In this panel discussion, event marketing pros from major companies such as Google, Amazon, Qualtrics, IBM, Airtable, and LogMeIn shared their best tips on running successful user conferences and industry events.
They covered everything from setting a strong foundation well before the event to ensuring the event remains impactful long after it’s over.
Pre-event planning and buy-in
Start with a clear vision and secure buy-in from key players. Prepare event briefs that outline goals, identify key stakeholders, and define what success should look like—long before anyone steps on stage.
Working with tight budgets
Budget cuts are inevitable. Separate the absolute “must-haves” from the “nice-to-haves.” Think of creative solutions—such as enhancing F&B offerings—to create standout experiences without breaking the bank.
Creating memorable experiences on-site
To really wow your attendees, think outside the box. From unique session formats to pop-up pickleball courts and morning workouts led by Olympic athletes—make the experience fun, interactive, and unforgettable.
Post-event optimization
When the event ends, the real work begins. Prepare follow-up content, dashboards, and strategies well before the event starts. Gathering data and feedback quickly afterward ensures you’re ready to improve for the next version and keep your attendees engaged long after they’ve left.
The panel concluded by emphasizing the importance of building a community, maintaining thorough documentation, and tailoring content to your audiences’ preferences.
Watch the complete session for more insights. It’ll be worth your time.
