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Event Heroes

Mastering Trade Show Participation: Maximizing your ROI

March 6, 2024

Join us to master the art of choosing your event format

B2b marketers event- Spotlight

So, you spent money and secured sponsorship and booth space for the year’s hottest trade show. What next? Join us as we speak to Kera Wright, Founder, Planner Pal, and find out everything we need to be ready for the big day (of the event!).

Discover Strategies for Maximizing Impact at Industry Events

Key Takeaways

Kera's systematic preparation approach for trade shows, from booth design to team training.
Rips on booth design, interactive elements, and how to train booth managers to engage with attendees effectively.
How to select swag that aligns with your brand and appeals to your target audience.
How to measure success and use post-event engagement to nurture leads and build relationships.


Kera Wright
Founder, Planner Pal
Kera Wright is an event marketing professional who is passionate about connecting people with unique and impactful experiences. Whether she’s conceptualizing a cool event idea, building a client gifting campaign, or even planning her own birthday celebration (complete with its own website), she truly enjoys WOWing her audience with thoughtful details and creative flair. Kera recently founded Planner Pal, an on-demand event marketing service.
Vedha Sayyaparaju
Co-Founder & CTO, Zuddl
A coder since the age of 6, Vedha has been a part of the earliest teams at Facebook, Blend, Pinterest and has now ventured out to transform events with Zuddl.

Key Highlights