Learn how Zuddl Webinars reduces team dependencies, and empowers a single B2B marketer to run the entire production process with ease.
Usually, marketing teams work like Lego.
Sub-functions within the marketing team - designers, content writers, webflow developers, email marketers, etc. - come together like the fitting of different Lego pieces in order to build a website, publish ebooks and articles, run webinars, and so on. It's a smooth assembly line.
But sometimes, when the interdependency within a marketing team becomes too rigid, it can act as a blocker, hindering agility, causing project deadlines or go-live dates to be delayed or even canceled, and just causing all-around frustration and stress.
This is clear in the production of a webinar, for instance. Setting up and running a webinar is reliant on the involvement of different team members and requires a lot of orchestration as is clear in the diagram below.
To set up and run a webinar requires the effort of at least 3-4 people in the marketing team.
All in all, for the webinar showrunner, dependencies can make running webinar programs extremely stressful as any delays or absences could significantly derail the efficiency of the event.
Zuddl Webinars simplifies the setup and execution of webinars, making it easier for a single individual to manage the entire process. Here’s how the platform enables self-sufficiency:
Using Zuddl Webinars, the webinar showrunner can ‘own’ all the activities that occur within the webinar production process by themselves, thanks to the platform’s ‘clicks not code’ ethos. This means that all webinar assets such as the landing page, webinar ‘stage’ and email promotions can be created and customized by just one person.
This entire process is made easy through visual cues of every step in the process, and simple drop-down and toggle options, reducing reliance on dedicated technical support or IT personnel.
Building each email itself is as simple as using these drag-and-drop blocks.
By using ChatGPt to populate text for straightforward emails, you can also reduce dependency on your hardworking content team.
And by automating the sending of key emails - registration confirmations, reminders to attend, and post-event communication - you can make the attendee experience a smooth one. The bonus is that you won’t have to keep checking if messages are sent out on time.
The takeaway: With the availability of these user-friendly templates, webinar showrunners can now breathe a sigh of relief, knowing that the days of painstakingly putting together landing pages, emails and webinar stages, and battling tech constraints and formatting mishaps are over.
In today's visually-driven world, the design and branding of your webinar is really important. Zuddl Webinars makes it simple for organizers to add branding directly to all your webinar assets. You can customize banners, backgrounds, buttons, forms, alignment, error messages etc. all by yourself.
This means you can reduce revision rounds, and that you don’t need to badger team designers for around-the-clock assistance. (PS: This is not to take away from the importance of your team designer, without whom you wouldn’t have those essential hex codes, fonts, and logos to use in the first place).
The takeaway: Using these Canva-like editable tools, you can reduce dependency on your design team. You yourself can make your webinar look on-brand and aesthetically pleasing in a short amount of time.
Webinar organizers usually have a lot to juggle during the live webinar. You need to keep your speakers on track as well as the host. Visual aids (if any) need to be shared on time. The Chat has to be moderated. Polls need to be launched.
Normally, you’d need at least one more extra person from your team to help coordinate all of this and make sure that the webinar is on track. Zuddl Webinars can replace that person.
The takeaway: Studio capabilities give you better control over your run of show, leaving little room for error during your livestream. This means that you can fully concentrate on making your stream more engaging.
With Zuddl Webinars, gain more control over the entire setup and execution of your webinars than you’ve ever had before.
The platform tools enable you to carry out many activities by yourself, without having to keep going back and forth between team members. This in turn allows you to have better control over timelines and output, thereby improving efficiency.
TLDR: Here’s a quick breakdown of how you will reduce team dependency with Zuddl Webinars:
So, go on.
Make your life as a webinar organizer 100 times easier. Take a free trial of Zuddl Webinars and see for yourself.
Want to run webinars that truly drive value for your attendees while driving results for your business? These 3 golden tips from Aarthisri Srinivasan, Events Marketer, Sprinto, are for you.
In the world of B2B companies, the power of webinars to generate leads is undeniable.
Back in 2022, a whopping 57% of B2B event marketers declared webinars as their preferred format for lead generation.
But hold on – there's a catch.
These same marketers raised concerns about a growing trend: attendees are losing interest in traditional one-way monologue style webinars.
Is it really that surprising? Think about it – with attention spans dwindling, people now prefer bite-sized content. And in a sea of webinars, why would your target audience choose yours if it sounds like just another run-of-the-mill option?
So what’s the secret to running webinars that are relevant to today’s buyers?
Here are 3 killer tips shared by Aarthisri Srinivasan, Events Marketing at Sprinto HQ.
When we asked Aarthisri what Sprinto has learnt from experimenting with webinars and finding success, one key takeaway that she shared was that an event marketer needs to think of a webinar as if it’s competing with a TV show.
Which means, its duration cannot be longer than a typical 30-minute show. Not just this, Aarthisri also suggests keeping the session super-focused.
“We take one tactical problem - attack it properly - with four questions.” she says.
Why? Because this is the sweet spot that ensures your planning is not too dated, yet it gives you enough lead time to get your ducks in a row.
“We do it quarterly just so that our planning isn’t too dated to adapt any feedback, but just enough to get the right speakers and plan out the email campaigns.” states Aarthisri.
When it comes to webinars, a unique topic of actionable value is critical to event success. In a sea of clutter, attendees will only notice your webinar if there’s something compelling enough for them to spend their time on.
Aarthi’s approach to finding topics that work is split into 3 tactics.
“I look at like all of these industry, credible sources, communities, recognized communities which security leaders look at.
#2 - Existing customers: Analyze the calls that they have with the CX team. See what exact problem that they are having.
#3 - Analyzing peer content - see competitors.”
Hope you found these 3 quick tips helpful! You can watch our whole conversation with Aarthisri in this link.
The success of a webinar hinges on careful planning and execution. One essential step that often goes overlooked is the dry run. In this piece, learn how to conduct a dry run effectively.
You’ve probably noticed that webinars are more popular than ever.
They’ve skyrocketed from a once-a-quarter marketing activity to once-a-month.
And for good reason.
Today, everyone’s looking to better their work, their skills and knowledge.
But everyone’s also short on time and attention.
The solution? Webinars are unrivalled as quick, effective learning tools.
In a short 30-40 minute webinar session, your target audience can get snackible lessons, digestible takeaways, new skills, and walkthroughs. That window of time is also a perfect opportunity to show them just how much they need your product or service.
In fact, the best webinars can generate conversion rate averages of 19%.
And this is precisely why you just can’t afford to mess up.
Eminem said it best: “You only get one shot, do not miss your chance to blow, this opportunity comes once in a lifetime.”
Your best shot at not messing up: a dry run for your webinar.
Here's everything you need to know about conducting one.
In this blog post
A practice session ahead of your live webinar can expose cracks or gaps that are not noticeable during your planning process or on a Google Doc, such as malfunctioning audio settings on your speaker’s laptop or not having enough talking points for a 40-minute session. You can gauge timing, test audio and video equipment, refine slide transitions, and ensure smooth coordination with co-presenters.
It’s the difference between nudging registrants further down the customer journey, or losing them forever to competitors with better webinars.
At least 7 days prior to the go-live date.
This will give you enough space and time to make any required changes.
Any less and you might not have enough time to straighten out the kinks.
For instance, if you identify that your webinar ‘script’ - by which we mean the storyboard of talking points used by a speaker and moderator - is too short, you and the speaker can work on adding more meat to it. This could take a couple of days, especially if you are both in different timezones.
Let’s jump right in.
Ensure that your speakers are confident about using the webinar platform.
Use your storyboard to navigate through the different stages of the webinar as if it were live.
Run-through a couple of seed questions to help your speakers understand what that portion of the webinar is like. If during the live webinar your attendees are hesitant to ask questions of their own, ask your additional team member to ask the seed questions to get the ball rolling and encourage others to speak up.
After the dry run, talk through the issues that were flagged with the team so that everyone is on the same page about what needs to be done.
And that’s it! Keep in mind these steps when conducting your dry run to fine-tune it.
By allocating time for a thorough dry run, you can iron out technical issues, fine-tune your content and flow, and deliver an exciting and interesting experience for your target audience.
But keep in mind that no matter how carefully a webinar is planned and rehearsed, something may still go wrong with it. We’re all human. So if you do make a mistake or a little mishap occurs, acknowledge it and keep going. Your audience is just as human as you are. And if the webinar turns out to be a complete disaster, reassure your audience that you will email them an improved recording as a follow-up.
Here's how Cloudsmith used Zuddl Webinars features to run their impactful webinar program.
With a primary focus on empowering their customers and fostering a strong community, Cloudsmith's webinars have become an integral part of their growth strategy.
Through their webinars, Cloudsmith brings together experts who share their knowledge on pertinent industry topics such as container optimization and software supply chain security, demonstrating the company’s commitment to staying at the forefront of industry advancements.
In this manner, Cloudsmith is able to serve as a trusted advisor as well as create opportunities for meaningful engagement that benefit both customers and the company’s sales efforts.
Cloudsmith uses Zuddl Studio’s ready-to-use collection of backgrounds, banners, and lower-thirds, and an easy-to-use interface to customize their branding.
This result? — A visually stunning and cohesive experience that reflects the brand’s professionalism, and contributes to a high average time spent at each webinar.
With UTM-tracking, they are able to identify which marketing channels drive more registrations than others in real-time and lean into those top-performing promotions immediately. Routing marketing campaigns directly to Zuddl’s webinar landing pages helps them improve results too.
Additionally, by customizing the registration form on their webinar landing page, Cloudsmith captures important attendee details. Using analytics, they identify which timezones the majority of attendees are from, and make an informed decision on the best time to hold live webinars so as to attract maximum turnout.
Customizable registration forms that capture company and job titles help identify how many attendees are potential customers. This crucial information, combined with Zuddl’s Salesforce integration, enables their sales team reach out post-webinar with better context.
Also, by streaming directly to social from Zuddl and downloading the recordings and posting them on Cloudsmith’s YouTube channel, the company has been able to consistently generate thousands of additional views after the webinar is over.
A webinar abstract can make or break the success of an event. Here's how to write a good one.
Webinars: where marketers splurge on everything but the most important element - the abstract.
You know this is true.
In the rush to complete a laundry list of tasks involved in producing a webinar - landing page, speaker selection, social media promotion, email blasts, etc. - the abstract receives far less attention and care than its due. But this is a mistake that could be costing you.
A strong abstract can give your webinar the best chance of succeeding by attracting the right ICP and generating interest and curiosity, while a badly-written and poor-quality abstract will confuse or turn people off and reduce attendance.
So we should be aiming to write really, really persuasive abstracts, instead of settling for mediocre ones.
In today’s world of information overload, people are making snap decisions about what to pay attention to and what to ignore. So think about the abstract as a big billboard advertisement: if it’s done well, it will get your ICP’s attention.
To “sell” your webinar to prospective attendees, a powerful abstract must:
Easier said than done.
Writing this requires both creativity and strategic thinking. There’s a lot of information to pack in about the speaker and the topic, whilst playing on your ICP’s challenges, motivations and goals. But here’s a framework that can help:
We hope that if you take away anything from this piece, it’s an understanding of why your webinar abstract deserves as much time and care - or more - than the other activities in your webinar production laundry list.
Stick to this 3 step blueprint and you’ll be able to set the stage for a compelling and engaging webinar experience that drives positive results, such as increased attendance, participant engagement, and post-webinar actions.
Learn the common pitfalls marketers usually face when organizing a webinar, and get solutions to give your webinars the greatest chance for success.
Let’s face it. Organizing webinars is just not as easy as the thousands of ‘How to host a webinar and drive lots of revenue’ articles make it out to be. There’s so many steps involved, from sourcing the speaker to planning the dry run, making the landing page to sending out emails, etc.
But even if you have a solid plan in place, you may be overlooking simple steps or activities that can completely derail your efforts, leaving you like this:
So in this article, we’ll cover the top 5 ways you could inadvertently shoot yourself in the foot - and tips on how to prevent this.
The mistake: It can be tempting to schedule ‘1 week to go’, ‘1 day to go’ and ‘1 hour to go’ emails, emphasizing ONLY the date and time of your webinar, and call it a day. But you need something beyond just this to keep interest in your webinar piqued.
The solution: This is why it's important to keep reminding registrants the value of turning up on the day-of. This means that in every follow-up email you send, you need to reiterate why your webinar is unmissable. And you can do this through some simple ways:
The mistake: If you’re not factoring in the day of the week, holidays, other industry events, and timezones, you’re making it difficult for people to want to attend your webinar. If it conflicts with anything else they have going on, you can bet this is how they’ll react:
The solution: Center your scheduling around your target audience’s availability.
The mistake: Your speakers are busy, busy people, so while they may confirm their availability on a specific date and time for your webinar, this can quickly change. It’s just life.
But if the only communication with your speaker is weeks after the initial call, then you’re only going to hear about a change in their availability later rather than sooner. This may mean having to cancel your webinar altogether - and quite abruptly.
The solution: Check-in with your speaker at regular intervals. Not only does this help build the organizer-speaker relationship, but enables you to spot red flags early on - like if a speaker requests a time or date change more than once, or doesn’t respond to your follow-up emails.
The mistake: We’re not telling you to make your speaker and host read directly from a script - that’ll only make them sound either like a robot or a news presenter. But not providing them with a conversation guide either is a mistake.
It leaves too much room for interpretation, by which we mean that the speaker and host could go wildly off topic, or not quite know how to navigate moving from one sub-topic to another leading to lots of awkwardness during the webinar, and causing attendees to drop-off the call.
The solution: A conversational flow can help guide your host and speaker through all the topics they need to cover, whilst letting them sound natural and conversational. This isn’t as complicated as you think. Even something as simple as this will work:
The mistake: Without a practice run, you may not realize issues with the software or your speakers presentation or your showflow (ie. it might be too short or too long). As a result, you may appear unprofessional, confuse or bore your audience, and self-sabotage the opportunity to make a positive impact.
The solution: Do a dry run. Not only can you check that everything is in working order - webinar platform, presentation flow, speaking points etc. - but it helps your speaker feel more comfortable and confident too.
No one is immune to making mistakes, but knowing what obstacles are ahead makes it that much easier to overcome them.
Are you tired of hosting webinars that no one shows up to? Don't despair! With a few simple tweaks, you can boost your attendance.
For event marketers, seeing a low registration-to-attendee ratio is as heartbreaking as being stood up on a dinner date.
Think about it: you have a great topic, a solid marketing plan that is driving registrations, and a popular guest speaker as well - yet getting registrants to actually show up can be a challenge.
But fear not – the 4 tips in this article are certainly worth your time if you’re looking to jazz up that attendee-to-registration ratio.
It’s fair to assume that all your potential attendees have busy work schedules.
Hence, it’s a bit of a stretch to expect them to remember which event or webinar they registered for. This is where event marketers can leverage technology to send automated reminders, including calendar blocks.
Additionally, set up run-up emails that will be sent out a few days before, the day before, and a few hours before the event. Include details like the date, time, and how to join the webinar platform to ensure attendees know what to expect. (Protip: Get a ready-to-use event promotional timeline and free email copy from our brand new ebook: 'A Guide To Before-Event Marketing: Basics, Best Practices, Blunders' as well as insights and hacks on all before-event challenges such as sourcing event speakers quickly to building a truly value-add event agenda).
Here’s an example of how you can plan out your email reminders, for instance:
From an attendee’s perspective, nothing can be a bigger buzzkill than them registering for an event and then learning that it’s happening at an unearthly hour. With the digital realm, event marketers have to be mindful of time zones. So pick a webinar slot that is neither going to clash with prime-time Netflix viewing nor is going to be an unearthly hour for your attendees.
If your attendee time zones are spread out, pick a common time that is great for a majority of them.
This article by datadrivenmarketing.co indicates that the 10 AM - 12 PM PST slot could be ideal (with 11 AM being am the most popular start time). This timing is convenient because it corresponds to 2 PM EST and 8 PM in Europe, making it accessible for viewers across different time zones.
Similarly, you are not going to want to host a webinar on a day when your attendees are observing a particular holiday etc, for obvious reasons.
Since your target attendees are largely B2B professionals, the article recommends that you optimize attendance by scheduling webinars on weekdays, with Thursday being the top pick, followed by Wednesday and Tuesday.
Let’s face it; nobody likes a tedious login process, especially when it comes to events.
This is where you as an event marketer can introduce some magic into the experience, quite literally. Yes, we’re talking about Magic Links.
When these are enabled, your attendees will be provided with a distinct URL that enables instant access to your event or webinar with a simple click. This means no need for authentication, no usernames to remember; and most importantly - no passwords to forget!
The psychological phenomenon of “people want what they can’t have” is the basis of scarcity marketing.
With social media showcasing a world of experiences, around 69% of millennials feel the FOMO bug, spurring them to attend, participate, and share.
So how do you weave this into your marketing campaign effectively?
According to this article by Forbes, the right formula to create a ‘must-attend’ mindset is to make sure your campaign makes your target audience curious while giving them a compelling promise.
Here’s how you can build scarcity and FOMO in your webinar promotions:
So to quickly wrap up, creating an irresistible hook, crafting a seamless post-registration experience, stoking the fires of FOMO and tapping into the power of social proof all have the potential to spruce up attendee turnout and repair the wounds of a passionate event marketer’s broken heart!
Webinars allow your association to bring key resources to members no matter where they are. Use these three strategies to plan your next engaging webinar.
Over the past few years, the events industry has seen a rise in the prevalence of virtual events and webinars. In the association space, meeting online means that association members can still connect and share valuable resources and knowledge even when geographically separated. The success of virtual events in facilitating communication, engaging attendees, and fostering connection has solidified their use.
Webinars allow your members to reach each other no matter where they are. Additionally, your association can seek out speakers from around the world, helping members make connections with and learn from people they may not otherwise have the opportunity to meet. In addition to providing a space for live connection, you can also record your webinars and upload the videos to your website or association management system to create a comprehensive collection of professional resources.
Your organization can take advantage of these benefits by following the necessary steps to prepare for the webinar, develop engaging content, and promote the event to your members. In this guide, we’ll walk through three strategies you can use to plan and execute a webinar your members won’t want to miss.
Taking the time to plan and prepare for your webinar is key to ensuring it runs smoothly and your members have a positive experience. But, it can be difficult to know where to start and how to navigate the basics of planning a webinar. Here are a few tips you can use to complete some of these first steps:
Once you create a detailed agenda for the event, organize at least one practice session for everyone who will speak during the webinar. Speakers will have a chance to try out their presentations without any members present, giving them an opportunity to make adjustments ahead of time. Plus, a practice run can help your association iron out any technical issues and other errors ahead of time and create smooth transitions between speakers and topics.
A unique challenge associated with virtual events is keeping attendees engaged for the entire webinar to prevent members from dropping from the call early. To engage attendees during virtual webinars, give them the space to add their input and get involved during the webinar. A few ideas to try might include:
In addition to these strategies that keep viewers engaged for the entire webinar, consider pushing the most anticipated, exciting part of the virtual event to the very end. In this case, your keynote speaker or the opportunity to ask an industry celebrity a question should be the last thing on the docket.
Ensuring your webinar is engaging and runs smoothly is essential to providing your members with an enriching, positive experience. To spread the word about your next event to more current and prospective members and to learn what you can improve for future events, make sure to leverage your association’s social media accounts.
Social media is an accessible, affordable, yet highly effective means of promoting conferences, events, and webinars. Announce the event ahead of time on all of your social media pages—generally, you should announce events at least one month in advance to ensure members can fit them into their schedules. As the event draws closer, post additional graphics to remind members to attend along with any other online marketing strategies your association uses.
Once the event wraps up, you can continue to use social media to your advantage. Encourage attendees to post about the event and engage with those posts through your association’s accounts. You can also post impactful clips from the keynote speech or resources from the event to show those who didn’t attend what they’re missing and encourage them to join future events.
Webinars are an effective tool your association can use to create additional value for its members, especially those who aren’t able to gather in person. With the right virtual event platform and association management tools, you can create a seamless, enriching experience and resource that members can reference again and again.
Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.
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