If you didn’t post about your event on social media, did it even happen?
It almost goes without saying that in our digital world built on attention and visibility, social media has become an indispensable, irreplaceable way for businesses to cut through the noise, and be seen, be heard, and be memorable.
This is especially true when it comes to virtual events, because consumer attention online is a scarce commodity.
Remember, your event is not only competing with the many other virtual events out there, but Netflix, Amazon, Twitch and Youtube as well.
So, how do you get people away from Netflix and to your event?
For your virtual event to stand out in this sea of online distractions, social media can be the ace up your sleeve.
As most event marketers already know, sharing UGC - all the activity, conversations, and reactions by attendees during your event - is one of the most powerful ways to grab attention and stoke FOMO. Retweeting and resharing their tweets and posts is a simple but effective way to showcase your speakers and content. This, in turn, will help drive attendance, hype, and engagement up.
That’s why we’re excited to announce our latest app integration: Taggbox Display!
Zuddl x Taggbox Display!
With Taggbox Display, you now can add social media walls to virtual events hosted on Zuddl.
The app collects content from 15+ social platforms into a stream of user-generated content in real-time, making it easier to amplify moments that matter from your virtual event.
How does this partnership help your virtual event?
1. Amplify your virtual event’s reach
Putting up a social wall at your virtual event is a simple way to encourage attendees to talk about your event in real-time, because it highlights their participation and makes them feel valued. And after all, it’s only natural for attendees to be motivated to post more, when they see their posts appearing immediately on the social wall.
And with every tweet, retweet, like, share, and comment from the social wall, you increase your event’s reach, making it more visible and stronger than your competitors - and thereby making it more likely that prospective attendees will want to join in.
2. Boost visibility for event sponsors
Zuddl already gives virtual event organizers plenty of creative ways to showcase event sponsors. For instance, organizers can put up sponsor logos in their virtual lobby, or put up a partner’s branding at a Stage that has been sponsored.
Additionally, organizers can enable sponsors to put up Booths in the Expo Zone. As each Expo Booth can be customized, a sponsor can make full use of image and video widgets to showcase their brand and products.
Now, with a social wall, boosting visibility for your sponsors becomes even easier. Sponsors can use the wall to post tweets or Instagram updates during the event so that their logos and social handles can be seen by everyone at the event.
Bonus: you can add these stats to your event sponsorship packet.
3. Build a sense of community and camaraderie
Using specific event hashtags that attendees can use when sharing their content to the social wall is a simple way to connect people at the event with each other, and to those who are not present but are following your updates online. By doing so, you also help to create a sense of collective buy-in.
Instead of your event attendees feeling like they’ve just spent time at your event, the social wall, displaying their updates, can help them feel like they’ve actively contributed to it; instead of merely attendees, they become valued collaborators with the brand.
How to integrate the Taggbox Display at your virtual event on Zuddl
Here’s what you need to do:
Step 1: Signup, or log into your Taggbox Display Account (14-days free trial available)
Step 2: After logging in, you’ll be taken to the Taggbox Display dashboard. Click on ‘Start Now’.
Step 3: You'll see a pop-up stating 'Choosing Your Source Network'.
Choose a source for your social wall from 15+ social media platform options.
For instance, let’s say you want to choose Instagram.
- Choose the tools provided: Hashtag, Handle, Stories, Mentions, Tags and Personal Account to collect content from Instagram
- Click on ‘Create Feed’. A preview for your social wall will appear on the Taggbox Display dashboard.
- Click on the Display icon at the bottom-left corner in the dashboard.
- Choose ‘Virtual Events’ from the options to generate the embed code.
Step 4: Login to your Zuddl account.
Step 5: Go to 'Zone Setup' and click on 'Lobby'.
Step 6: Choose 'Lobby Widgets' from the header menu. Now click on ‘'iFrame'.
Step 7: Name your widget, and past the copied social wall URL there.
Step 8: Click on 'Create Widget'
And that’s it! You’re done! Your social wall should appear populated by the content pulled from your platforms.
Happy and engaged attendees are the best advertisement for your virtual event so letting them post about their experience and submit authentic UGC via Zuddl x Taggbox Display can fill your event with participants, reinforce credibility and trust in your brand, and influence purchasing decisions too.
Talk to us about how we can help level up your next virtual event.
Zuddl is a unified platform for events and webinars that helps event marketers plan and execute events that drive growth. The platform has clients across the globe, such as the United Nations, Kellogg’s, Microsoft, HSBC, VMware, Google, StackCommerce and Cipla amongst others. In January 2022, Zuddl announced that it closed $13.35 mn in Series A funding.