Imagine you're tasked with organizing a high-profile industry event that could make or break your company's reputation. The pressure is on, and you know every detail—from registration to post-event follow-up—must be flawlessly executed. Enter event management software—the superhero of modern event planning. 

Event management software has become a cornerstone for B2B marketers looking to streamline their event planning processes. However, misconceptions about these powerful tools often lead to missed opportunities and suboptimal outcomes. 

In this post, we'll debunk five common myths surrounding event management software, backed by facts and real-world examples. So, buckle up as we dive into the world of event management software and uncover the truth behind the misconceptions.

Event Management Software is Only for Large Events

Contrary to popular belief, event management software isn't just reserved for massive conferences and exhibitions. Small and mid-sized businesses can benefit immensely from these tools. 

Example:

A boutique marketing agency hosts a series of intimate workshops for clients. By utilizing event management software, they efficiently manage RSVPs, send personalized invitations, and track attendee engagement. As a result, they enhance the attendee experience and streamline their internal event planning processes.

Event Management Software is Expensive

While some may perceive event management software as a costly investment, the reality is that there are solutions available to suit various budgets. Many software providers offer flexible pricing plans and scalable features to accommodate businesses of all sizes. According to Capterra, the average cost of event management software ranges from $50 to $500 monthly.

Event Management Software is Complicated to Use

Another common misconception is that event management software is overly complex and requires extensive training to use effectively. However, modern software platforms are designed with user-friendliness in mind, featuring intuitive interfaces and comprehensive support resources. For example, Zuddl is rated as the easiest-to-use event management software on many comparison websites.

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Zuddl is absolutely unparalleled in how it can turn event engagement into the real pipeline.

It would have taken a herculean manual lift to accomplish the things that Zuddl made possible for us through the platform. The way the Salesforce integration is intentionally orchestrated to let you push data into Salesforce and use that in conjunction with other customer and account data - there is nobody who is doing it remotely close to how Zuddl is doing it. There is no other tool that can provide the same opportunity and results.

Brad Brown

Senior Director of Marketing and Sales Ops, Zylo

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Event Management Software is Only for Registration and Ticketing

While event management software is instrumental in managing registrations and ticketing, its capabilities extend beyond these basic functions. From attendee engagement tools to analytics and reporting features, modern software platforms offer a comprehensive suite of functionalities to support every stage of the event lifecycle.

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“We said this year, we need to have a modern tool to make the functional components of the conference - scheduling, networking, a directory - extremely streamlined and automated", Asher says.

Partnership Leaders used Zuddl’s onsite event solutions to deliver a modern, streamlined in-person conference experience. 

Smooth registration and check-in were part of it, but were not the only thing. Apart from that, there was a conference app co-built by the attendees, where “Members were logging in, testing things out, making suggestions,” Asher says. “And they all raved about the fact that they felt included in the building of it.”

If that's not all, the event management suite also included The Lead Capture app, which generated higher ROI for conference sponsors. "[They] loved the app because it allowed them to get the info for all their team's leads at the same time,” Asher notes.

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Event Management Software is a One-Time Solution

One of the biggest misconceptions about event management software is that it's a one-time solution rather than an ongoing investment. Successful event planning requires continuous refinement and adaptation, making it essential to leverage event software that can grow and evolve alongside your business needs.

Example:

A marketing agency launches a series of successful events using event management software. However, they make the mistake of neglecting to update their software or explore new features over time like attendee mobile app or smooth two-way integrations with your current tech stack. As a result, they miss out on opportunities to enhance attendee engagement and optimize their event ROI.

Wrapping it up

Event management software is a powerful tool for B2B marketers, but misconceptions can hinder its full potential. By debunking common myths and embracing the capabilities of modern software platforms, businesses can streamline their event planning processes, enhance attendee experiences, and drive greater success. 

So, don't let misconceptions hold you back—leverage event management software to its fullest extent and unlock new possibilities for your events.

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