While a virtual career fair brings top talent to your doorstep and initiates the first candidate-employer interaction, there are thousands of other employers vying to do the same. 

So, how do you make yourself stand out? 

Here are 5 ways employers can stand out in virtual career fairs and attract the best candidates.  

 1. Create a virtual expo booth: 

Typically, there are two types of virtual career fair avenues: 

• One is a simple webpage with a chat window where attendees can interact with recruiters at a chosen time. 
• The other is a virtual platform where you can build an elaborate design that mimics an in-person career fair with exhibition halls, expo booths, and a resource center.  

Obviously, choosing a more robust design with extensive features and an immersive booth design is a great way to build your employer brand and bring about excitement among your attendees.   

 Talk about a sure-shot first step in drawing candidates in! 

2. Perfect your employer brand ‍

Nowadays, job seekers want to know whether their job is going to be impactful. Much like how employers evaluate a potential candidate’s background and experience, candidates heavily focus on evaluating an employer’s brand before applying for a job.  

Therefore, a key tactic to make yourself stand out in virtual career fairs is to outline how every talent can add value to your organization.  

Being crisp and clear about your long-term business goals and mission is surely a good thing. This gives attendees an idea of what would be expected of them and how they would be able to contribute to the company’s mission.  

3. Conduct a session for your sponsors

Socializing and networking are something job seekers look forward to when they attend your virtual event. An effective way to boost attendee engagement is to consider conducting a live streaming sponsor session that allows them to present to your audience in real time.

Your sponsor could choose career and company-focused topics, providing insight into what it's like working for a company like yours. Also, they can answer any queries that people may have about the benefits, work culture, and other best practices for their first interview.  

4. Make your virtual booth interactive ‍

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Gamification is one of the best ways to stand out in a virtual career fair and make your mark. Passive activities such as watching a video (yawn) are simply not as effective as incorporating interactive elements such as virtual games.

Set up virtual trade show games, with the likely opportunity for attendees to win a prize. This would keep people immersed plus buy more time for your booth reps to interact with potential candidates and build rapport.   

5. Employ immersive design options ‍

A virtual job fair is much more than running a plain old webinar. Setting up an immersive 3D virtual booth can go a long way in standing out to candidates. It creates a memorable experience for them as it is inherently more immersive in nature.

Think about it, 3D booths are something that virtual job seekers hardly ever see from other employers, and this allows you to really cash in on impact and recall.

Of course, the possibilities are endless when you have a good virtual event hosting platform that will help make all the right features pop out with intuitive and engaging virtual experiences. 

Career fair coming up? Hit it out of the park by running it on Zuddl - talk to us.

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Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.