Live Webinar
Growth Streak
Event Heroes

How to manage internal stakeholders around B2B events

June 7, 2023
10:30 AM PT

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

If it takes a village to raise a child, then it’s safe to say it takes an entire company to host a successful B2B event. This would include sales, operations, leadership and customer success, just to name a few.

But getting buy-in from internal stakeholders is, let’s just say it, not easy.  

Each stakeholder has a different influence and role within the company; each has wildly different goals and needs. And they can be either a headache or a major source of help in hitting your targets.

Your event success depends on how you engage, influence, and build your working relationships with them. Managing internal stakeholders successfully requires a high level of tact and savvy.

In this webinar, Ashley Maurus, Director of Experience Marketing at Quantum Metric talks about navigating how to work with internal stakeholders around events - the good, the bad, and the ugly. 

Prefer reading to watching? Click here for our blog post that unpacks the webinar's essential insights.

Key Takeaways

Why internal stakeholders matter to your event success
How to build buy-in for your vision and plan
Best practices for respectful stakeholder management and communication
Common internal stakeholder issues around events


Ashley Mauras
Director of Experience Marketing, Quantum Metric
Ashley Mauras is a seasoned experience marketing leader with eleven years of industry experience in both B2B and B2C settings. Ashley is currently serving as the Director of Experience Marketing at Quantum Metric where she oversees the NAM regional field program, conferences, customer and growth advisory boards, and their global user conference, Quantum LEAP.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights