Books and podcasts that every B2B event marketer should check out

Books and podcast for b2b marketers | Zuddl

As a B2B marketer, staying up-to-date with the latest strategies and best practices is essential to your success. Now, a classic way to do this is by reading renowned books that have helped many a B2B marketer (scroll down to see our top picks!)

But since books may not be everybody’s go-to medium to learn these days, we’ve also curated some super-insightful podcasts that you can listen to no matter where you are! 

So without further ado, let’s get right to it.

 The B2B bookworm’s definitive wishlist:

For our list of must-read books for every B2B marketer, we’ve put together a good mix of thought leadership, actionable takeaways and a generous serving of inspiration. So if you’ve kept your reading habit alive in this digital age, firstly, we salute you! 

Set the mood, put on your reading light and zone out from the rest of the world with any of these valuable reads:

  1. "Predictable Revenue" by Aaron Ross: This book provides a step-by-step guide to building a predictable and scalable B2B sales process. It covers topics such as developing a targeted prospect list, creating a sales script, and using outbound sales to drive revenue.
  1. "The Marketing Performance Blueprint" by Paul Roetzer: The great thing about this book is that it readily offers a framework for improving marketing performance and driving results. It covers topics such as setting marketing goals, measuring success, and creating a culture of continuous improvement.
  1. "The Challenger Sale" by Matthew Dixon and Brent Adamson: This book focuses on the importance of challenging the status quo and teaching customers something new in the B2B sales process. It offers strategies for creating value and differentiating yourself from the competition.
  1. "The New Rules of Marketing and PR" by David Meerman Scott: Talk about a true classic in the field of B2B marketing and PR! This book covers the fundamental shift that has occurred in how businesses market and communicate with their audience. Scott provides practical advice on how to use the internet and social media to reach and engage with customers in a more authentic and effective way.
  1. Unleash Possible: A Marketing Playbook that Drives B2B Sales” by Samantha Stone: In this read, Samantha doesn’t just tell you what you need to do in order to facilitate high-growth marketing in a complex selling environment, but also tells you how you can do it. If partnering with sales to get the right results is on top of your priority list (and it should be), this is an important read!


Plug into these podcasts

As of December 2022, podcasts had approximately 424 million listeners worldwide! And it’s no surprise - in this world where convenience is highly regarded, podcasts have the unique ability to permeate into all kinds of daily activity - you can consume podcast content when you’re travelling, on your morning jog, during your drive to work or even when you’re in bed!

Here are the shows that made it to our list:

  1. "The B2B Marketing Show": Tune in to this show to listen to a wide range of B2B marketing topics, including content marketing, lead generation, and sales enablement.
  2. "B2B Growth Show": This podcast is a gem if you’re looking for interviews with B2B marketing experts, entrepreneurs, and business leaders who share their insights on how to grow a B2B business. The hosts cover a wide range of topics, including content marketing, lead generation, sales, and customer acquisition.
  3. "The B2B Revenue Executive Experience": Geared towards B2B sales and marketing professionals, this show features interviews with executives who share their experiences and insights on how to drive revenue growth. The show covers topics such as lead generation, sales enablement, customer experience, and more.
  4. "The B2B Mix Show": This podcast is designed for B2B marketers and features interviews with industry experts and thought leaders who share their insights on the latest trends and best practices in B2B marketing. The hosts cover a wide range of topics, including content marketing, lead generation, social media, and more.
  5. Backstage with Zuddl: Last but not the least, we have our own podcast on B2B events that we totally recommend. Since events are going to be a core part of driving revenue in 2023, we highly recommend you tune into our show to get on-ground insights from marketing leaders in the event industry. To start with, check out our super-popular episode with special guest Emily Kramer, co-founder of MKT1.

So there you have it, folks! Whether you prefer to learn through reading or listening, these books and podcasts offer valuable insights and strategies for B2B marketers looking to stay ahead of the game!

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

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