Live Webinar
On-Demand
Growth Streak
Webinar
Event Heroes

Mapping events to your marketing funnel

The definitive guide to mapping your event strategy to the prospect lifecycle stage.

January 12, 2023
10:30 AM PT

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

Events have evolved from a simple gathering of people to complex agenda driven multi-format programs now. Every B2B marketer is looking to optimize event spends with ROI. And it all begins with choosing the right format for your event. Should it be a virtual event or a webinar? Does your in-person event need to be hybrid?

There’s no easy answer as there’s no one-size-fits-all.

But in this conversation with Kelsey Taylor,  Event marketer at Vanta, you’ll get the guidance you need to confidently choose the best event format(s) for your next event. 

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

Key Takeaways

Aligning event formats with company goals
Key questions to ask when evaluating event formats
Building the right events mix.
Are there formats that are better suited to some event types than others?

Speakers

Kelsey Taylor
Event Marketer, Vanta
Kelsey has 10+ years of experience as a live and digital B2B marketing events and experiences expert. She has organized all manner of events, from annual user conferences to internal company occasions, and spearheaded event marketing for juggernauts like WIRED, Yext, Outreach, and now, Vanta.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

Explore More Webinars

Webinar

Building Revenue-Driven Events in 2025

Event Heroes

How to Turn Drab Events Into Dazzling Experiences

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Growth Streak

Dave Dabbah shares his valuable insights on marketing in this virtual & hybrid era

Growth Streak

How communities are driving businesses in the remote world

Growth Streak

The Fuel and engine: Components to hire & scale an effective marketing function

Webinar

Building Revenue-Driven Events in 2025

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Webinar

5 Budget Hacks To Save Big at Your Annual User Conference

Mapping events to your marketing funnel

The definitive guide to mapping your event strategy to the prospect lifecycle stage.

Watch Now

Events have evolved from a simple gathering of people to complex agenda driven multi-format programs now. Every B2B marketer is looking to optimize event spends with ROI. And it all begins with choosing the right format for your event. Should it be a virtual event or a webinar? Does your in-person event need to be hybrid?

There’s no easy answer as there’s no one-size-fits-all.

But in this conversation with Kelsey Taylor,  Event marketer at Vanta, you’ll get the guidance you need to confidently choose the best event format(s) for your next event. 

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water

Key Takeaways

Aligning event formats with company goals
Key questions to ask when evaluating event formats
Building the right events mix.
Are there formats that are better suited to some event types than others?
Speakers
Kelsey Taylor
Event Marketer, Vanta
Kelsey has 10+ years of experience as a live and digital B2B marketing events and experiences expert. She has organized all manner of events, from annual user conferences to internal company occasions, and spearheaded event marketing for juggernauts like WIRED, Yext, Outreach, and now, Vanta.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

Explore More Webinars

Event Heroes

How to Turn Drab Events Into Dazzling Experiences

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Event Heroes

Getting the most out of your event budget (and other negotiation tactics)

Growth Streak

Dave Dabbah shares his valuable insights on marketing in this virtual & hybrid era

Growth Streak

How communities are driving businesses in the remote world

Growth Streak

The Fuel and engine: Components to hire & scale an effective marketing function

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Webinar

5 Budget Hacks To Save Big at Your Annual User Conference

Webinar

Employee engagement in a hybrid workspace

Let us take care of your next event

Simplify your events with Zuddl.
Talk to an Expert