Components to hire & scale an effective marketing function
Product marketing, content marketing, brand, demand gen, performance marketing, marketing ops…
It's easy to get stuck in the weeds and jargon when building a marketing function. But what if we told you that creating an efficient marketing function only needs the right combination of a fuel and engine, curious?
The fuel is all the stuff that you say (out loud, in writing, or visually) to your audience — whether that be short-form copy on a website, a long-form blog post, an image in an ad, or an explainer video. The engine is all of the channels and processes you use to get the fuel out to your audience, plus the tools you use and the metrics you use to track your marketing and growth efforts.
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