“Marketing leads are poor.”
“Sales follow up sucks.”
Chances are you have heard this exchange between sales and marketing teams atleast thousands times in your career. The truth is, both are right, and both are wrong. With events and webinars, sales teams do not get complete attendee engagement context for post event reach out, and marketing teams do not have complete visibility into sales outreach.
In this episode of Event Heroes webinar with David Win, VP, Sales & Operations, StackCommerce, and Ketan Pandit, Head of Marketing, Zuddl, we try and figure out the best ways of driving sales-marketing collaboration for a win-win!