Getting the most out of your event budget (and other negotiation tactics)
Join us to master the art of choosing your event format
Event marketers today are often stuck between a rock and a hard place…
On one hand, there's the need to execute a kickass event that resonates deeply with attendees, creates the right buzz, and drives pipeline…
On the other, there's the ever-present constraint of the budget, urging caution and restraint.
It's a delicate balance: achieving event marketing efficiency may sometimes inflate costs, while stringent budgeting could risk watering down the campaign's potency.
So, how do event marketers strike the right balance?
To answer this, we’ll be speaking to Kimberly Wong, Sr. Manager - Field Marketing, Global Events and Experiences, Paddle, on our next edition of Event Heroes. Join us as Kimberly shares tactics from her seasoned experience of running B2B events to help you optimize for success (and savings!)
Key Takeaways
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Speakers
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