4 reasons Spotlight 2023 is a must-attend event

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B2B marketers, assemble!

On 9th February, we’re hosting Spotlight 2023: The Future of B2B Marketing Events, Zuddl’s Quarterly Product Launch! Join us for the most advanced conference for B2B events and marketing. And it’s free. 

Need more reasons to help convince your manager to give you time off to attend?

Keep reading.

1. Stay ahead of the B2B event marketing curve

What will B2B marketing events look like for the rest of the year? At Zuddl, we already know. 

Join us for what we call ‘the future in present tense’ session led by Bharath Varma, Zuddl’s CEO & co-founder and Vedha Sayyaparaju, CTO of Zuddl, that is packed with key insights and practical tips about what you can expect this year - and before any of your contemporaries do. 

There will be no fluff. 

Like you, we’re not interested in highly theoretical sessions or trivial and simplistic advice that have zero actionable components. This is not event marketing 101. 

Instead you can expect extremely granular and tactical insights to challenges, which will inspire you to try things that worked (and avoid things that didn’t).

Having hosted hundreds of events over the past two years for clients all around the world including Google, Microsoft, Highspot, StackCommerce, NAMIC, HBA and others, we are uniquely positioned to know the secrets behind high-performance events that deliver real business value.

2. Get a sneak peek at Zuddl’s new unified platform features + roadmap

B2B marketers are working harder than necessary.

Our survey revealed that over 50% of B2B marketers stated that they use at least 4-5 tools across the lifecycle of an event. That’s 4 tools too many. Using different tools is a logistical headache - you already know this. It creates workflow challenges and data silos (not to mention the downloading and uploading you have to do for every tool at every event).

Additionally, there's dependence on external teams for implementation or assistance when something glitches. Not to mention the costs that build up for each tool. All in all, it’s too much time, stress and effort spent. 

Which is why using a unified platform can be a gamechanger for your events. At Spotlight, you’ll learn how a unified platform’s key capabilities and technologies (eg. an  inbuilt video production tool, better tracking for sales-marketing collaboration) drives better results across your event programs, resulting in sustainable revenue.


Expect exciting updates about  new product capabilities, Zuddl Studio (our powerful yet simple web-based video production and streaming platform) and feature announcements too!

3. Learn the tech and tactics that will kick your webinar into high gear 

Even if you’ve been able to navigate the challenges of the past few years, we’ve worked with enough B2B marketers to know that there's likely at least one webinar conversion rate that you’ve either struggled with or always wanted to improve upon. And we’ve built solutions to optimize all of them.

Whether it’s registration-to-attendee, or attendee-to-demo, we’ve zeroed in on really practical ways to improve the webinar experience for both organizers and attendees, that result in overall improved outcomes from the event. We don’t want to give away too much, but here’s just one example of insights you can expect to learn: triggering automatic calendar blocks after someone registers improved turnout for one of our customers by an incredible 20%. 

During Spotlight, you’ll get to see and learn how our new suite of features helps you increase performance, convert more customers and enable better sales and marketing collaboration (yes, you read that last one right). These sessions provide a look at what’s possible — and how other B2B businesses are benefiting from Zuddl-powered experiences.

4.Build and expand your network

We want you to get the most value from your time at Spotlight. So apart from the sessions, you’ll also be able to meet and mingle with peers and practitioners from the B2B events marketing space.

You will engage with industry experts, marketing professionals, business leaders as well as Zuddl users and product experts. Get answers to pressing questions, swap stories of success and failure, and make professional connections, new partnerships and possible business opportunities.

The next step

Register now!

Join us for 2 hours of focused, tactical sessions.

Leave a better B2B marketing professional.

Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.

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