The definitive guide to mapping your event strategy to the prospect lifecycle stage.
Events have evolved from a simple gathering of people to complex agenda driven multi-format programs now. Every B2B marketer is looking to optimize event spends with ROI. And it all begins with choosing the right format for your event. Should it be a virtual event or a webinar? Does your in-person event need to be hybrid?
There’s no easy answer as there’s no one-size-fits-all.
But in this conversation with Kelsey Taylor, Event marketer at Vanta, you’ll get the guidance you need to confidently choose the best event format(s) for your next event.