This month’s updates are about momentum—removing friction before registration and removing manual work after it. You’ll see it in two places: Public Pages in the Attendee App (so prospects can preview value before they sign up) and Webhooks (so Zuddl data flows into your tools in real time for faster follow-ups).

1. Public Pages for the Attendee App

Convert the curious into registrants faster.

Most people won’t register blind. They want to see the agenda, speakers, or sponsors to judge if it’s worth their time. With Public Pages, you can let them preview select app pages—like Schedule, Speakers, Sponsors, or a Custom page—without logging in. Anything that needs personalization remains gated.

What you can do

• Use real pages in campaigns: Promote a live Schedule/Speakers page (not a static image) across ads, email, or partner promos to boost campaign conversions
  
  
• Create a “peek → register” path: Give a clean preview, then drive to the registration flow in one step by eliminating friction
  
  
• Keep sensitive experiences private: Networking, DMs, and personalized content stay behind login by default. This helps guardrail privacy while still driving curiosity.
  
  

Use case (field + conference teams)

You’re promoting a flagship conference and a series of city roadshows.

• In paid + social, you deep-link to the public Schedule showing the strongest sessions.
  
  
• Your SDRs include the public Speakers page in outbound sequences to raise perceived value.
  
  
• Prospects scan the pages, click Register, and complete sign-up—no hoops before they’re convinced.
  
  

Why it matters

• Higher pre-reg conversion: A credible preview reduces second-guessing and drop-offs.
  
  
• Better campaign performance: Real app pages improve CTR and reply rates versus static screenshots.
  
  
• Faster decisions for busy buyers: They see substance (agenda, speakers, sponsors) in seconds—then commit.
  
  

2. Webhooks

Turn attendee activity into instant action across sales, ops and marketing.

Once someone registers, checks in, or engages, your team shouldn’t wait on CSVs. Webhooks push those signals from Zuddl to your tools (CRM, marketing automation, data warehouse, internal apps) in real time so ops and sales can move immediately.

What you can do

• Trigger follow-ups automatically: Fire a welcome email, create an SDR task, or add a lead to the right sequence the moment they register.
  
  
• Keep CRM and dashboards fresh: Stream registrations, check-ins, and engagement to CRM and your warehouse for clean attribution and reporting.
  
  
• Fill integration gaps: Connect regional CRMs, homegrown tools, or niche platforms that aren’t on our native list—no waiting on a custom connector.
  
  

Why it matters

• Faster speed-to-lead: Sales engages when interest is hottest.
  
  
• Less manual overhead: No spreadsheet gymnastics to keep systems in sync.
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• Cleaner attribution: Downstream tools stay aligned, so pipeline and revenue reporting are trustworthy.

Use Public Pages to pull more qualified people into your funnel by letting them preview real value. Pair that with Webhooks to activate those signals immediately in CRM, marketing automation, Slack, and any tools that aren’t natively integrated—so your team responds faster and your data stays clean.