We’ve already written about the many events in 2023 that marketers would be interested to attend, but of the many, Pavilion’s  in-person CMO Summit is one to highlight. 

What is Pavilion?

Pavilion is a community-powered learning platform for high-growth professionals such as CEOs, GTM leaders and their teams. The company is known for its learning suite of solutions such as the structured training in Pavilion University, private, moderated peer groups and in-person events, which all aim to help current and future leaders unlock and achieve their professional potential.

When is their CMO Summit?

March 23, 2023

Where is it?

San Francisco, CA

And why should you attend it?

You’ll get a front-row seat to learn from leaders who have succeeded in driving results for their teams. We love that it’s no-nonsense, and straight-to-the-point. This one’s a hidden gem.

Let’s dive into what you can expect from the event.

🎯🔑Expert-led sessions with leaders from Hubspot and Gong

When you attend the Summit, you’ll be in the same room from some of the most knowledgeable minds in the industry, learning strategies and getting advice from bigwigs at top Saas companies like RedHat, Postal, Demandbase, and 6sense. These expert-led educational sessions cover topics like using benchmarking data to build your budget, calculating ROI on marketing efforts, and aligning sales and marketing.

You’ll learn from Kipp Bodnar, CMO at Hubspot, about what he’s learned as part of the team that has grown HubSpot to an $800M company? And from 6sense CMO, Latane Conant about how she (and therefore you) is thinking about budget and CFO alignment, pipeline creation trends and how to adjust in a tough economic climate.

Plus, you’ll hear directly from these leaders too:

• Udi Ledergor, Chief Evangelist, Gong
• Kyle Coleman, SVP Marketing, Clari
• Will Allred Co-Founder, Lavender
• Stephanie Robotham Value Accelerator Operating Advisor,
  Goldman Sachs Asset Management

Who’d want to miss out on this? Not us, that’s for sure.

🔍📈Deep-dive panels and roundtables

The CMO Summit’s panels enable you to get different perspectives from industry experts about a topic - it’s essentially access to complimentary consulting, and it’s a huge value. The learnings are further augmented by moderated roundtable discussions with peers.

Here are a couple of panels that we’re looking forward to:

• How data is fueling results in modern marketing organizations
  In the era of big data, the CMOs that have the biggest impact will be those who embrace the power of analytics. This panel will explore how marketers are using data to get ahead.

• Positioning to WIN in an Era of SaaS Rationalization
  At a time when buyers are cutting their SaaS spend, this panel will dig deeper into how leading SaaS marketers are using positioning to stand out and drive pipeline.

🤝 Opportunities to network with CMOs + VPs from top brands

At the CMO Summit, you’ll have plenty of chances to connect and network with marketing and demand generation leaders from around the world; there are breaks scheduled during the day as well as a networking happy hour you can look forward to. Additionally, there’s a VIP and All Access Attendee Dinner at the end of the day that you could be invited to attend.

The takeaway

With the industry continuing to evolve at a rapid pace, practitioners must keep pace for their businesses to stay relevant. At Pavilion’s CMO Summit, you’ll be able to learn how to win today’s race whilst running tomorrow’s through insights and advice you can’t get anywhere else.