You run multi-session events—be it virtual events, conferences, hybrid ones— in Salesforce you lump them under one “Parent Campaign.” Great for high-level ROI, but frustrating when you need session-level insight. Manually spinning up child campaigns, mapping attendees of the sessions,and stitching together engagement data takes hours (and still feels error-prone).

Enter “Sessions as Child Campaigns”—our new feature that automates child-campaign creation and data mapping for every session, so your Salesforce dashboards light up with real, session-level metrics without any manual work.

What’s New

• Auto-create child campaigns for sessions of your choice in your event.
  
  
• Native campaign-member mapping ties registrations, attendance, polls, and Q&A back to the right session.
  
  
• Real-time data push from Zuddl into Salesforce—no exports, no imports.
  
  

Why It Matters

1. Instant visibility: See which sessions drove the most engagement without hunting through spreadsheets.
   
   
2. Accurate attribution: Know exactly which topics, speakers, or timeslots resonated—so you can optimize future events.
   
   
3. Time back in your day: Eliminate the 2+ hours per event spent creating campaigns and reconciling data.
   
   
4. Aligned teams: Marketing, Sales, and RevOps all work from the same, session-level campaign structure.
   
   

Activate in Minutes

1. Log in to Zuddl and navigate to Integrations > Salesforce in an event.
   
   
2. Add Event Sessions as Child Campaigns.
   
   
3. Publish your next multi-session event—watch Salesforce fill in the details for you.
   
   

Ready for clearer, session-level insights?

Head over to Zuddl, enable child campaigns, and transform your Salesforce reporting—no spreadsheets, no manual imports, just data you can trust.