2025 Event Marketing Salary & Career Trends Report
The Ultimate Compensation Report for Event Marketers
We built this report so event marketers know exactly where they stand—by role and career stage—and can benchmark offers and raises with confidence.
The report consists of two parts: Market Salary Benchmarks (latest base-pay percentiles from major portals + Zuddl’s 2025 industry survey) and Compensation & Career Trends.
Event Marketing Median Pay Benchmarks
Median base pay numbers for roles across five career stages, built using Glassdoor, ZipRecruiter, Salary.com, Indeed, Payscale, and Zuddl’s 2025 industry survey of thousands of event marketers.
Event Marketing Compensation Trends
Findings from Zuddl’s 2025 event marketing compensation survey. Covers pay structure (base, bonus & equity), benefits prevalence, satisfaction index, job-switch intent & raise outlook, work setup, and talent mix.
Event Marketing Compensation Trends from Zuddl’s 2025 Industry Survey
Exclusive findings from Zuddl’s 2025 survey of event marketers covering pay structure, perks, satisfaction, job-switch intent & raise outlook, work setup, and talent mix.
Use this section to gain a deep understanding of an event marketer’s compensation—and go beyond just base pay.
Base, Bonus & Equity
How event marketing compensation breaks down across base salary, bonuses, and equity. In our survey, base pay is the anchor (bonuses are modest and equity is common but not universal).
Highly Educated Workforce
Women-Dominated Field
identify as women
Lean Team Structure
Work Setup
People & Team Snapshot
A degree-heavy, women-led function working in lean formations. Our survey shows pay parity in base salaries by gender—the median base for women is about $114K, whereas it is about $115K for men.
Equity, Incentives & Stock Options
Limited Variable Pay
The Perks of Being an Event Marketer
Beyond table-stakes benefits (health/dental, retirement, etc.), modern perks (learning, wellness, work flexibility, etc.) are increasingly part of an event marketer’s pay package and help differentiate employers.
The Satisfaction Index
How event marketers feel about their compensation and career. While thoughtful benefits are appreciated, many event marketers feel their pay could be more competitive—echoing national surveys where pay is a top source of dissatisfaction.
Lean Team Structure
(4-5/5)
(3/5)
(1-2/5)
More Perks, Happier People
satisfaction score
satisfaction score
Job Switch Intent &
Raise Outlook
How many event marketers are likely to switch? See the top reasons driving the move. And the pay raise outlook for 2025? Cautious.
Equity, Incentives & Stock Options
Lean Team Structure
Strong Career Endorsement
Despite pay concerns, event marketers remain passionate about their field, and 71% would highly recommend it to their friends.
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