About
Virtual events boomed during the pandemic out of necessity, but in-person events are back in full force. Watch Nick Bennett, Ashley Mauras, and Jason Widup discuss how events will drive growth for B2B companies in 2024 and beyond.
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The Future of B2B Event Marketing
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About
Virtual events boomed during the pandemic out of necessity, but in-person events are back in full force. Watch Nick Bennett, Ashley Mauras, and Jason Widup discuss how events will drive growth for B2B companies in 2024 and beyond.
Key Takeaways
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How expectations and behaviors around events have changed
The changing nature of the event mix and the best fit based on the size of the company, target segments, persona/industry, goals, etc
Why in-person events remain irreplaceable for building relationships
How leading B2B companies are making event-led growth central to their marketing strategy
Predictions for the future of in-person events and how organizers can create must-attend experiences
As in-person events make a comeback, this discussion will provide actionable insights for marketers and event organizers seeking to drive business growth.
Speakers
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About
Virtual events boomed during the pandemic out of necessity, but in-person events are back in full force. Watch Nick Bennett, Ashley Mauras, and Jason Widup discuss how events will drive growth for B2B companies in 2024 and beyond.
Speakers
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Why Attend?
*Oura ring or Whoop band to keep track of your health during stressful events, Airpods Pro to tune out the world, and spa gift card to melt away the stress post-event.
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Speakers
Ashley Mauras is a seasoned experience marketing leader with eleven years of industry experience in both B2B and B2C settings. Ashley is currently serving as the Director of Experience Marketing at Quantum Metric where she oversees the NAM regional field program, conferences, customer and growth advisory boards, and their global user conference, Quantum LEAP.
Jason is an experienced and talented Marketing and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.
Key Highlights
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