If it takes a village to raise a child, then it’s safe to say it takes an entire company to host a successful B2B event. This would include sales, operations, leadership and customer success, just to name a few.
But getting buy-in from internal stakeholders is, let’s just say it, not easy.
Each stakeholder has a different influence and role within the company; each has wildly different goals and needs. And they can be either a headache or a major source of help in hitting your targets.
Your event success depends on how you engage, influence, and build your working relationships with them. Managing internal stakeholders successfully requires a high level of tact and savvy.
Join our webinar with Ashley Maurus, Director of Experience Marketing at Quantum Metric for an honest discussion on navigating how to work with internal stakeholders around events - the good, the bad, and the ugly.