You've most definitely heard the AI hype—a lot. It's been in the backdrop of every tech conversation for years. But here’s the real scoop: how is AI specifically shaking up your role in event marketing? It's time to move past the buzz and look at practical, powerful ways AI can make your work not just easier, but more impactful and innovative.

Let’s zoom in on 5 standout AI tools that every event marketer should consider integrating into their arsenal:

ChatGPT

What it is: An advanced AI-driven language model developed by OpenAI, capable of understanding and generating human-like text based on the input it receives.

Key features: Generates creative content, automates customer service through chatbots, assists in drafting emails, and provides real-time language translation.

Benefits for event marketers: ChatGPT can help personalize communication at scale, develop content strategies, and handle routine inquiries, allowing marketers to focus on more strategic tasks.

DALL-E

What it is: A cutting-edge AI program also from OpenAI, designed to create images from textual descriptions, offering a new way to generate creative and contextually relevant visuals.‍

Key features: Transforms text prompts into unique images, supports various art styles, and can edit parts of existing images or combine multiple images into one.

Benefits for event marketers: Ideal for creating customized event branding, promotional materials, and unique visuals for social media campaigns, enhancing the visual appeal of any event.

Beautiful.ai

What it is: An AI-powered presentation tool that automates the design process, making it easier to create professional-quality slide decks.

Key features: Provides a dynamic, design-driven interface where slides adapt as you add content; offers a range of templates tailored to different presentation needs.

Benefits for event marketers: Saves time on designing event presentations, pitch decks, and sponsorship proposals, ensuring that each slide looks clean and engaging with minimal effort

‍Lumen5

What it is: This tool leverages AI to help users transform text content into video format quickly and efficiently.

Key features: Automated storyboard creation, access to millions of stock photos and videos, and the ability to customize the branding of videos to align with your event’s theme.

Benefits for event marketers: Enables the quick creation of promotional videos, event recaps, and social media ads that are visually appealing and likely to engage audiences.

Canva Pro

What it is: A graphic design tool that simplifies the creation of complex visuals, allowing users to design almost anything from invitations to detailed infographics.

Key features: Thousands of customizable templates, a vast library of images and icons, and advanced features like background removal, animation, and team collaboration.

Benefits for event marketers: Streamlines the creation of event-specific branding materials, social media content, and promotional items. Canva Pro’s collaborative features also make it easy for teams to work together on designs, regardless of their graphic design expertise.

(Bonus tool) Parmonic

What it is: Parmonic is an AI-powered tool designed to repurpose video content into a variety of other media formats.

Key features: This tool automatically converts videos into editable scripts, generates blog posts, creates audiograms and quote cards, and more, all from your existing video content.

Benefits for event marketers: Parmonic's integration with Zuddl is ideal for marketers looking to extend the lifespan and reach of their event recordings. By breaking down videos into different content formats, event marketers can maximize their content’s visibility and engagement across various platforms without the need for additional recording or extensive editing.

With this being our new reality, it’s safe to say that AI can significantly enhance how we plan, promote, and execute events!