Just last month, the marketing head of a utilities company told us over a relaxed business lunch how she so deeply wished she had some superpowers - like being present at more than one place at the same tme. She wasn’t an exception by any standards, because almost every other person you run into wants some kind of superpower - the power to work faster, the power to learn things swiftly, the power to be more efficient … the list is endless.
While there was no magical meteorite or radioactive spider in sight, we realized that we had something that came pretty close: virtual event platforms.
There are some uncanny similarities between online event platforms and superheroes. The range of features that these advanced platforms bring to your events can easily match some of the superpowers of those women and men in their flowing capes. Here are the 5 similarities you can’t miss!
1. Teleportation AKA zero latency streaming
Teleportation is the power to move from one place to another, magically. More importantly, it doesn’t matter what you are moving, so with teleportation, the efforts to move a pin are no different from moving a 16-wheel truck.
In the context of virtual and hybrid event platforms, teleportation holds a key application. It is about teleporting information and data. All the audio and visual data that presenters and attendees share are ‘teleported’ to any corner of the world with minimal relay lags. For instance, Zuddl has zero latency streaming, which means your real-time streaming and back-and-forth communication is truly real-time.
Like Blink, the Marvel superheroine, who can teleport herself and others at will, your ability to what you can achieve with the superpower is only limited by your imagination.
It’s also about bringing your presenters and attendees on the same platform, even though they may be a couple thousand miles from each other in reality. That unmatched immersive experience makes everyone feel they are fully a part of the event.
2. Shapeshifting AKA customization
Bruce Lee once famously said, “Be water, my friend… Be formless, shapeless, like water. You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle…” Which is what an event platform is - it takes the form of what you want it to be.
You can use the platform to host a company offsite with the same ease (and platform) as you can host a career fair. You can conduct a virtual conference, an all-hands meet, a trade show, a product demo, and so on with the same platform. All it takes is a little bit of creativity.
3. Size changing AKA scalability
Lots of marketing and promotional activities have a great ROI, but the moment the size of your target audience grows, the costs go through the roof. Alternatively, some other channels become prohibitively expensive when you want to scale down. Wouldn’t it be just great to have something that’d be both extremely affordable and effective, whether you go from 10 to 1,000 or the other way round?
The DC comics created Bumblebee - a superhero that could grow tiny at will and accomplish a mission. A sophisticated virtual event platform can do the same, only it’s real and easily accessible.
Imagine you have a meeting with your distributed team of nineteen people spread across nine countries and three continents. A platform like Zuddl would be just fine for this purpose. Or imagine you’re planning an annual conference, where you expect an in-person attendance of 100 and a virtual attendance of another 500. No problem, virtual event platforms like Zuddl can help you scale up or down with equal ease.
The amazing scalability of modern day virtual platforms makes them just the right fit for events of all sizes. In hybrid events, where you aren’t sure of the number of virtual attendees, it’s really comforting to know that your event platform has your back. That last minute tweet by a celebrity marketer might suddenly shoot up your signups, but you don’t have to worry because you know the platform will deliver the same extraordinary experience no matter how big your audience grows.
4. Invisibility AKA working perfectly behind the scenes
Remember how Spiderman appears from nowhere, quickly goes about saving the day, and then swings away afterwards? All done in a blink of an eye. That’s what your platform for virtual events does today. Just think about how the platform can make the virtual attendees and presenters feel they are in the same room, at the same place. That’s possible because although the platform is the medium, it connects people from different locations so seamlessly you don’t notice its presence.
The real strength of a technology is how much it can get done behind the scenes, out of sight, without getting in the way. If you need to go back to the platform admin with requests for every feature, it’s just not efficient.
Powerful platforms deliver, yet stay invisible. A sophisticated platform for virtual events is one that is so user-friendly and intuitive that it appears like it is a native platform.
5. Immortality AKA on-demand events
Superman is indestructible. And this is one his most enduring charms.
The platform for events offers immortality in the sense that once you’ve conducted an event, their recordings are available forever. There doesn’t have to be any mandatory expiry date.
So it’s quite simple. You have organized an event that was hugely successful. And you want more prospects, more suppliers, more partners and more team members to benefit from it. So what do you do ? After the event has ended, you transform it into an on-demand webinar, for instance. If someone wants to watch that event and its presentations, all they need to do is to simply sign up. And the recording will be available for a long, long time.
This is a brilliant way of getting more juice out of every event you organize, every dollar you spend. This immortality also helps your brand build a leadership position, because visitors to your website will notice that you’ve shared numerous on-demand videos and are letting people benefit from it.
To sum up …The platform holds the key
‘Any sufficiently advanced technology is indistinguishable from magic.’ Arthur C Clarke’s observation may not have been made in the context of virtual event platforms, yet it fits in pretty well. The amazing capabilities of the modern, sophisticated event platforms easily match the superpowers of our fantasy heroes.
To be sure, your virtual event is only as good as the functionalities the event your chosen platform offers. Which means that the outcome is pretty much decided the moment you choose the platform - a great platform virtually ensures that the event is going to be a huge success.
As the trusted virtual event platform for enterprises, Zuddl uses industry-leading technology in order to ensure your events offer seamless experiences to attendees. To understand if Zuddl is a good fit for your next event, drop us a line. We’d love to show you around!
Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.