About

As events become a larger part of a company’s GTM strategy, the team has to expand. But it’s not just the people in the events team - there are an incredible number of functions both inside and outside of an events team that are critical for executing a successful event strategy. Join Nick Bennett, and a panel of event leaders as they discuss the evolution of the event team, roles and responsibilities and how to coordinate across the company.

Key Takeaways

What the critical roles are inside of an events team, and externally

How to ensure coordination across teams when putting on large events

How to leverage an event production agency