Post-event surveys are essential for event organizers to gather feedback and improve future events. However, getting attendees to respond to surveys can be a challenge.
In this blog, we'll share five top tips to help you increase your post virtual event survey response rates. We'll also explore what constitutes a good response rate, the differences between virtual and live event survey response rates, the benefits of a high response rate, and how to use survey feedback to improve your event.
5 Top Tips to Increase Your Virtual Event Survey Response Rates:
- Make it Easy to Participate: Keep the survey short and simple, use clear and concise language, and provide multiple options to complete the survey (e.g., email, social media, or in-app survey).
- Offer Incentives: Offering discounts, free access to future events, or prize drawings can motivate attendees to respond to the survey.
- Timing Matters: Send the survey out as soon as possible after the event while it's still fresh in attendees' minds. Also, send reminders at strategic times to encourage attendees to complete the survey.
- Personalize the Survey: Use attendees' names and personalize the survey based on their experience at the event. This makes the survey more engaging and shows that you value their input.
- Follow-up: Thank attendees for participating in the survey and share the results with them. This can increase attendee satisfaction and encourage participation in future events.
What is a Good Response Rate for Your Events?
A good response rate for post-event surveys is typically between 20% and 30%. However, response rates can vary depending on the event type, attendee demographics, and survey distribution method. Remember that response rates tend to be lower for events with a longer duration, and events with a more diverse attendee base.
Virtual vs Live Event Survey Response Rates:
Virtual event survey response rates are generally higher than live event survey response rates. This may be due to the convenience of completing and accessing surveys online at any time. However, virtual events may also have a higher attendee dropout rate, so sending the survey out as soon as possible after the event is important.
Benefits of a High Response Rate:
A high response rate can provide valuable feedback that can be used to improve future events. It also shows attendees that their opinions matter and increases attendee satisfaction. Additionally, a high response rate can help you identify trends and patterns in attendee feedback, which can help you make more informed decisions about your events.
What Factors Affect Survey Response Rate?
Several factors can affect survey response rates, including the survey length, question-wording, distribution method, and incentives offered. For example, surveys that are shorter or have complex questions are more likely to be abandoned. In addition, the distribution method can affect response rates, with surveys sent via email or social media often having higher response rates than surveys distributed via in-app notifications or on-site kiosks.
How to Use Your Survey Feedback to Improve Your Event:
Use the feedback gathered from the survey to identify areas for improvement and make changes to future events. Share the survey results with stakeholders and attendees and highlight the improvements made based on their feedback. Consider conducting a follow-up survey to see if the changes made have positively impacted attendee satisfaction and engagement.
In conclusion, increasing the response rate of your post-event surveys can help you gain valuable insights into the success of your virtual or live events. By implementing the tips mentioned in this blog, such as creating engaging survey questions, offering incentives, and following up with participants, you can improve your survey response rate and gather more accurate feedback.
Remember, a high response rate is not the only indicator of survey success. You should also consider the quality of the responses and the actionable insights you can derive from them.
By analyzing your survey feedback, you can identify areas for improvement and make data-driven decisions to enhance your future events.
Whether incorporating attendee suggestions into your event planning or addressing any identified issues, the insights gained from your survey can help you create more engaging and successful events in the future.
So, pay attention to the power of post-event surveys. With a little effort and attention to detail, you can increase your response rate and gather valuable feedback to help you take your events to the next level.