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Virtual events boomed during the pandemic out of necessity, but in-person events are back in full force. Watch Nick Bennett, Ashley Mauras, and Jason Widup discuss how events will drive growth for B2B companies in 2024 and beyond.
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The Future of B2B Event Marketing
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Venue To Be Announced
October 19, 2023
1 PM EST
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Key Takeaways
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How expectations and behaviors around events have changed
The changing nature of the event mix and the best fit based on the size of the company, target segments, persona/industry, goals, etc
Why in-person events remain irreplaceable for building relationships
How leading B2B companies are making event-led growth central to their marketing strategy
Predictions for the future of in-person events and how organizers can create must-attend experiences
As in-person events make a comeback, this discussion will provide actionable insights for marketers and event organizers seeking to drive business growth.
Speakers
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Key Highlights
Key Highlights
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New York
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Boston
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Boston
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