Necessity is the mother of invention.
Over the past two years, event organizers have had to quickly adapt to the changing times, and embrace two years' worth of digital transformation in about two months. This has meant figuring out how to use broadcasting software, and streaming platforms like GMeet, Zoom, Skype and more to host conferences, summits, sales kickoffs and more literally overnight.
This had led to many great boundary-pushing virtual experiences being held, such as Tomorrowland Around the World which had eight stages for performances by artists, chat rooms, games, and interactive meetings, and was attended by more than one million people. Another example is Salesforce Live: Australia and New Zealand that had keynotes, interviews with industry leaders and partner product launches, which was held for over more than a month.
As a result, organizers are now fully aware and appreciative of the benefits that only virtual platforms can afford such as increased reach, improved engagement and better analytics.
But that is not to say that it's been all smooth sailing. In many cases, organizers find themselves compromising on event vision or messing up on event execution because of the platform they are using.
Here are the top 5 grievances that if solved would make life so much better for organizers.
1. Not being able to prefigure sessions
When you create a live session at your virtual or hybrid event, you pull together speakers and content, make choices, react to changes, and generate a professional livestream in real time.
The classical way to achieve this is to familiarize your speakers with the platform, create transition videos, prepare content to share during the session etc, and then pull it all together on the day of the event, praying that nothing goes wrong.
But today’s event organizers need a better option than relying on crossed fingers.
2. Getting it done yesterday
So much to do, so little time. With each event - regardless of size - consisting of 100 and more moving parts, event organizers are always pushed to the maxim, especially since B2B companies typically spend only 5-8 weeks planning events.
Organizing virtual events can add to this stress because organizers - besides confirming the line-up of speakers, overseeing registration and email follow ups, and promoting the event on social media - have to set up the entire virtual venue on their virtual event platform of choice. For organizers unfamiliar with this type of technology, it can take weeks to set up their event - time that they just don’t have.
An ideal solution? A platform that enables virtual events to be set up in minutes instead of days or months, so organizers can concentrate on finessing rather than implementation.
3. Customizing your event without coding
Coding is ubiquitous; it is used everywhere, from the website you are on right now to the app you use to order your groceries every week, and is central to many essential services and online solutions offered today. This is why many event platforms too require some knowledge of coding - to make the virtual venue look a certain way for instance, or to create online forms for attendees to fill during the event.
However, coding is not as ubiquitous as literacy - as yet. Many people just do not know how to code - as yet. So to make coding a requirement of building and customizing a virtual event is just another source of frustration for event organizers.
In a perfect world, a platform would not require event organizers to become amateur coders in a span of a month in order to create a virtual event exactly the way they envision it.
4. Making the event look professional and high-quality when you have a small budget
All event organizers want their hybrid and virtual events to have professional production quality but unfortunately often end up with PowerPoint visuals.
This is because it usually takes a team of studio professionals or requires the hiring of expensive tools to produce an experience that is polished, cohesive, and sleek - think branded backgrounds and sharp graphics, different stage layouts to present speakers - similar to TV news segments.
So if event organizers were ever granted three wishes by a genie, we’re sure one of them would be spent wishing intro reality a way to create a high-quality professional livestream without having to break the bank ie. a solution that democratizes production like a pro, just like how Canva made beautiful design accessible to everyone.
5. Dealing with a 30 second lag
It is a truth grossly unacknowledged that lags or delays are part-and-parcel of most streaming platforms used to host virtual and hybrid events. 30 second delays between speakers and attendees is simply considered the norm - when they really shouldn’t be. These delays mean that your virtual attendees will only be able to consume and react to content later than in-person attendees…
… which can make them feel like second-class citizens, and which contributes to a negative event experience.
One of the most critical needs for an event organizer is a zero-latency live streaming platform that seamlessly connects remote and in-person audiences in real-time.
So what’s the solution?
Event professionals like you will be pleased to hear that there’s no need to rely on prayer, wishes, crossed fingers or anything of the like anymore.
Zuddl’s new solution ‘The Zuddl Studio’ is here to address all your virtual and hybrid event woes and fulfill all your event needs. From ZERO LAG to NO CODING REQUIRED, it’s guaranteed to be your new favourite go-to for virtual and hybrid meetings, conferences, sales kickoffs etc.
The best part? It’s fully compatible with all manner of streaming platforms, from Microsoft Teams to Zoom and Hopin to Hubilo.
Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.