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Webinar 
On-Demand

The Future of B2B Event Marketing

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Venue To Be Announced
October 19, 2023
1 PM EST

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About

Virtual events boomed during the pandemic out of necessity, but in-person events are back in full force. Watch Nick Bennett, Ashley Mauras, and Jason Widup discuss how events will drive growth for B2B companies in 2024 and beyond.

Key Takeaways

How expectations and behaviors around events have changed
The changing nature of the event mix and the best fit based on the size of the company, target segments, persona/industry, goals, etc
Why in-person events remain irreplaceable for building relationships
How leading B2B companies are making event-led growth central to their marketing strategy
Predictions for the future of in-person events and how organizers can create must-attend experiences

As in-person events make a comeback, this discussion will provide actionable insights for marketers and event organizers seeking to drive business growth.

Speakers

Nick Bennett
CCO & Co-Founder, Tack
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Ashley Mauras
Director of Experience Marketing, Quantum Metric
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Jason Widup
Founder, Peak B2B
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Speakers

Nick Bennett
CCO & Co-Founder, Tack
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Ashley Mauras
Director of Experience Marketing, Quantum Metric
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Jason Widup
Founder, Peak B2B
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Key Highlights

Key Highlights

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