Live Webinar
Growth Streak
Event Heroes

Events as a catalyst for B2B influencer marketing

August 31, 2023
10 AM PT

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

As users of social media, we’ve all heard of ‘influencer marketing’ - but our understanding is often limited to its relevance in the B2C context. In the B2B world however, influencer marketing isn't about celebrity endorsements or social media stars only. 

Instead, it's about engaging with thought leaders and industry experts who can lend credibility to your brand and help you reach your target audience. 

If leveraged tactfully, influencer marketing can be a potent tool in the B2B marketer's arsenal. To understand this better, we talked to Anton Shulke, Head of Influencer Marketing, Duda. Anton shared on-ground insights from his experience with driving B2B influencer marketing efforts through events.

Prefer reading to watching? Click here for our blog post that recaps the main points discussed in the webinar.

Key Takeaways

Influencer Marketing’s place in a B2B marketing context
Foundation of building an influencer marketing program for B2B companies
Measuring ROI from an influencer marketing program
How to choose the right influencers for your brand
Events and influencer marketing


Anton Shulke
Head of Influencer Marketing, Duda
Anton has cultivated loyal communities through hosting Webinars and Roundtables since 2015. During this time he’s been host to many of the industry’s big names including Rand Fishkin, Bill Slawski, Aleyda Solis, Barry Schwartz, Joe Pulizzi, Alan Bleiweiss, Larry Kim, Jason Barnard along with many more.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights