In early 2024, we gathered insights from seasoned event marketers on making B2B events more inclusive and accessible. Here are their top strategies, packed with actionable steps that you can apply directly to enhance your next event.

Ensure comprehensive accessible communications

1. Create materials in multiple formats: Prioritize the production of digital content that is screen-reader friendly and physical materials in braille or large print.
2. Implement real-time translation and captioning: Utilize services that offer real-time captioning and language translation to cater to attendees with hearing impairments and non-native speakers.

Select fully accessible venues

1. Venue checklist: Always use a venue checklist that includes automatic doors, ramps, accessible toilets, and clear signage. Confirm these features during your site visits to ensure they meet or exceed ADA standards.

Utilize interactive technologies for engagement

1. Incorporate engagement tools: Leverage technologies like live Q&A tools, polling, and chatbots that are accessible to ensure all attendees can participate actively regardless of physical or sensory limitations.

Post-event accessibility

1. Distribute accessible post-event resources: Offer event recordings with captions and audio descriptions. Ensure all post-event communications are accessible and provide summaries in various formats.
2. Collect inclusive feedback: Use accessible surveys and feedback tools to gather insights on how to improve inclusivity and accessibility at future events.

Promote and communicate accessibility features

1. Clear information on accessibility features: Well before the event, inform potential attendees about the accessibility measures in place through your event’s website, emails, and social media. This transparency helps those with specific needs plan their participation.

Championing inclusivity and accessibility

By implementing these strategies, you show a genuine commitment to inclusivity, enhancing the overall experience and ensuring everyone feels valued and welcome. Start adopting these practices now to enrich your events, foster meaningful connections, and set a new standard of excellence within the industry.