In this Conference Couch episode, DB Productions’ founder Craig Warren joins our host, Stephanie Christensen, to share how effective AV and event production can create experiences attendees remember long after the event.
Here’s a quick summary of the episode:
Design for every seat
Plan the room in zones. Ensure clear views for everyone: raise screens, angle the stage, add side screens, and keep cameras or tall décor out of the way.
Fix what’s hidden and add simple pull-ins (roaming cameras, giveaways, balcony shout-outs) so every corner of the room gets attention.
Start big, then scale back to your budget
Brainstorm without limits, then shape the idea to the time and money you have.
Share your budget early (e.g., “We have $25K: What’s the best we can do with this?”) so partners can optimize rather than guess. Ask for practical and creative ways to save money (shipping, gear choices, etc.) and use the savings to hire an A-level crew.
Plan and rehearse like pros
Lock the plan early and rehearse thoroughly. Set content/graphics/cue deadlines, appoint a show caller, and run cue-to-cue with a back-row check. Add buffers and backups so last-minute tweaks don’t drain your crew.
BONUS: Craig also shared the latest AV and production tech to try, so you can use them to create surprise-and-delight moments for your attendees.
Watch the full episode for more practical ideas, budget tips, and partner workflows you can use at your next event.
