shift 2021

The power of fandom and advocacy

30 Mins
Hosted on Zuddl

No marketing technique is better than your customers advocating for your brand. Community builder and advocacy strategist, Christina Garnett, explains why fandom and advocacy play an important role in your business’s success in our digital-first world, and how you can create a powerful emotional connection between your brand and your fans.

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Christina Garnett
Senior Marketing Manager, Offline Community & Advocacy at Hubspot

Christina Garnett uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.