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Growth Streak
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Event Heroes

The secret to fast growing communities - Engagement and the role of events

March 16, 2023
10:30 AM PT

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

If you’ve been reading about how the future of B2B business is community, you’re reading the right stuff.

In today’s day and age, B2B professionals consider communities to be sacred spaces; trusted inner circles where they can learn and grow, keep up with current trends, and receive sincere feedback and solutions to real-world problems.

To learn more about the growth of communities and the role of events in their growth journey, we got an exclusive inside perspective from Asher Mathew, Co-founder & CEO of Partnership Leaders - a community for partnership professionals.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

Key Takeaways

How have communities evolved over the past 5 years?
How to foster healthy engagement in a B2B community?
How should one build the event mix for communities?
Are there specific success metrics for community events?

Speakers

Asher Mathew
Partnership Leaders, CEO and Co-Founder
Asher Mathew is a co-founder and the CEO of Partnership Leaders. He has worked in sales, marketing, customer success and business development / partnerships in venture and revenue (bootstrapped) businesses. His previous stops are Demandbase (via acquisition of Demandmatrix), LeanData (Raised Series C), Avalara (IPO) and Nodus Technologies (Acquired by EVO Payments).
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

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The secret to fast growing communities - Engagement and the role of events

Watch Now

If you’ve been reading about how the future of B2B business is community, you’re reading the right stuff.

In today’s day and age, B2B professionals consider communities to be sacred spaces; trusted inner circles where they can learn and grow, keep up with current trends, and receive sincere feedback and solutions to real-world problems.

To learn more about the growth of communities and the role of events in their growth journey, we got an exclusive inside perspective from Asher Mathew, Co-founder & CEO of Partnership Leaders - a community for partnership professionals.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water

Key Takeaways

How have communities evolved over the past 5 years?
How to foster healthy engagement in a B2B community?
How should one build the event mix for communities?
Are there specific success metrics for community events?
Speakers
Asher Mathew
Partnership Leaders, CEO and Co-Founder
Asher Mathew is a co-founder and the CEO of Partnership Leaders. He has worked in sales, marketing, customer success and business development / partnerships in venture and revenue (bootstrapped) businesses. His previous stops are Demandbase (via acquisition of Demandmatrix), LeanData (Raised Series C), Avalara (IPO) and Nodus Technologies (Acquired by EVO Payments).
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

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How to Turn Drab Events Into Dazzling Experiences

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Dave Dabbah shares his valuable insights on marketing in this virtual & hybrid era

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