volunteer training process? 
• What was the most enjoyable part of volunteering at the event?
• What was the least enjoyable part of volunteering at the event?
• How valued did you feel by our organization as a member of the event team? 
• How helpful was our staff throughout the event? 
• How likely are you to volunteer at one of our events again? 
• How likely are you to recommend our volunteer opportunities to a friend? 

Feel free to add questions relevant to your unique event. For example, if you hosted a fundraising 5K event, you could ask additional questions such as “How convenient was parking at our event?” or “Did you feel there were adequate supplies for volunteers, such as water and snacks?” Ultimately, your volunteer satisfaction questions should be phrased in a way that encourages volunteers to share their unique experiences with your event. 

Volunteer communication questions

Staying in touch with volunteers throughout the entire event process is critical to preparing them for the event and making them feel as comfortable as possible in their roles. Use these questions to tailor your event communications strategy to fit volunteers’ preferences.

• How did you hear about this volunteer opportunity? 
• Did you have a smooth volunteer registration process? 
• What could we do to improve the registration process?
• Were the expectations of the volunteer role clearly communicated? 
• Did you receive adequate communication before, during, and after the event? 
• What could we do differently next time to improve communication? Examples: more frequent communication, less frequent communication, different communication platforms, etc. 
• What platform did you use to check event updates? Examples: email, social media, website, etc. 

If you use a volunteer app to stay in touch with supporters, ask for feedback on the app experience. Did volunteers feel like it was easy to check in using your app? Could they communicate with your organization’s staff or volunteer shift leaders to ask questions or raise concerns? Answers to these questions will be invaluable in ensuring that your organization is making the most of its software solutions. 

General event feedback questions

As support staff, your volunteers have unique insight into your organization’s event experience. Consider asking these questions about their opinions on your event to help enhance your future opportunities.

• Do you feel like the event was well-organized? Why or why not?
• Did you feel safe at the event? How could we improve our security measures next time around? 
• How would you rate the event’s entertainment? 
• How would you rate the event’s venue?
• How convenient was getting to the event? 

Supporting your events shouldn’t feel like work—your volunteers are dedicating their free time to your cause, so the experience should be fun and engaging. By asking for their feedback on your event in general, you can strategize ways to improve the quality of your organization’s experiences. 

Bonus: Tips to perfect your event volunteer survey

Use these best practices to narrow down your questions and get the most value out of your survey: 

• Limit the number of questions in your survey. Choose only a handful of questions from the lists above based on the information you are most interested in learning. This will encourage volunteers to complete your survey. 
• Mix up your question types. Use a combination of open-ended, multiple-choice, ratings, and other question types. This helps streamline the survey experience and allows volunteers to expand on their answers if they want to. 
• Make your survey inclusive and accessible. Make sure your survey is accessible to all volunteers. Use large, readable fonts, strongly contrasted colors, and a mobile-friendly design. 
• Send the survey promptly after the event concludes. Send the survey within 24 hours of your event’s conclusion so the experience is fresh in volunteers’ minds. 
• Track survey responses with your volunteer software. Track volunteers who filled out the survey so you can send timely thank-you emails. You can also save volunteers’ specific preferences to their profiles. For example, perhaps a volunteer noted a preference for frequent email communications. Keep this in mind when reaching out to them in the future to create a better experience for them. 

After volunteers complete the survey, send a confirmation email to thank them for their responses. Share the impact of their feedback—for example, “Your response will help us plan an even greater event next year to better serve our community.” Consider offering a perk to show your gratitude, such as a free sticker or fridge magnet branded to your organization. 

Volunteers are willing to provide insight into their experience—you just have to figure out the best way to ask! Show them that their thoughts and opinions matter with these survey questions and strategies that foster greater volunteer engagement and retention.

In navigating the complex world of event production, I've unearthed some truths about what elevates an event from merely functional to genuinely unforgettable. 

It's less about the depth of your pockets or the flashiness of your technology and more about forging meaningful connections, nurturing your creative edge, and maintaining a laser focus on your vision. 

Here’s a glimpse into my playbook for transforming standard gatherings into standout experiences, with a special nod to one of my favorite anecdotes.

‍Get innovative with your promotional items

Consider stretching the brand (I’ll explain!)

Our decision to choose a stuffed cheetah as our giveaway at a trade show was all about embodying Firework's essence: quick, agile, and ahead of the curve. Of course, initially, our sales team did find it baffling that we wanted to do this, but as the day unfolded, things got interesting - a line of attendees showed up around our booth, all there for a stuffed cheetah. 

Now, these queues weren't just for the novelty of a giveaway; they were conversation-starters that made us busy - which created interest. The show floor became filled with our logo which created incremental brand awareness. When people returned home, they posted about it. This created ancillary value from a brand perspective. It was a growth hack - but it worked. 

The power of aligning a simple, creative choice with your brand's identity—it turns heads, sparks dialogue, and, most importantly, forges connections that last far beyond the event itself.

‍Purpose drives performance

Identifying the core purpose of your event is foundational. Is it to foster networking, generate leads, build community, or something else entirely? This clarity has been a cornerstone of my planning process, guiding every decision from venue selection to vendor partnerships. A well-defined purpose acts as your event's compass, ensuring every element contributes towards a cohesive and compelling experience. 

Without this direction, events can easily veer off course, becoming forgettable rather than formative.

‍Strategic execution is key

The leap from planning to execution mirrors the transition from a dress rehearsal to opening night in theater. Both worlds demand meticulous attention to detail, creativity, and a profound understanding of the audience's experience. Even when resources are tight, prioritizing strategic investments in your event can dramatically enhance its impact. 

Every decision, every dollar, should directly enrich the attendee experience, sticking closely to your event's goals and your budget.

Build relationships, not transactions

I've learned the immeasurable value of treating vendors and partners as collaborators in the creative process. Prompt payments, clear communication, and respect for their expertise are more than just professional courtesies; they're the building blocks of lasting partnerships. These relationships are crucial, providing the support structure that every memorable event relies on. Look for vendors you have a synergy with.

‍Embrace risk (responsibly, of course)

Pushing the envelope is part of creating memorable events, but it's essential to balance innovation with caution. Weighing the potential benefits of a new idea against its risks is crucial. It's about being bold in your creative decisions while also being mindful of your event's overarching goals and the expectations of your stakeholders. 

It might sound cliché, but today's challenges really are tomorrow's lessons. Pushing the envelope, armed with past insights, is what keeps our events exciting!

Key moves to secure buy-in from internal stakeholders 

Yep, yep, getting everyone on board is hard; I totally agree!

But here's an approach that works for me:

• Vision sharing: Make sure the goal is clear and compelling.
• Real-talk: Skip the jargon. Have honest conversations about mutual benefits.
• Win-win highlighting: Show how the event aligns with individual and collective goals.
• Open feedback: Encourage input. It builds ownership and enthusiasm.
• Role assigning: Give stakeholders a part to play that taps into their strengths or interests.

I hope you find these tips useful. You can find more such insights on my episode of Event Heroes.

Here at Zuddl, we want to make sure you feel like someone has your back when it comes to smoothing out the event management experience. It doesn’t have to be multiple tools,  legacy systems, or bad UX. It can be a streamlined and stress free experience setting up conferences, field events, and webinars with us!

Check out these tools in Zuddl that will help you organize, plan, and execute your events. These features are designed to give you more control, flexibility, and customization options, ensuring that your events run smoothly and efficiently every time.

Let's dive in:

See it in action 

Organizer session pre-registration

We know event marketers sometimes need all the control when it comes to getting attendees into the right sessions. We’ve got you covered. With the tool, event organizers can seamlessly add participants to sessions without requiring attendee intervention (win-win for everyone).

This feature is incredibly useful for streamlining the attendee journey and ensuring that everyone is where they need to be, when they need to be. For example, organizers can pre-register all customers for a specific training day or kickoff session, simplifying the registration process and ensuring maximum participation.

See it in action 

Multiple registration flows

From talking with event marketers (including our founder) we understand that not all events follow the same registration flow.

That's why we've got a multiple registration flow tool, allowing you to create and publish multiple registration processes tailored to different event scenarios. You can start with a default flow and build from there - tailoring the registration experience for segments like employees, customers, speakers, VIPs, and more.  Then it’s a few clicks to share flow-specific URLs for easy registration and tracking on the backend. 

Take a deeper dive and learn more here. 

See it in action 

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Speaker portal custom tasks

Event marketers know and love the Zuddl speaker portal, but did you know the Speaker Portal includes the ability to create custom tasks and select from a set of standard tasks? 

Whether it's adding session materials, updating profiles, or preloading polls, speakers now have more options to manage their tasks efficiently. The latest update also allows for the attachment of fields, enabling the collection of various types of information, from text responses to file uploads, streamlining the task management process.

See it in action 

Sponsor portal with lead capture support

In the B2B space, sponsor engagement is crucial, which is why we’ve doubled down on lead capture support in the Sponsor Portal. Sponsors can now configure their customer questions and scan data directly within the portal, enhancing their ability to connect with potential leads.

 Integrations with platforms like Salesforce are also on the horizon, offering even more opportunities for sponsor engagement and data management. Check out our integrations here. 

See it in action 

Paid sessions

For events that include paid sessions, our platform  offers seamless integration for training and certification programs. Attendees can easily purchase tickets and add-on training sessions, with customizable workflows to streamline the process. 

From ticket types to conditional setups, our platform provides the flexibility you need to monetize your events effectively.

See it in action 

Offline sessions and payments

Finally, for events that require offline payments, our Flex Events now support offline payment processing. Organizers can enable this feature from the event setup, allowing registrants to enter their payment information offline. Whether it's for large orders, invoice payments via bank transfer, or B2B transactions, our platform ensures a secure and efficient payment experience for both organizers and attendees.

These new features represent our ongoing commitment to providing you with the tools and capabilities you need to plan and execute successful events. We're excited to see how you'll leverage these enhancements to create memorable and impactful experiences for your attendees. Stay tuned for more updates and integrations as we continue to innovate and improve our event management platform. Happy planning!

See it in action 

Stay tuned and send your thoughts

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable.

Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

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So you're looking forward to hosting your field marketing event, and you have all your pieces in place.

What next?

There’s just one more important activity to do before the live date: a plan-of-action meeting with your sales colleagues who’ll be at the event. This is the time to align on expectations, roles, and responsibilities and put together a coordinated effort to maximize impact at the event.

How early should you schedule preparation and sync meetings?

Sync meetings should be scheduled more frequently as the field marketing event approaches and should align with the need for up-to-date information and coordination.

Early planning phase‍

Monthly sync meetings can be adequate for initial planning, brainstorming, and laying out the groundwork.

Mid-planning phase

‍Fortnightly sync meetings are beneficial during the mid-planning phase, as tasks and details start to take shape, and it's important to maintain a steady pace.

Final preparations‍

Days to weeks before the event, daily or even more frequent sync meetings may be necessary during the final preparations, as there's an urgency to ensure that everything is on track and make any last-minute adjustments.

You need to hold a final meeting at least 3 business days before the event

Fore more such field marketing event tactics, head to our awesome (if we may say so, ourselves!) Field Marketing Guide!

In today’s technology-run world, it's hard to imagine a day without our mobile devices. From checking emails to managing daily tasks, we rely on our phones and tablets for almost everything. But did you know that they can also transform the way we experience events? 

With this growing dependence on technology, event marketers are now embracing the use of mobile devices to enhance engagement and create a more interactive experience for attendees. Not only do they provide attendees with convenience and accessibility, but they also have the power to encourage audience participation. Let’s explore the various ways in which mobile devices can revamp your events and ultimately lead to greater success.

Engage guests from the palm of their hand

Most individuals have their smartphones on them at all times, and this is no different in the event space. It’s not uncommon to see event guests paying more attention to their phones than the announcements being made. Think about it - how many times have you attended an event and found yourself scrolling through your phone? 

This is where incorporating mobile apps into an event can be highly valuable. With a mobile app, all the necessary information is easily accessible in one place, eliminating the need for constant device-switching or flipping through physical materials. Instead of having to rely on laptops, attendees can simply pull out their phones and stay plugged into the event. 

Plus, text or push notifications allow organizers to share updates and reminders directly to attendees' phones. This not only keeps them informed but can also re-engage them if they get distracted. 

Many mobile apps made for events have a plethora of features, including:

• In-app ticket purchasing 
• Interactive event schedule
• Personalized itinerary with reminders
• Virtual event map
• Personalized recommendations
• Real-time push notifications for updates
• Gamification (challenges, polls, trivia, leaderboards)
• Networking feature 
• Social media integration 
• Virtual swag bag with exclusive deals from event sponsors
• Shared photo gallery
• Feedback system

This list is not exhaustive at all. There are endless ways that you can enhance your guests’ experience with mobile apps. However, it’s best to choose one application and stick with it. You don’t want to be managing multiple apps and neither do your guests! 

Simplify participation

Mobile devices have revolutionized the way guests participate in events. Let’s dive into some of the most useful features that help streamline the event planning process and make things a whole lot more pleasant for your guests.

Checking in with mobile apps

With the use of mobile apps and technology, checking in to an event can be a hassle-free process. Guests can simply download the app, register, and receive their digital ticket for entry. Make sure that your pre-event communication provides effective instructions and reminders for guests so they can check in with ease.

There will always be folks who don’t make use of the early check-in process, and that’s okay! Have some staff trained and available to help those who aren’t as proactive or tech-savvy. Giving mobile check-in as an option will still eliminate long lines and paper tickets, making the check-in process much quicker and more efficient. 

Accessing schedules and event maps with mobile apps

By having their schedules readily available on their phones, guests can easily plan out their day and navigate through the event without any confusion. Some apps can even save certain events to a favorites list, which is helpful for larger events with multiple activities and sessions taking place simultaneously. It can also be an easy conversation starter between attendees: “What do you have on your favorites?” 

Additionally, most event attendees will be unfamiliar with your venue. Google Maps is usually unhelpful in this realm, as you’ll be dealing with conference rooms or halls. With event maps on their phones, guests won’t be fumbling around. 

Participation through mobile apps

Mobile events allow guests to actively participate in various activities through their phones. Whether it's a live poll or an interactive game, guests can engage with the content of the event in real time using their mobile devices. This enhances their overall experience and encourages active participation.

For those events that incorporate fundraising activities like silent auctions, there are apps that facilitate the bidding process, too. Grant access to people who are not physically present so they can bid on items, and let in-person guests bid with a single tap! 

Connecting and networking through mobile apps

Chat and networking features allow guests to foster a sense of community and meaningful connections beyond just attending the event. You can even encourage folks to connect before the event. Some applications ask attendees about interests to connect like-minded individuals. 

Events that leverage mobile applications have made it incredibly convenient for event marketers and attendees alike. They take a huge mental load off of guests’ plates, which not only enhances the overall experience for attendees but also adds value to the event itself. 

Appeal to both in-person and virtual attendees

Let’s face it – events haven’t been the same since COVID. Hybrid and virtual events are here to stay, and that’s not a bad thing! We now have the technology to allow for more attendees. In the old days, if people couldn’t be present for it, they just completely missed out. Now, they can still be a part of the event virtually! 

One of the biggest advantages of using mobile devices for events is the ability to turn any event into a hybrid one. Mobile devices make it possible for virtual attendees to feel like they are actually present at the event, making events more accessible and inclusive for all participants.

Make reporting easier

One of the key features that sets mobile apps apart from traditional methods of event management is their built-in reporting capabilities. Organizers can access valuable insights from their events, making the post-event analysis process much more efficient. These reporting features provide event hosts with a gold mine of information that no manual process can do, including identifying successes and areas of improvement. This allows them to make informed decisions when planning future events and tailor the experience to better meet the needs of their attendees.

Some examples of data points that event hosts may want to track include:

• Attendance numbers
• Participation rates for certain activities or workshops
• Fundraising dollars raised from mobile devices
• Feedback ratings provided by attendees

This data also enables organizers to connect with attendees more personally after the event. Event hosts can follow up with personalized emails or targeted advertisements that cater to the interests of each attendee. This not only helps to foster a stronger relationship with attendees but also increases the likelihood of them attending future events.

It’s safe to say that mobile devices have become an essential tool for both event organizers and guests. With the convenience of having everything at our fingertips, we can enhance our event experience in ways we never could before and help guests get the most out of the event. Next time you host an event, remember that things don’t have to be complicated, disconnected, or so manual – we have the technology!

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Hey, I'm Kevin Davidson, and I’m here to share a few cool lessons and tricks from my experience running webinars in the B2B space.

Now, you don’t have to call me the Webinar Whisperer, but I will admit it sounds really cool!

Anyway, let’s dive right in - here are 5 of my personal learnings that helped me find success with webinars.

1. Cut the noise: ensuring a distraction-free experience

Remember, the smallest distractions can derail your webinar's impact. I've been in webinars where background typing sounded like a hailstorm on a tin roof. It's not just annoying; it's a surefire way to lose your audience's attention. Invest in quality microphones and encourage your speakers to find quiet, controlled environments. This might seem like a no-brainer, but you'd be surprised how often it's overlooked. A clear, distraction-free audio experience keeps your audience focused on your message, not guessing the background noise.

2. Branding is your best friend

In the sea of webinars out there, your brand's identity is your lighthouse. Early in my career, I underestimated the power of consistent branding. Now, I ensure our logo and brand theme are not just visible but also integrated seamlessly into the presentation. It's not just about recognition; it's about creating a professional and trustworthy atmosphere that resonates with your B2B audience. 

It also helps to identify interesting branding opportunities. For instance, let’s say your speaker doesn't have a camera or their microphone is poor quality. Consider sending him/her a Blue Jeti microphone or a pair of AirPods - they will not only appreciate your gift, but be extra motivated in helping achieve your event goals. It will also create a solid long-term relationship!

3. Privacy concerns and registration rates

The digital age has made privacy a hot topic, and rightly so. I've noticed a direct correlation between simplified registration processes and higher attendance rates. The lesson? Respect your audience's privacy concerns. Minimize the data you request upon registration and be transparent about how you'll use it. This approach not only boosts registrations but also builds trust with your audience from the get-go.

PS: You can use other "creepy" technology to find out more about the registrant instead of asking them to share everything ;) 

4. Engage like never before

If there's one thing I've learned, it's that engagement is everything. The moment you treat your webinar like a one-way street is the moment you lose. Use polls, Q&A sessions, and interactive tools to create a two-way dialogue. And here's a pro tip: leverage these interactive elements to gather real-time feedback and insights, which can be gold for tailoring your content and offerings. Remember, engagement doesn't end when the webinar does. Follow up with attendees, share additional resources, and continue the conversation.

5. Promotion: Beyond the basics

Promoting your webinar can feel like shouting into the void, especially in the crowded B2B space. Early on, I relied too heavily on traditional channels like email blasts. While they're essential, diversifying your promotional strategy is key. Social media, especially LinkedIn for B2B, can be a goldmine for reaching your target audience. Don't overlook the power of employee advocacy; your team's networks can amplify your reach exponentially. And always, always measure the effectiveness of your channels to refine your strategy over time.

And there you have it…

Remember, the goal is not just to host a webinar but to create an engaging, memorable experience that drives real business results. 

Here's to your success in the webinar world!

As someone who's navigated the complexities of trade shows across various industries, I've learned that success doesn't come from the flashiest booth or the biggest budget. It's about strategic planning, meaningful engagement, and meticulous follow-up. Here’s my distilled guide for fellow event marketers who are ready to cut through the noise and make their next trade show a strategic win for their brand.

‍Strategic selection & goal setting

The foundation of any successful trade show strategy begins long before the event itself. It starts with a clear understanding of why you're attending. Are you looking to generate leads, increase brand awareness, or establish thought leadership? This clarity will guide your decisions on which trade shows to invest in and how to measure your success. I always recommend digging into past event feedback and analyzing the attendee demographics to ensure a good fit for your objectives.

‍Pre-event sales collaboration

Your sales team is crucial to your trade show success. That's why I advocate for a close collaboration with them well before the event. I recommend scheduling a regular cadence of meetings with your sales team ahead of the event to discuss everything from our lead capture strategy to our follow-up plan. 

I also like to keep all information about the event in a singular "source of truth" document. Making sure your team knows where to find information and has an outlet for discussing and working toward goals ensures that everyone is aligned and maximizes our potential for success at the trade show.‍

Booth design & swag strategy

In my experience, the most effective booths are those that focus on engaging the audience in a meaningful way. This doesn’t necessarily mean having the most extravagant giveaways or an overly elaborate design. Instead, it's about choosing swag that resonates with your target audience and designing a booth that facilitates interaction and showcases your brand's story. Sometimes, the most straightforward approach can be the most memorable.

‍Executive engagement

Having your executives on the trade show floor can be a game-changer, but it's all about using their time wisely. I’ve found that their presence is most impactful in specific scenarios, such as speaking opportunities, high-level networking events or targeted meetings. It’s about strategically leveraging their authority and influence to enhance your brand's presence and forge meaningful connections.

‍Post-event follow-up & success measurement

The work doesn’t end when the trade show does. Immediate and personalized follow-up with the leads you’ve gathered is just the start. Equally important is taking a step back to evaluate the event's success against your initial goals. I like to combine both qualitative feedback and quantitative data to get a full picture of our performance. Holding a post-mortem meeting with the sales team and other stakeholders is also a key part of my process, allowing us to refine our approach for future events.

Reflecting on these strategies, it's clear that the true value of trade shows lies not just in the leads we capture or the deals we close, but in the deeper understanding we gain about our market, our audience, and ourselves. Each event is a learning opportunity, a chance to refine our approach and better connect with those we aim to serve. It's this continuous cycle of learning, adapting, and engaging that drives real, lasting success in the trade show arena and beyond.

Follow me on LinkedIn for more trade show and event marketing tips. And if you need some extra help to make your events a success, you can learn more about Planner Pal at plannerpal.io (coming soon).

^{Written by Kera Wright, Founder, Planner Pal}

Stepping into a trade show can feel like wandering into a bustling bazaar where every stall is clamoring for your attention — all the lights, bold colors, and the relentless buzz of conversation.

In this high-energy arena, your booth isn't just a space to showcase your brand; it's your secret weapon to capture hearts and minds. 

Investing time and effort into your thoughtfully designed trade show booth goes beyond mere aesthetics; it's a strategic business move. A thoughtfully designed booth gives you a chance to make a strong first impression, generate leads, and build lasting relationships. 

So, let's dive into some killer booth ideas that'll make sure you're not just part of the crowd, but the one leading the parade!

1. Live webinars

Who needs a stage when you already have a booth? Leverage your booth space by hosting live webinars or presentations at scheduled times throughout the event. This interactive format allows you to attract visitors and start conversations, answer questions on the fly, and really connect with your audience. 

2. Interactive touch screens

Imagine having a giant tablet at your booth where folks can swipe, tap, and learn all about what you offer. It's a fun, tech-savvy way to let visitors dive deep into your world, exploring all the cool stuff you've got on their own.

3. Coffee bar

Who doesn't love a good cup of coffee, especially at the event? Offer a free coffee bar where attendees can grab a drink and take a little break. It's a warm, welcoming touch that can make your booth the go-to spot for a refresh.

4. Photo booth

Set up a photo booth, physical or virtual, with fun branded props. It's a great way for attendees to have a laugh and capture memories of the event. Plus, those photos are likely to get shared, giving your brand some extra visibility. 

A social wall with photo booth integration at #wsecuallstar23.

5. Spin the wheel

To spice things up,set up a prize wheel at your booth. Don’t let your swag go to waste, and let attendees spin to win various goodies. It's a fun, interactive way to draw people in and create a buzz around your booth.

6. Trivia game

Challenge attendees with a trivia game about your industry or product. It's a smart way to engage people while educating them about what you do. Plus, a little friendly competition never hurts!

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Find more trade booth ideas in the Event Professional's Toolkit by Walls.io! Discover a goldmine of event planning resources, including checklists, ready-to-use templates, guides, statistics and more. 

Download for free

7. Virtual Reality (VR) demos

Step into the future with VR demos at your booth! It's like taking attendees on a magical journey right from your spot, showing off your products or services in a whole new dimension. 

8. VIP lounge

Make your key guests feel extra special with a VIP lounge. It's a sweet spot where your important clients or partners can relax, chat, or network in style. Talk about rolling out the red carpet!

9. Name engraving

Offer a unique touch with a name engraving service. Whether it's on a pen, a notebook, or something even cooler, it's a personalized gift that attendees will cherish and remember you by.

10. Charging stations

Be the hero with charging stations at your booth. In today's world, a little battery boost is always welcome, and it gives visitors a reason to hang around and chat while they charge up.

11. Instagrammable moments

Create spots that are too cute or cool not to share. When attendees snap pics and share them on social media, it's like free advertising with a personal touch. 

12. Social media wall

Use interactive screens to showcase your products or services on a feed that also displays social media posts with the event's hashtag or posts from users and fans of your brand. 

© NETZSCH Pumps & Systems

At a trade show, where everyone's on the lookout for new connections and solutions, your booth can really make or break your game. It doesn't just pull in more people; it also boosts how people see your brand, making you look like the go-to expert in your field. Make sure you make the most of it!

^{Written by Aleksandra Petrash, Partnership Marketing Manager, Walls.io}

The curtain has closed on your latest event, leaving behind a treasure trove of insights, discussions, and presentations. This content, now tucked away in your vault, holds the potential to continue the conversation, educate, and inspire. However, in an era where attention spans are dwindling, the prospect of diving into hours of footage to unearth shareable content can seem daunting, akin to finding a needle in a haystack. Yet, the value locked within this content is too significant to overlook, demanding a strategic approach to ensure it doesn't go to waste.

How do you navigate this challenge?

Here's a step-by-step guide to transforming your event's content into engaging, digestible pieces that resonate with your audience.

Step 1: Identify the gold

Start by pinpointing the moments that truly resonated with your audience. These are the insights, quotes, and discussions that sparked the most questions or were highlighted by attendees. Don't just guess; use engagement metrics and feedback to guide you.

Step 2: Slice and dice with purpose

Now, it's time to get chopping, but not all content slices are created equal. Aim for variety: short clips for social media, longer segments for YouTube or your website, and even audio snippets for a podcast. Remember, the goal is to repurpose content in a way that feels fresh and tailored to each platform.

Step 3: Quality over quantity

As you edit, keep quality at the forefront. This doesn't mean every clip needs a Hollywood budget, but clear audio and a decent visual setup can go a long way. Tools and AI can help enhance quality without breaking the bank, ensuring your content stands out in the crowded digital space.

Step 4: Serve it up strategically

Think about your audience's online habits and serve up your content accordingly. LinkedIn users might appreciate more professional insights, while Instagram or TikTok might be the perfect place for behind-the-scenes clips or quick tips. Use scheduling tools to maintain a consistent flow of content.

Step 5: Analyze and adapt

Finally, keep an eye on how each piece of content performs. Which topics got the most engagement? What format did your audience prefer? Use these insights to refine your strategy for next time, ensuring you're always hitting the mark with your target audience.

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Bringing it all together with Zuddl and Parmonic

Feeling overwhelmed? You're not alone. 

That's where the Zuddl and Parmonic integration comes into play. This powerful combo simplifies the process, allowing you to easily transform your event recordings into a variety of content formats. 

From generating highlight reels to creating bite-sized clips perfect for social media, this integration is designed to help you maximize your content's reach and engagement without the manual headache.

See it in action

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No more eyes glazing during virtual events and hybrid events

At Zuddl, we know from talking to some of the best event marketers and conference gurus that the task of making virtual events fun, memorable and meaningful is tough. Add an in-person element and it can go from 0 to 60 quickly in terms of how many components need to be accounted for. 

But, there is a better way. We recently released cool features to double-down on making both virtual and hybrid events great - say goodbye to disengaged audiences and technical glitches, and hello to seamless, interactive sessions that captivate both in-person and online attendees.

I'm really excited to share some of the new features we've rolled out.

Video Production & Streaming

It’s 2024. Time to elevate your video content to broadcast quality across virtual and hybrid events.

This round of updates simplifies content creation, enhances brand visibility, and ensures seamless speaker and content management.

Key Enhancements:

• On-Demand Content Management: Easily access, download, and filter event recordings from the organizer dashboard. Opt to share with specific audiences and integrate seamlessly into event schedules for effortless viewing.
• Advanced Branding Tools: Customize your content with branded overlays, logos, and themes. Choose from a vast library or upload custom backgrounds and engage your audience with dynamic lower-thirds and announcements.
• Efficient Speaker Prep: Utilize the virtual green room for speaker readiness, including tech checks and smooth transitions. A pre-configured repository ensures all presentation materials are at your fingertips.
• Dynamic Content Formats: Blend live and pre-recorded segments for engaging experiences. Create and share highlight clips with built-in editing tools for maximum impact.

Your team is completely empowered to deliver high-quality, engaging, and branded content with ease, ensuring every event stands out - with no hiccups. 

See it in action 

Integration: Parmonic

With this integration, you’ll be able to take virtual and hybrid content to the next level. Zuddl-Parmonic integration leverages the power of AI to deliver multi-format content that is immediately usable by B2B marketers, sales, and customer teams for follow-ups, social sharing, emails, and even a pre-built landing page.

Integration Highlights:

• Effortless Content Integration: Seamlessly transfer high-quality recordings from Zuddl to Parmonic, simplifying the content management workflow.
• AI-Powered Repurposing: Utilize Parmonic's AI to automatically repurpose event videos into engaging content formats, from bite-sized moments to comprehensive trailers, enhancing content accessibility and engagement.
• Versatile Content Distribution: Transform event materials into diverse content types suitable for blogs, social media, and other channels, ensuring your event's insights reach a wider audience.

With the Zuddl-Parmonic integration, your event content becomes a dynamic resource, continuously driving marketing strategies, enhancing audience engagement, and fostering lead generation long after the event's conclusion

Check out the announcement to learn how to get started. 

See it in action 

Pulling it Together: Hybrid Highlights

The above features are amazing, but how do they fit in the hybrid landscape? Pair them with these hybrid features for an event that combines the best virtual and in-person elements to drive outcomes while delivering value to your attendees. 

• Engaging Attendee Experience: Utilize a branded mobile app for personalized scheduling and interactions, alongside interactive features like live Q&A, polls, and networking opportunities for both in-person and virtual participants.
• Effortless In-Person and Virtual Integration: Simplify check-ins, enable on-demand badge printing, and manage sessions efficiently while providing zero-lag streaming and customizable virtual venues for remote attendees.
• Flexible Registration and Ticketing: Offer tailored registration with a mobile-friendly builder, diverse ticketing options, and a visual flow builder for unique attendee paths.
• Seamless Connectivity: Bridge in-person and virtual attendees with interactive zones and extend branding across all event aspects for cohesive engagement.
• Comprehensive Integration and Analytics: Leverage native integrations with major marketing and CRM platforms for real-time insights, equipped with user-friendly dashboards for immediate data access.

Zuddl simplifies the complexity of hybrid events, making it easier to create immersive and interactive experiences that captivate all attendees, regardless of their location.

See it in action 

Stay Tuned and Send Your Thoughts

This latest release is more than just an update; it's a complete reimagining of what hybrid events can be. Welcome to the future of event management, where every detail is crafted to perfection, ensuring your events are not only hybrid but also high-impact.

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable.

Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

Yes, we know it's common practice to establish goals before anything else, but in this scenario, examining your financial resources upfront should come first.

Understanding how much money you have to work with lets you draw out the playing field, helps you to identify the scope and ambition of your efforts and prevents a ‘goals gone wild’ scenario. It’s an approach that Ashley Mauras, Director of Experience Marketing at Quantum Metric, highly recommends.

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Ashley Mauras, Director of Experience Marketing, Quantum Metric

Why you should set a budget before setting field marketing goals‍

Even before you set your goals, look at your budget. It will give you clarity on both your limitations + opportunities, such as the number of events you can plan, the level of investment you can make in each event, and your target number of attendees.

For example, you could do a happy hour for 30 people and spend $3K, or you could book a luxury suite at a sporting event for $15K with limited tickets, which may lead you to target an executive-level audience to give you the best chance at ROI. Your budget will help you understand what’s feasible right away.

When calculating the impact of your events on the pipeline, it can help to weigh its efficiency against other channels, explains Ben Winn, Director of Community at FirstMark in this LinkedIn article.

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Ben Winn, Director of Community at FirstMark

How to calculate the impact of field marketing events on pipeline‍

Put simply, all you need to know is how efficient your field marketing spend is, and how its efficiency compares to your other customer acquisition channels. For every dollar you spend on it, how many dollars are you getting back?

If you have no idea what your field marketing spend efficiency is, you should start there BEFORE establishing a budget for it.

Now, this will give you a high-level budget to work with, but there’s a lot more to factor into your planning and budgeting, which we’ll unpack in the following sections.

Get a ready budgeting template for your field events - head to our field marketing guide.

It’s time to revamp the onsite experience for all

At Zuddl, we're all about making your event experience unforgettable - think smooth check-ins, engaging conversations, and an overall vibe that works - for attendees and event marketers. 

We've been hard at work lately, launching some exciting updates and features designed to simplify and enhance your experience, no matter the size of your event, from intimate meetups to large-scale conferences.

I'm really excited to share some of the cool new features we've rolled out recently for in-person events. 

See it in action 

Event Check-in and Badge Printing

Is there anything worse than a long line of frustrated attendees? Nope. Attendees want to grab their badges and go, which motivated us to rethink check-in. 

Zuddl’s comprehensive event check-in and on-demand badge printing solution is designed to streamline your event's entry process and elevate the attendee experience with stunning, high-quality (and on-brand) badges. Our integrated system ensures a seamless check-in, allowing attendees to quickly gain access to your event while providing them a quick way to grab their badges and go.

New for event check-in and badging 

• Seamless Check-In Process: Zuddl's kiosks (delivered to you with ease!) offer hassle-free, speedy QR code check-ins and include a reliable offline self-check-in mode for enhanced attendee convenience.
• On-Demand Badge Printing: Say goodbye to the chaos of pre-printing. Our system prints badges in real-time, ensuring each attendee receives a personalized badge upon check-in.
• All-Inclusive Hardware and Software: From badges, lanyards, and badge holders to onsite printers and routers, we provide a complete solution for all your event's on-site needs.
• Customizable Badge Design: Boost your brand's identity with customizable badges. Choose from high-quality paper or plastic and design badges that make a statement.
• Dedicated Onsite Support: Our support team is available to assist with setup, testing, and the check-in process on the day of the event, ensuring everything runs smoothly.

Elevate your event with our advanced check-in solution and give your attendees an unforgettable first impression.

See it in action 

Lead Capture

This feature aims to empower exhibitors with instant access to critical lead data, directly feeding ROI across sales and marketing event strategies. The Zuddl solution offers a seamless and efficient way to capture and utilize lead information, ensuring exhibitors can maximize event participation.

• Customizable Lead Intake Forms: Exhibitors can personalize their lead intake forms by adding custom questions for more targeted and relevant lead data collection. This customization can be easily done within the exhibitor portal, eliminating the need for external coordination and saving serious time.
• Real-Time Lead Data Access: Through Zuddl’s lead retrieval solutions, exhibitors can export leads directly from the mobile app in real time, getting instant access to the data. Additionally, a real-time leads dashboard is available within the exhibitor portal, giving a comprehensive overview of lead interactions and engagements.
• Enhanced Lead Management Features: Zuddl’s system allows booth staff to bookmark leads as hot, cold or warm and add notes, facilitating better follow-up and lead nurturing post-event - a win-win for go-to-market teams.

This feature set is designed to transform how exhibitors interact with and benefit from event participation, providing the tools they need for more effective and efficient lead generation and management.

See it in action 

Attendee Mobile App

Finally, one of the most anticipated features in this onsite bundle: the attendee mobile app.

The Zuddl attendee app revolutionizes event experiences by providing a personalized and fully branded digital companion, uniquely enhancing attendee engagement. Unlike a generic Zuddl app where users must input an event ID, this custom app is native to the Apple Store or Google Play Store, ensuring seamless access tailored specifically for each event.

This is not just an app; it's your event's digital companion, designed to reflect your unique brand and engage your attendees like never before.

Included in the app:

• Fully Customizable Branding: Dive into an app that's 100% yours. Customize it to your heart's content with your own fonts, colors, logos, and images, making it feel tailor-made for your event.
• Engagement at Your Fingertips: Packed with interactive features like Q&A, polls, chat, surveys, and networking, plus fun elements like leaderboards to keep the engagement high.
• Navigate with Ease: With embeddable interactive maps, attendees can effortlessly find their way around, making the most of every moment.
• Personalized Schedules: Allow attendees to craft their own event journey with a user-friendly schedule builder, ensuring they don't miss a beat of what's important to them.
• Insightful Surveys: Craft detailed surveys to gather valuable feedback, with various question types and seamless integration for easy analysis.
• Effortless Networking: Facilitate meaningful connections with interest-based networking, customizable rules, and options for 1:1 meetings right from the app.
• Guided Exploration: Help attendees easily plan their day, using multiple interactive maps for all event areas, ensuring a smooth and enjoyable experience.

Your search ends here. Elevate your event with an app as unique as your brand, designed to deliver an unparalleled attendee experience.

Stay Tuned and Send Your Thoughts

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable.

Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

See it in action

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The B2B Marketing Exchange (#B2BMX) 2024 in Scottsdale, Arizona, is shaping up to be an essential event for B2B marketers aiming to revamp their strategies and accelerate growth. With over 80 sessions across five tracks, including Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy, and ABM In Action Live, the event promises a wealth of learning and networking opportunities. Here's how event marketers can make the most of #B2BMX 2024:

Must-attend sessions and speakers

Opening Keynote: "B2B Content Lessons From Taylor Swift: Shake Off Your Old Strategy & Experiment To Engage" by Phyllis Davidson (Forrester)

Nope, you don't have to be a Swiftie to enjoy this one! 

Davidson will explore innovative content strategies, emphasizing personalization and experimentation, drawing inspiration from Taylor Swift's approach to engaging audiences.

Keynote: "Elevating B2B Marketing: Transforming Challenges Into Opportunities With Customer Experience" by Dan Gingiss (The Experience Maker)

Learn how integrating customer experience principles can transform B2B marketing challenges into opportunities, driving significant organizational change.

Keynote: "B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It" by Steve Armenti (Google)

Armenti will discuss using Account-Based Marketing (ABM) to meet the evolving needs of today's B2B buyers, offering a fresh perspective on enhancing the purchasing experience.

"It’s Not A Sales Or Marketing Issue; It’s A Brand Issue: No BS Brand Tactics For B2B Marketing Leaders Who Want To Win" by Kate DiLeo (Brand Trifecta)

This session will focus on no-nonsense brand tactics that B2B marketing leaders can employ to distinguish their brand and achieve market success.

Networking and special events

CMO Mentors Program:

A unique opportunity to connect with seasoned industry veterans, offering guidance and insights to up-and-coming practitioners.

CMO Exchange:

An invite-only event for CMOs to share strategies, challenges, and successes in a confidential setting.

B2B Marketing Exchange Happy Hour:

Join 150 Marketing leaders for drinks and dinner - hosted by Chili Pipper, Navattic, RollWorks and Zuddl!

Making the Most of #B2BMX 2024

• Plan your agenda: With over 80 sessions, prioritize those that align with your strategic goals and challenges. Consider a mix of keynotes, breakouts, and workshops for a comprehensive learning experience.
• Engage actively: Participate in Q&A sessions, workshops, and networking events. The more you engage, the more you'll gain.
• Connect digitally: Use the event's hashtag to share insights, connect with speakers and attendees online, and extend your networking beyond the physical event space.
• Follow up: After the event, reach out to the contacts you've made. A quick LinkedIn message or email can help cement new relationships and open doors to future collaborations.

Have fun!

Every event, pretty much, has three main goals:

1) Get as many relevant folks to attend as possible

2) Drive a dizzying ROI

3) Generate as much original content as possible

... After all, this trifecta determines the success of your event and if it will find favor for its next edition. 

Now, events, whether they are in-person, virtual, or webinars, have the potential to generate content that, if leveraged while the event is still fresh, can help sales and marketing teams create better outreach, convert high-intent leads to opportunities, and increase the shelf life of your event. 

This is important because an event today is no longer just about the live moments; it's also about the afterglow—the conversations, insights, and connections that continue to resonate.

To help event marketers truly tap into the potential of event content, we’ve partnered with Parmonic - and we're super thrilled about it!

Now you'll be able to push high-quality recordings of your event or webinar from Zuddl directly to your Parmonic dashboard - where they can be transformed into key moments, trailers, quotes, gifs, webpages, blogs, social posts - the works!

Here are 3 ways you can leverage this power-packed integration:

Maximize your event’s reach

This collaboration between Zuddl and Parmonic presents a ready solution for B2B marketers looking to extend the life and reach of their event content. 

By quickly turning your event videos into ready transcripts, bite-sized moments, trailers, and blog posts, this integration ensures that the rich insights and highlights from any event are not lost but repurposed for timely and long-term impact.

Streamline your content workflow with AI

The heart of this integration lies in its ability to streamline the content creation process. With Parmonic's AI capabilities, videos processed through Zuddl can be effortlessly transformed into engaging ‘Moments’ - snippets suitable for various marketing channels, as well as a blog post highlighting key points of the video and much more!

This not only slashes the time typically required for such transformations but also proves to be far more cost-effective than engaging an external video production agency.

Enrich sales-and-marketing partnership

A game-changing feature of the Zuddl-Parmonic integration is its direct impact on sales and marketing efforts. The processed videos can be effortlessly pushed to platforms like Salesloft, enabling sales teams to leverage these bite-sized moments in their outbound communications. 

This won’t just enhance the effectiveness of your outreach efforts but will also ensure that your hot prospects are engaged with compelling content at every touchpoint.

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How to get started:

Integrating Parmonic with Zuddl is a straightforward process:

1. Contact Zuddl support with your details:

(Organization Name: Name of your organization in Zuddl, Organization ID: Entered by our CS team)

Using the above details, our customer success team will create a Parmonic account.

2. After this, a "Go to Parmonic" button becomes available in your Zuddl dashboard.

Note: You do not need to manually create a user profile in Parmonic - Zuddl automatically creates a user profile the first time you click the ‘Go to Parmonic’ button. 

3. Once created, you can use the same button to access your Parmonic dashboard anytime.

Learn how to start editing your recordings

As we move forward, this collaboration will undoubtedly serve as a benchmark for how event content is leveraged, ensuring that businesses can make the most out of every moment captured.

Whether you're organizing a corporate conference, a trade show, or an intimate seminar, the success of your event hinges on your ability to engage, connect, and leave a memorable impression. Last week, we spoke to some rockstars in the events industry to gather practical strategies that can transform your events from ordinary to extraordinary.

Here are 5 super-cool takeaways from them:

Use this three-pronged approach to planning your event content strategy

Nailing your event content at the pre-production stage is key to event success and outcomes. Here’s what industry expert, Morgan J Ingram, Founder & CEO, AMP, breaks this down into 3 important steps:

• The first step is pinpointing key individuals for collaboration and crafting an engaging booth experience - crucial for attracting the right audience. 
• Next, plan your content goals: whether it's generating a few months of material or aligning with an upcoming product launch. 
• The final step involves strategically engaging key accounts in your content, targeting not just influencers but also potential high-value clients. 

This three-pronged approach ensures a focused and impactful presence at any event, blending content creation with targeted networking.

Now, when it comes to designing your booth or event space, consider it a storytelling platform. How can it uniquely convey your brand's message? Interactive displays, immersive experiences, or live demonstrations can transform your space into a dynamic environment that not only tells your story but also actively involves your audience in it.

Personalize VIP experiences

“Personalization is integral to the event itself; when you register, we ask what you're interested in, and who you want to talk to.” says Sanjib Kalita, Head of Industry, Fintech Meetup

For VIPs or key accounts, create experiences that go beyond the standard. Tailor these moments to their specific interests. This could mean setting up exclusive meetings with your top executives, offering private tours of your product demos, or even organizing special events within the event. The goal is to make these individuals feel exceptionally valued and provide them with a unique experience that they associate directly with your brand.

Make follow-ups memorable

Transform your event follow-ups into memorable interactions. Instead of generic emails, personalize your messages with specific references to conversations had or experiences shared at the event. If you took a photo with an attendee, include it in your follow-up. This personal touch not only enhances recall but also strengthens the connection made during the event.

Use this three-step framework to repurpose event content

Of course, you can turn keynote speeches into blog posts, panel discussions into podcast episodes, or Q&A sessions into social media content. Morgan deep-dives into this and offers a compelling three-step framework that can revolutionize how we approach events. 

• Firstly, it involves repurposing event content in the sales cycle, such as using customer interviews or expert discussions to directly engage with your audience.
• Secondly, he suggests on-site content creation, like hosting shows or conducting interviews at the event, effectively turning a day's event into a year's worth of content. 
• Lastly, this content can be further leveraged bypo transforming it into various formats, such as LinkedIn posts, to amplify your reach. 

Glean insights and learnings from each event

Each event is a goldmine of insights. Pay close attention to feedback, both direct and indirect. Monitor social media mentions and attendee reviews to gauge the event's reception. Use these insights to refine your approach for future events. Remember, the most impactful lessons often come from unexpected sources or minor details that highlight areas for improvement or innovation.

"You've got to find places where they don't know you're listening so you can get the true feedback."  says Jason Widup, Founder, Peak B2B Marketing.

By incorporating these strategies, you can significantly enhance the impact and success of your events.

2024: The year event marketers get what they need

At Zuddl, we operate with a core belief: event marketers deserve better. It's what drives us every day.

We're all about boosting efficiency, sparking creativity, and ramping up success for event marketers, no matter the size of their event. It's a commitment that led our team to spend 2023 really digging deep into what event marketers truly need.

We weren't brainstorming in a boardroom. We were out engaging with thought leaders, customers, and the wider B2B event marketing community to nail down the features that would make a legit difference from the usual, piecemeal solutions.

So, here we are in 2024, ready to unveil our first big launch of the year.

We’ve tackled the intricacies and unique challenges of modern event management head-on. 

The result? A robust yet user-friendly toolset for ticketing and registration that guarantees a smooth and seamless experience, both for the organizers and the attendees. And this is just the first exciting release to come with more enhancements across our platform.

Registration Flow Builder

Forget spending hours diagramming out registration flows and stressing about the potential for error. The Zuddl Registration Flow Builder simplifies complex processes into manageable, intuitive flows.

Enhance your attendee journey from the first click to the event day. Say goodbye to coding complexities. The no-code, drag-and-drop functionality allows you to visualize, construct, and implement the perfect registration process for each event.

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Features Highlights:

• Drag and drop simplicity: Easily create flexible registration flows by dragging, dropping, previewing, and publishing in just a few clicks.
• Complex, made easy: Effortlessly design and integrate branching in your flows, while adding, removing, or modifying forms and ticket modules with unparalleled ease.
• Embed anywhere: Embed your registration flow on your website or via Zuddl’s landing page builder to keep your audience engaged on your platforms.
• Conditional branching: Customize the registration experience with conditional branching based on ticket types, responses, and more.
• Customization at your fingers: Reflect your brand's identity at every step with control over design elements, including custom CSS and HTML options.

Remember how we said 2024 is the year event marketers get what they need? The registration flow is a commitment to empowering you to create complex ,yet personalized registration experiences without needing extensive technical skills.

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Ticketing Conditions

Ready to redefine your approach to event ticketing? This new addition brings unmatched flexibility and control to your event's ticketing strategy and makes activating different scenarios and discounts a breeze.

‍What's New?

• Any ticket, any event: Customize multi-level ticketing tiers, discounts, and bundling plans for any event type.
• Multiple ticket tiers: Cater to diverse audiences with different ticket tiers for access levels or registration types.
• Customized access control: Define eligibility for specific ticket types, with access restrictions based on domains or a predefined guest list.
• Simplified complex flows: Manage different ticket tiers with ease, incorporating caps, expiry dates, and coupon/promo codes.
• Custom communications: Set up tailored communications for different ticket types, ensuring attendees always have the correct information.
• Promo code management: Simplify promo code management with options like ‘BOGO’ or ‘buy three, get 20% off the fourth’, complemented by bulk creation and detailed analytics.

Ticketing Conditions are designed to simplify and enhance your event ticketing, especially for complex setups, offering the flexibility and control you need to ensure everyone gets the right content and context.

Landing Pages and Widgets

Here are two incredible new features to make your event landing pages not only visually stunning but functionally solid and on brand.

Enhanced Customization for Zuddl Landing Pages:

‍Your event's first impression counts. Zuddl’s landing page builder ensures it's a memorable one. With 100% customizable and brandable options, you can now create landing pages that wow.

• Easy and fast: Create beautiful pages in minutes with the intuitive drag-and-drop builder. No coding required!
• Fully brand-aligned: Customize every aspect, from logos and colors to fonts and creatives, ensuring your landing page is an extension of your brand.
• Performance-driven design: Our landing pages are not only visually appealing but also SEO-friendly and optimized for mobile, ensuring a wider reach.
• Your domain, your control: Host your event landing page on your domain for a cohesive brand experience.

Widgets for Site Pages:

‍Effortlessly keep all your event content updated across platforms with new embeddable widgets.

• Efficient content management: Update your schedule and speaker lineup in one place, and see the changes reflect everywhere – be it your registration page, Zuddl's landing page, or the app.
• Simple embeds, powerful customization: With easy-to-embed codes and CSS customization, you can make these widgets blend seamlessly with your site's unique style.
• One-click updates: Easily add, remove, or edit speaker details, and have them updated instantly across all assets.
• Centralized schedule management: Modify your event schedule in one place and allow attendees to build their schedule right from the widget.

These new features empower you to create landing pages and update time-intensive sections via widgets that not only reflect your brand's identity but also streamline managing event content - ensuring content is fresh and accurate.
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Stay Tuned and Send Your Thoughts

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable. Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

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