For B2B companies, the importance of running webinars is undeniable - In 2022, 57% of B2B event marketers voted for this event format as their preferred choice when it comes to generating leads. However, the same set of marketers also pointed out that attendees are quickly losing interest is traditional one-way monologue style webinars.
This isn’t surprising given that:
These two reasons are compelling enough for B2B marketers to reinvent their webinar strategy so they can offer digestible, tactical content that’s also unique. Not just this, they need to promote their webinars smartly so that the right audience discovers them.
To get you started, we’ll be talking to Aarthisri Srinivasan, Events Marketer at Sprinto HQ in a must-attend session where she spills the beans on how Spinto has figured out the B2B webinars game.