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Webinar
Event Heroes

At loggerheads no more - Optimize Event ROI with stronger sales-marketing collaboration

February 16, 2023
10:30 AM PT

Join us to master the art of choosing your event format

“Marketing leads are poor.”

“Sales follow up sucks.”

Chances are you have heard this exchange between sales and marketing teams atleast thousands times in your career. The truth is, both are right, and both are wrong. With events and webinars, sales teams do not get complete attendee engagement context for post event reach out, and marketing teams do not have complete visibility into sales outreach. 

In this episode of Event Heroes webinar with David Win, VP, Sales & Operations, StackCommerce, and Ketan Pandit, Head of Marketing, Zuddl, we try and figure out the best ways of driving sales-marketing collaboration for a win-win!

Key Takeaways

Why does the sales-marketing problem not go away!
Events from a sales leader’s perspective
The power of context (before outreach)
How can sales and marketing teams align for every event and scale the process

Speakers

David Win
VP, Sales & Operations, StackCommerce
David has an impressive retail and e-commerce background that includes supply chain optimization, inventory management and sales experience. He believes in taking data driven decisions and driving impact with authenticity, transparency, courage and curiosity as core values.
Ketan Pandit
Head of Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.