Fantastic B2B marketing conferences and where to find them in 2023

A lady sits with a calendar filled up with virtual events behind her

2023. This new year brings B2B marketers the opportunity to be better and do better than last year.  This means that over the next 365 days, you can:

  • catch up on everything you avoided learning in 2022
  • sharpen your skills
  • learn from the smartest people in the industry

There are a variety of ways to do this based on your learning style - you can read articles or LinkedIn threads online, listen to a podcast or attend some of the best B2B marketing events throughout the year. The perks? Based on the format of the event, it’s highly probable that you won’t have to travel, you can eschew awkward small talk, no one can tell if you’re wearing PJs whilst attending, and you’ll come away with insights and skills that create a competitive advantage in the modern digital climate.

While there are plenty of events in 2023 you could attend, we’ve whittled the list down to those we think are worth your time and attention.

<p><a href="#jan-b2b" >January 2023 events</a></p>

<p><a href="#feb-b2b" >February 2023 events</a></p>

<p><a href="#march-b2b" >March 2023 events</a></p>

<p><a href="#april-b2b" >April 2023 events</a></p>

<p><a href="#may-b2b" >May 2023 events</a></p>

<p><a href="#june-b2b" >June 2023 events</a></p>

<p><a href="#july-b2b" >July 2023 events</a></p>

<p><a href="#aug-b2b" >August 2023 events</a></p>

<p><a href="#sep-b2b" >September 2023 events</a></p>

<p><a href="#oct-b2b" >October 2023 events</a></p>

<p><a href="#nov-b2b" >November 2023 events</a></p>

<p><a href="#dec-b2b" >December 2023 events</a></p>

<span id="jan-b2b"><h2>JANUARY</h2></span>

Lead Generation World

When: Jan 8-10

Event type: In-person - San Diego

Why attend: The first recommendation in our event calendar is Lead Generation World. This event brings together practitioners and experts in the field to help advertisers and lead buyers successfully navigate the lead generation ecosystem.

Attendees can expect to receive highly targeted and insightful content alongside exclusive networking opportunities with companies that can support their efforts.

<span id="feb-b2b"><h2>FEBRUARY</h2></span>

Global Virtual Martech Summit: Conceptualising the Future of MarTech

When: February 27 - March 1

Event type: In-person - Scottsdale, Arizona

Why attend: The three day event features 80+ sessions and 20+ case studies around ABM, content strategy, demand generation, sales enablement and more, giving marketers practical hands-on insight into a variety of use-cases, and encouragement on what can be achieved.

This year, attendees can learn from inspirational marketing leaders such as:

  • Arthur Castillo, Head of Dark Social & Evangelism at Chili Piper
  • Carl Ferreira, Director of Sales at Refine Labs
  • Dan Cafiero Senior Program Manager, ABM and Paid Media at Seagate
  • Justin Keller VP Revenue Marketing at Drift

All signs point to a highly educational and value-driven experience, that should be one of the top among the events in 2023 you’d want to attend.

<span id="march-b2b"><h2>MARCH</h2></span>

Social Media Marketing World

When: March 13-15

Event type: In-person - San Diego, CA

Why attend: As its name suggests, this event is targeted towards digital marketers and social media professionals looking to discover the best insider secrets and the latest trends, and to learn strategies and tools that will help grow their business. Here’s a glimpse of some of the sessions that will be held, and the speakers leading the discussions:

  • Organic social marketing: How to Use LinkedIn Content to Achieve Meaningful Business Growth - Instructor: Daniel Kading
  • Paid social marketing: The Short-Form Video Sales Letter: How to Sell More With Instagram and Facebook Ads - Instructor: Allie Bloyd
  • Content marketing: Mastering YouTube Audience Development: Tips From the Pros - Instructor: Derral Eves
  • Social strategy: How to Use AI Tools to Greatly Improve Your Marketing - Instructor: Paul Roetzer

It’s an event where content marketers will find tactical, no-fluff information that you're not going to learn anywhere else in the world.

Adobe Summit

When: March 21-23, 2023

Event type: Hybrid - Las Vegas and virtual

Why attend: Adobe’s conference made it onto our events to attend in 2022 article, and our events in 2023 list would be incomplete without it. The 2-day conference empowers attendees to discover the latest trends with more than 200 sessions and hands-on labs across 11 tracks, from juggernaut speakers across industries. 

There’s something for all stripes of B2B marketers this year, from content marketers to commerce practitioners:

Attendees will have the ​​chance to connect directly with peers and leaders from the world’s top brands. 2023’s speakers have yet to be announced, but previous speakers include:

  • Shantanu Narayen, chairman and CEO of Adobe
  • Rosalind Brewer, CEO of Walgreens Boots Alliance, Inc.
  • John Donahoe, President and CEO of NIKE
  • Deborah Wahl, Global CMO at General Motors

Bonus: Adobe also hosts a pre-conference two days before the Summit kicks off, during which you can learn more about Adobe Experience Cloud solutions.

We love the tracks’ focus and exciting speakers - it really doesn’t get better than that.

CMO Summit

When: March 23

Event type: In-person - San Francisco, CA

Why attend: The Summit by Pavilion aims to help marketers learn the newest strategies and best practices they need to know in order to drive revenue through marketing efforts. 

Attendees can expect:

  • Expert-led educational sessions, covering topics like using benchmarking data to build your budget, calculating ROI on marketing efforts, aligning sales and marketing
  • Hands-on workshops to help you understand your approach to brand building
  • Opportunities to network with CMOs and VPs of Marketing and Demand Generation from around the world

By attending, you’ll get a front-row seat to learn from leaders who have succeeded in driving results for their teams. We love that it’s no-nonsense, and straight-to-the-point. This one’s a hidden gem.

<span id="april-b2b"><h2>APRIL</h2></span>

The Gathering Marketing Summit

When: April 26-29

Event type: Hybrid - In-person at Banff, Canada, and there’s a Gathering Global Online Pass available to let attendees experience content on-demand from home

Why attend: Whilst there are many reasons to attend this Summit (not least its name, location or intriguingly designed event page), at number one would be how it is billed: a safe space for business and marketing professionals to unite for inspiration, application and celebration.

Attendees are in for 3 days of 20+ workshops, keynotes and intimate Q&As from 50+ thought leaders and 12 award-winning brands.

<span id="may-b2b"><h2>MAY</h2></span>

Strategic Marketing 2023 - Reuters Events

When: May 8–9

Event type: San Diego, USA

Why attend: The conference aims to be a global platform to inspire and empower marketing leaders to map the digital DNA of your consumer, foster brand loyalty and community, and unlock innovation.

And who better to learn from than this roster of A-listers from the industry!

  • Shannon Watkins, CMO, Jordan Brand at Nike 
  • Kellyn Smith Kenny, Chief Marketing & Growth Officer at AT&T 
  • Adrian Fung, Global CMO at eBay
  • Sophie Bambuck, CMO of The North Face 
  • Chris Brandt, CMO of Chipotle 
  • David Skena, Global Chief Brand Officer of Krispy Kreme 
  • Michelle Ganslem, VP, Global Insights and Analytics of McDonald’s

The event focuses on 4 key themes: Strategic Leadership and Growth, Brand Loyalty, Community, and Purpose, Engaging Content and Innovative Storytelling and Data Connectivity & Creativity. Each theme features insightful sessions that guarantee attendees leave with valuable insights. Here’s an example:

With delivering value at the heart of all activities and sessions at the event, Strategic Marketing 2023 doesn’t fail to impress. Definitely one of the top B2B marketing events in 2023 you won’t want to miss.

Gartner Marketing Symposium/Xpo 2023: Marketing’s New Directive: Reprioritize, Rethink, Realign

When: May 22 – 24

Event type: In-person - Denver, CO

Why attend: The Gartner Marketing Symposium is a gathering for marketing leaders to advance their thinking as strategic leaders and learn cutting-edge marketing practices to drive efficient growth. The 2023 agenda is filled with tracks for CMOs and marketing executives, customer experience and loyalty leaders, marketing operations and analytics leaders, as well as digital marketing leaders.

Here’s a glimpse of what to expect:

Sessions will be led by the world’s leading marketing experts. 

While this year’s line-up is still being finalized, if it’s anything like 2022’s roster (Julie Sweet, Chair and CEO, Accenture, General David H. Petraeus, Director, CIA (2011-2012), Nicole Malachowski, First Woman Thunderbird Pilot, and Mike Krzyzewski, Head Men's Basketball Coach, Duke University (1980 – 2022), attendees are in for a very exclusive experience.

Customer Marketing Summit

When: May 24 - 25

Event type: Las Vegas

Why attend: Whether you’re a beginner or the leader of your team, you’ll leave with the insight you need to elevate your role through a three-pronged approach:

  • Learn via interactive sessions that support you with the tactics, methods and strategies you need to know
  • Discover tech solutions that can amplify your efforts and effectiveness
  • Join a community to form genuine connections and create valuable relationships.

We love this holistic approach, especially since as an attendee, you’ll be rubbing shoulders with professionals from the world’s largest companies and most exciting startups such as Slack, Square, Adobe, Cisco, Ebay, Hubspot, Stripe, Amazon, Google, Deliveroo, Meta and Salesforce.

Sign us up!

<span id="june-b2b"><h2>JUNE</h2></span>

B2B Summit North America - Forrester

When: June 5-7

Event type: Hybrid: In-person at Austin,TX,  and Virtual

Why attend: Forrester’s B2B Summit empowers professionals with the information and insight they need to make bolder, smarter decisions in a turbulent 2023 landscape. The event is laser-focused on giving marketing professionals actionable insights that they can put to use immediately to improve the bottom-line.

To this end, the event has more than 100 role-based sessions aligned to the priorities of B2B marketing and sales executives and leaders in ABM, sales enablement, product marketing, digital demand, channel marketing etc. There will be marketing opportunities to help professionals find the right solution provider for marketing needs. And there are also networking opportunities to help professionals connect with peers facing similar challenges.

It’s everything you need to know about marketing in 2023 in one go.

SaaStr Europa 2023

When: June 6-7

Event type: In-person - London, England

Why attend: SaaStr is the event to attend for anyone who works in SaaS, and is attended by 10,000+ SaaS executives, founders, and VCs. Over two days, attendees can take part in:

  • 100+ workshops and sessions
  • 1,000 brain dates and mentorship sessions
  • Meet-A-VC 1:1 meetings

This one’s a definite ‘yes’ when you’re trying to decide which events in 2023 you should attend.

<span id="july-b2b"><h2>JULY</h2></span>

Hero Conference

When: July 18 & 19

Event type: In-person - London

Why attend: The aptly named ‘Hero Conference’ brings attendees into the same room with visionaries in the industry to learn from their victories and mistakes. 

There will be deep-dives into developments in the world of digital marketing, from SEM to PPC, led by industry juggernauts. Previous event edition speakers have included:

  • John Chen, Sr. Product Manager of online-to-offline solutions at Google
  • Tor Thomson, EMEA Regional Director of Bing Ads
  • Michael Akkerman, Head of Marketing Partners at Pinterest
  • Bryan Sise, Product Marketing Team Lead at Twitter
  • Puja Ramani, Head of Marketing at Quora

With 4 concurrent tracks available, which means you can always find a hyper-relevant session + important product and service announcements from the biggest brands in the industry + the opportunity to network with professionals to learn what works in other industries, there’s no doubt that this event is a key resource for staying in front of the latest trends in digital marketing.

<span id="aug-b2b"><h2>AUGUST</h2></span>

MozCon

When: August 7-9

Event type: In-person - Seattle, WA

Why attend: MozCon bills itself as ‘Not Your Typical Marketing Conference’ and one look at their three-day event agenda will convince you to sign right up. Each day is filled with a great mix of activities - non-stuffy networking sessions, breaks for meals, and expert sessions delivered by the best and brightest in SEO, search marketing, mobile, conversion optimization, local search, and more. Here’s a quick glance:

<span id="sep-b2b"><h2>SEPTEMBER</h2></span>

SaaStr Annual 2023

When: September 6-8

Event type: In-person - SF Bay Area

Why attend: SaaStr, as everyone one in the B2B marketing world knows, is the world's largest SaaS community event on the planet, bringing together cloud and SaaS professionals from around the globe to learn from the top founders, VCs and execs in SaaS. From the CEOs of Slack and Zoom, to the founders of Datadog and Atlassian, to break-out leaders from Calendly to Flexport, everyone who's anyone comes to SaaStr.

In 2022, the event drew 10,101 attendees across 3+ days. 12,750 mentorship connections were made. 1,931 Braindates and mentorship sessions were hosted. There were 324 VCs in and 457 Founders in the Meet-a-VC Program. Plus, everyone let loose at a party hosted by DJ Duke Dumont!

2023 looks to take things up a notch with more speakers, workshops, Braindates and more. Here's what to expect this year:

INBOUND 2023

When: September 5-8

Event type: In-person - Boston, MA

Why attend: Forbes called Hubspot’s annual event ‘Inbound’, “A must-attend event for agency owners and marketing professionals”, so who are we to argue. The event is one of the world's largest marketing conferences, with 26,000 +  attendees from 110 countries taking part. 

The three day event always has tracks for Marketing, Sales, Customer Success, HubSpot Academy, and RevOps, with each featuring workshops by industry experts, fun activities, and opportunities to network. And the event always pulls in the biggest names in the world. Past speakers have included:

  • Barack Obama, 44th president of the United States
  • Viola Davis, Academy Award, Primetime Emmy Award, and two Tony Award winner
  • Dr. Jane Goodall, primatologist and anthropologist
  • TJ Adeshola, Head of Content Partnerships at Twitter

With speakers like these and session topics that cater to all types of B2B marketers, the conference is truly a value-driven source of knowledge and inspiration. 

Dreamforce

When: September 12–14

Event type: In-person - San Francisco

Why attend: Salesforce's massive event pulls in tens of thousands of attendees every year to a temporary “national forest” in San Francisco. And it's no surprise why. Dreamforce always features a speaker lineup of heavy-hitters and A-listers. Just look at 2022's roster:

Furthermore, with 1000+ sessions to choose from, there's no doubt you will be able to learn from some of the brightest minds and biggest thought leaders in your industry. According to a survey conducted by Salesforce, 87% of Dreamforce attendees learned something that helped to accelerate company growth, while 86% solved an organizational challenge with learnings from the event. You can't argue with those results!

Early-bird tickets are already available for 2023. Stay tuned for speaker and session announcements!

Traffic & Conversion Summit 2023

When: Sept 27-29

Event type: Hybrid: In-person in San Diego, and Virtual

Why attend: ‘Everything has changed AGAIN’ states T&C’s event website (entertainingly), and therefore the event brings together the world’s smartest marketers (flattery always works) to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. 

Attendees can expect  a deep dive into evergreen pain points and channels, such as

  • New traffic channels
  • New selling models
  • Conversion breakthroughs

It’s the perfect opportunity for marketers to have the content, customer-centric conversations they need to be at the forefront of the ever-evolving world of marketing.

<span id="oct-b2b"><h2>OCTOBER</h2></span>

2023 ANA Masters of Marketing Conference

When: October 24 – 27

Event type: Hybrid: In-person at Florida, and Virtual 

Why attend: The conference showcases the creative thinking and inspirational strategies that the world’s top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Previous editions have featured C-suite leaders from United Airlines, Verizon, Ford, American Express, AB InBev, P&G,  Shell, PepsiCo, and more. 

<span id="nov-b2b"><h2>NOVEMBER</h2></span>

Product Marketing Summit

When: TBA

Event type: In-person - Chicago

Why attend: PMM peers can come together for 2 days of networking, knowledge-sharing, keynotes, roundtables, and more. As an attendee, you will learn to 

  • Supercharge your go-to-market strategy
  • Nail your product-market fit, understanding key personas and utilizing segmentation
  • Measure PMMs impact and proving value across your org amongst other topics.

PMM professionals can expect to learn from leaders in the industry (previous editions have featured Tim Carr, Head of Oracle Advertising Product Marketing at Oracle,  Natasha Janic,  Senior Product Marketing Manager and Loyalty Management at Salesforce Josh Bean Senior Director, Product Marketing at Zendesk, and Divya Mehra Director of Product Marketing Expedia Group). 

<span id="dec-b2b"><h2>DECEMBER</h2></span>

Stay tuned as organizers announce dates for events such as the 2023 ANA B2B Marketing Conference, and Digital Summit regional conferences.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

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