As users of social media, we’ve all heard of ‘influencer marketing’ - but our understanding is often limited to its relevance in the B2C context. In the B2B world however, influencer marketing isn't about celebrity endorsements or social media stars only.
Instead, it's about engaging with thought leaders and industry experts who can lend credibility to your brand and help you reach your target audience.
If leveraged tactfully, influencer marketing can be a potent tool in the B2B marketer's arsenal. To understand this better, we’ll be talking to Anton Shulke, Head of Influencer Marketing, Duda. Anton will share on-ground insights from his experience with driving B2B influencer marketing efforts through events.