The curtains have closed on your latest conference, but hold off on that celebratory drink just yet!
The post-conference phase is as critical as the event itself. It's time to roll up your sleeves and dive into the crucial steps that will amplify the impact of your event.
Let’s explore how you can turn your recent user conference into a springboard for future success.
1. On-demand content
Your event's extended life: First up, collaborate with your content and design teams to make recorded sessions available online. This is not just about providing value to attendees who want to revisit sessions or catch up on missed ones; it's about extending your event's reach. By making this content easily accessible and shareable, you turn your conference into a content flywheel, reaching even those who couldn't attend.
2. Data reconciliation and follow-up
Next, it's time for some data magic. Reconcile attendee data, session information, and reports. Share these insights with your sponsors and use them for targeted follow-ups. Remember, the data you've gathered is gold – use it wisely to nurture leads and provide your sales team with actionable insights. The goal here is to convert interest into concrete business opportunities.
3. Feedback collection and debrief
Now, let's talk feedback. It's not just about collecting opinions; it's about creating a feedback loop that aligns with your event's objectives. Use the insights to understand how well you met your goals and where to improve. Remember, feedback is not just a formality – it's a tool for transformation. Involve your attendees in the process; you'll get more honest, actionable insights.
Here's a framework you can follow:
When it comes to collecting feedback from attendees, involving them in building their experience can significantly impact the quality and honesty of the feedback received. By giving them a sense of ownership in the process, attendees are more likely to provide thoughtful and insightful feedback that can help improve the overall event experience.