.png)
Learn how CreatorIQ’s Events Marketing Manager, Hannah Collins, designs human-centered events that scale without losing the moments that delight, engage, and inspire attendees.
Design for people first
Start with how you want your attendees to feel. Think: what type of an event would you love to attend?
Plan accessibility and inclusion from the first touchpoint: simple registration, clear wayfinding, and content that’s easy to consume.
Small touches, big lift
You don’t always need big budgets to leave a lasting mark.
Focus on small details that guide your event’s flow well (example: mirror decals with affirmations or a key stat), make seating feel intentional (example: use branded pillows), and turn required signage into a moment (example: cheeky directionals that double as photo ops).
Make the city part of the event experience
Bring in local cues so people feel the destination without even leaving the venue (example: a popular, local matcha vendor, recognizable landmark elements, and more).
First impressions set the tone
Your attendees might not remember every great thing about your event, but they will remember the bad ones.
First impressions, aka check-ins, should be fast, simple, and human. Train your staff to a high service standard so they solve problems on the spot (think: clear lanes at entry; staff walking someone to the restroom rather than just pointing; etc.).
Engineer meaningful connections
Design networking opportunities beyond generic happy hours. Use curated roundtables and smaller group spaces, and tell people in advance which brands will be at which tables.
Scale without losing intimacy
Make sure to choose layouts that preserve energy and create room for one-on-one conversations.
Design for flow—not just capacity—so energy stays high and organic conversations keep happening between sessions naturally.
Personalize with AI and keep it human
Use AI for suggested agendas, tailored communications, and smarter follow-ups. Let tech handle scale while your team keeps the voice personal.
Watch the full episode for more details. It’ll be worth your time.
