98 badges and counting - our latest spoils from G2's Fall Grid® Report
From 65+ badges in summer, we're now 98 badges strong on G2! Here are the highlights from our wins in the G2 Grid® Report for Fall 2023.
Get fresh ideas, actionable insights and expert guidance for your B2B events and webinars.
From 65+ badges in summer, we're now 98 badges strong on G2! Here are the highlights from our wins in the G2 Grid® Report for Fall 2023.
There's no better teacher than experience. That's why we've compiled four invaluable takeaways from an event marketing veteran.
Want to master event budgeting? Let Kimberly Wong from Paddle guide you with 4 proven strategies
Virtual user conferences come with their own challenges, but with the right technology, event marketers can not only overcome them but also put up a truly masterful virtual experience. Here’s how.
How helpful is ChatGPT really in expanding the scope and impact of B2B event marketing? Does it live up to the hype? We put it to the test.
Learn 4 proven strategies that B2B event marketers can use to drive long-term ROI.
Zuddl has been named among the top 50 Marketing and Digital Advertising Products and the top 100 Fastest Growing Software Products on G2 at the Best Software Awards 2023
If you're a B2B marketer, here are the events you should be attending in 2023.
A user conference agenda needs to be a careful balance of activities that deliver value for customers and the company. These 8 tips will tell you how to get it exactly right.
The success of a webinar hinges on careful planning and execution. One essential step that often goes overlooked is the dry run. In this piece, learn how to conduct a dry run effectively.
You’ve probably noticed that webinars are more popular than ever.
They’ve skyrocketed from a once-a-quarter marketing activity to once-a-month.
And for good reason.
Today, everyone’s looking to better their work, their skills and knowledge.
But everyone’s also short on time and attention.
The solution? Webinars are unrivalled as quick, effective learning tools.
In a short 30-40 minute webinar session, your target audience can get snackible lessons, digestible takeaways, new skills, and walkthroughs. That window of time is also a perfect opportunity to show them just how much they need your product or service.
In fact, the best webinars can generate conversion rate averages of 19%.
And this is precisely why you just can’t afford to mess up.
Eminem said it best: “You only get one shot, do not miss your chance to blow, this opportunity comes once in a lifetime.”
Your best shot at not messing up: a dry run for your webinar.
Here's everything you need to know about conducting one.
In this blog post
A practice session ahead of your live webinar can expose cracks or gaps that are not noticeable during your planning process or on a Google Doc, such as malfunctioning audio settings on your speaker’s laptop or not having enough talking points for a 40-minute session. You can gauge timing, test audio and video equipment, refine slide transitions, and ensure smooth coordination with co-presenters.
It’s the difference between nudging registrants further down the customer journey, or losing them forever to competitors with better webinars.
At least 7 days prior to the go-live date.
This will give you enough space and time to make any required changes.
Any less and you might not have enough time to straighten out the kinks.
For instance, if you identify that your webinar ‘script’ - by which we mean the storyboard of talking points used by a speaker and moderator - is too short, you and the speaker can work on adding more meat to it. This could take a couple of days, especially if you are both in different timezones.
Let’s jump right in.
Ensure that your speakers are confident about using the webinar platform.
Use your storyboard to navigate through the different stages of the webinar as if it were live.
Run-through a couple of seed questions to help your speakers understand what that portion of the webinar is like. If during the live webinar your attendees are hesitant to ask questions of their own, ask your additional team member to ask the seed questions to get the ball rolling and encourage others to speak up.
After the dry run, talk through the issues that were flagged with the team so that everyone is on the same page about what needs to be done.
And that’s it! Keep in mind these steps when conducting your dry run to fine-tune it.
By allocating time for a thorough dry run, you can iron out technical issues, fine-tune your content and flow, and deliver an exciting and interesting experience for your target audience.
But keep in mind that no matter how carefully a webinar is planned and rehearsed, something may still go wrong with it. We’re all human. So if you do make a mistake or a little mishap occurs, acknowledge it and keep going. Your audience is just as human as you are. And if the webinar turns out to be a complete disaster, reassure your audience that you will email them an improved recording as a follow-up.
Events provide a great opportunity to connect with your community and spread the word about your organization. Learn savvy event marketing tips in this guide.
Whether you’re hosting a small webinar with clients or throwing a community-wide potluck, your goal as an event marketer is likely the same: to get the right people through the door.
But how do you know what catches your target audience’s attention, and how do you incorporate it into your marketing materials?
Understanding what resonates with your audience, meeting them where they are, and using innovative marketing channels are all key elements of an effective event marketing approach. This guide will help you glean new insights into your target audience’s motivations and leverage them to boost RSVPs. Let’s get started!
You’re likely already leveraging social media to promote your organization’s events, but you might be overlooking one of the most powerful assets social media has to offer: influencers. With thousands or even millions of people tuned into their accounts, influencers provide a valuable opportunity to boost your organization’s visibility and attract attendees to your upcoming event.
While influencers can be difficult to contact, much less book as a marketing partner, you can try these strategies to secure their support:
Influencers present a golden opportunity to market your event but remember that they should only represent one part of your larger social media marketing strategy. It’s also important to produce engaging, informative content that resonates with your audience. Structure your influencer marketing plan to align with your existing social media content plan to ensure a cohesive experience for your audience.
If a picture is worth a thousand words, imagine how valuable a video can be for your marketing strategy! With short-form video’s above-average ROI of 30%, your organization has a lot to gain from adding video content to your event marketing plan. Here are some simple ways that you can implement video content into your event marketing approach:
Not a cinematographer? No worries—you don’t have to be to get started. Ensure that you invest in a smart device that you can record on, a fast internet connection for live streams, and video editing software so your content looks professional.
AI chatbots, such as ChatGPT, are becoming more prevalent, and it’s easy to see why. With some practice, you can use ChatGPT to optimize your event marketing approach and content by:
The sky’s the limit with ChatGPT, and it’s getting more advanced every day. Take some time to explore its capabilities—you’re sure to get some use out of it for your marketing campaign.
Email is a tried-and-true organization marketing tool, but are you using it to its full potential? Your audience gets dozens (if not hundreds) of emails a day, so it’s your job to cut through the clutter and grab their attention.
The best way to do this is through personalization, which involves segmenting your audience based on shared characteristics, such as their engagement history, demographics, and geographic location, and developing different email streams that align with their preferences. For instance, when planning an event, you might reserve in-person invitations for supporters living within your general area and send virtual invites to those living outside of it. This attention to detail will help boost engagement.
To segment your email lists, automate your efforts with a powerful CRM and email campaign management software. Maintain data hygiene within these systems by continually updating relevant contact information. Doing so will help you stay up-to-date on your target audience’s interests.
Now that you have these tips in your back pocket, you might already be picturing your future marketing campaign. Before you begin, remember to set achievable goals that position you for success. Start with clear objectives and break them down into actionable steps to add nuance to your campaign. Don’t forget to keep your organization’s vision for the event as your primary focus and build your campaign around it. Before you know it, you’ll have RSVPs flooding your inbox!
Here's how Cloudsmith used Zuddl Webinars features to run their impactful webinar program.
With a primary focus on empowering their customers and fostering a strong community, Cloudsmith's webinars have become an integral part of their growth strategy.
Through their webinars, Cloudsmith brings together experts who share their knowledge on pertinent industry topics such as container optimization and software supply chain security, demonstrating the company’s commitment to staying at the forefront of industry advancements.
In this manner, Cloudsmith is able to serve as a trusted advisor as well as create opportunities for meaningful engagement that benefit both customers and the company’s sales efforts.
Cloudsmith uses Zuddl Studio’s ready-to-use collection of backgrounds, banners, and lower-thirds, and an easy-to-use interface to customize their branding.
This result? — A visually stunning and cohesive experience that reflects the brand’s professionalism, and contributes to a high average time spent at each webinar.
With UTM-tracking, they are able to identify which marketing channels drive more registrations than others in real-time and lean into those top-performing promotions immediately. Routing marketing campaigns directly to Zuddl’s webinar landing pages helps them improve results too.
Additionally, by customizing the registration form on their webinar landing page, Cloudsmith captures important attendee details. Using analytics, they identify which timezones the majority of attendees are from, and make an informed decision on the best time to hold live webinars so as to attract maximum turnout.
Customizable registration forms that capture company and job titles help identify how many attendees are potential customers. This crucial information, combined with Zuddl’s Salesforce integration, enables their sales team reach out post-webinar with better context.
Also, by streaming directly to social from Zuddl and downloading the recordings and posting them on Cloudsmith’s YouTube channel, the company has been able to consistently generate thousands of additional views after the webinar is over.
Zuddl shines bright this summer, earning its best recognition yet with a remarkable 65+ badges across 8 categories in the prestigious G2 Grid® Report.
Summer is heating up, and so is Zuddl in the latest Grid® Report by G2! With 65+ badges across 8 categories, this is our best recognition yet!
As always, let’s start with the highlights:
(Category - Virtual Event Platform, Asia Pacific Event Management Platforms)
Products featured in the Leader quadrant of the Grid® Report are highly rated by G2 users and boast significant satisfaction and market presence scores.
(Category - Event Management Platform)
This is awarded to the product ranked as the most user-friendly in the Usability Index as per ratings within its category.
(Category - Virtual Event Platform and Webinars)
This is based o G2s Implementation Index and reflects the product that has earned the highest Ease of Setup rating in its category
This is awarded to the product that has earned the highest Quality of Support rating in its category based on G2’s Relationship Index.
Because they are based on what actual users have to say
Rankings on G2 reports are based on data provided to us by real software buyers. These rewards are a result of positive reviews from verified users compared to similar products in these categories.
For inclusion in the report, a product must have received 10 or more reviews.
In the webinar category alone, Zuddl has been awarded 10 badges, including highlights such as:
We want to take this opportunity to thank our customers for the continued support!
Wondering if you should attend CCW's 25th edition in Vegas next week? This article can help you decide!
What happens in Vegas… is certainly worth your attention.
And it’s no exception with CCW (Customer Contact Week), Las Vegas. Every year, CCW provides a valuable platform for vendors, business leaders, and CX innovators to come together, fostering opportunities for connection, collaboration, and networking.
This year’s edition will be CCW’s 25th, and will kick off on 19th June at Caesars Forum and go on until 22nd June. Going by the agenda and speaker line-up, this year’s edition promises to be a cracker of an event for CX industry leaders!
But instead of just taking our word for it, you can read this article to see if CCW is worth your time. So without further ado… here’s what you can expect from CCW 2023:
Join over 3,000 world-class customer contact and CX leaders for a chance to explore a wide range of trends and opportunities in the customer experience landscape, right from keynote addresses and informative summits to hands-on workshops.
Leverage the opportunity to gain extensive knowledge about the digital revolution in the CX realm and groundbreaking technology that’s revolutionizing how organizations engage with their customers.
Take the Contact Center Leader Exam and walk away with a CMP certificate - Fun fact: Leaders who demonstrate excellence in CMP Certified competencies have a significantly higher likelihood of surpassing performance expectations.
The main stage headliners at CCW 2023 is quite the smorgasbord of talent from diverse walks of life.
Here’s a quick look at this illustrious list:
You can either choose to purchase a General Admission pass, All-Access pass or a 2-day vendor pass. More details are available in this link.
Also, come meet us?
Before the hustle and bustle of CCW takes over, come join us for an evening of good company and great conversation. No formalities, no agendas, just a chance to hang out, meet fellow event marketers, and enjoy some tasty food and drinks together.
June 18, 2023 | 6 PM - 8 PM PST
Brooklyn Bowl, Las Vegas
Optimize your event registration page and form with these four tips.
Picture this — you are the new head of your association’s event planning committee and there is one event left on the calendar: your annual conference. It’s the biggest event of the year, but you’re not certain if you can top last year’s turnout.
After all, there are a lot of aspects to manage, including recruiting speakers, finalizing the session schedule, and choosing a caterer. But there’s one aspect that trumps them all — registration. If your association members can’t find their way around your online registration page, you won’t be able to maximize attendance.
Fortunately, there are a few registration page tips you can store in your back pocket:
While creating and editing your registration page and form, consistently reference what your visitors want, need, and expect from your online presence. If you’re uncertain about specific technical or design elements, ask yourself if the element would improve your visitor’s overall experience. That said, let’s explore some registration page optimization tips!
Keep your end user in mind when creating your registration page. In other words, avoid burying your must-know information under organizational facts or unrelated content. Instead, make your event content easily accessible, so visitors can find what they need when they need it.
Here are a few must-have items to include:
Creating share links also increases your reach as potential attendees may not know about your event, but their friends or colleagues could nudge them to register. Therefore, add both a share link to your registration page and include a description and link to your registration page on social media platforms such as Facebook and LinkedIn.
Now that users know the gist of your event, double-check that they can perform the necessary steps to register. Make it easy on them by creating simple user pathways that seamlessly take them from A to B, or from your informational page to the registration form.
Follow these best practices to ensure that your interested website visitors become registered attendees:
Once you’ve thought through each of these design and informational components, double-check for consistency across your registration page and form. Match your page’s look and feel to the rest of your website and your registration form. That way, visitors don’t feel misled when signing up.
Did you know that 90% of users access the internet with their mobile devices? So, even if you’re creating your registration page on a desktop, you’ll need to optimize your registration form for mobile to prevent potential attendees from excessive scrolling, pinching and zooming, or even page abandonment.
Now that your visitors have made it to the registration form, keep them engaged with these mobile-friendly best practices:
In comparison to a desktop user’s average range of 13 to 24 inches, mobile screens are 4.7 to 6.7 inches. That said, keep track of how many touchpoints you’re asking your visitors to input, and minimize them where possible.
What’s the best way to ensure your form’s usability? By testing it and making needed adjustments. An accessible form is not only optimized for general user experience but also is inclusive of everyone. Here's a guide to making inclusive and accessible forms:
Recruit volunteers to test out your registration form and page and gather actionable feedback to make necessary changes. Attempt to recruit a large and diverse sample of participants to gather as much feedback as needed to be confident in your page’s accessibility and overall user experience.
By keeping your registration information brief and relevant, visitors can easily sign up for your event and eagerly await its arrival. Creating clear user pathways, optimizing for mobile, and testing for accessibility will ensure you solve problems before they arise while prioritizing your visitors’ user experience.
Internal collaboration isn't easy, but it's super important for event success. These 5 expert tips can help you collaborate better with your internal stakeholders!
No matter the size of your organization, the life stage you’re in or how much money your company is putting behind events, one common factor that must be dealt with is getting everybody internally on board with your vision and plan as an event marketer.
But as you already may know, this is no cake-walk.
Dealing with human beings in a business context comes with its challenges - no two individuals are alike, let alone two different functions within a company, making collaboration and ever-challenging endeavour - friction and resistance are sometimes just a part of the game.
So does this mean you just accept the fact that alignment is a bummer and run your event anyway?
Of course not. Without proper collaboration, succeeding in events is almost impossible.
In our recent edition of Event Heroes, we spoke to Ashley Maurus, Director of Experience Marketing at Quantum Metric. Ashley has been passionate about planning and organizing things since her childhood!
Currently, she is at the helm of all the marketing events that Quantum Metric runs in North America, and has a wealth of experience in collaborating with internal stakeholders.
In this article, we’ve shared 5 tips from our conversation with her that can help you run better events by getting that crucial internal buy-in.
When we asked Ashley why collaboration is difficult, she highlighted that it’s never easy to sync with different personalities, functions and goals, but trust and communication can go a long way.
"At the end of the day, buy-in is very much built on trust. " says Ashley. “When you're met in those times of resistance, maybe with somebody clashing with your idea, ask why - get to the root of where that resistance is coming from."
"Because so often, I think we finish that story in our mind for that person. It might be something completely different. [Getting to the root of resistance] is just a moment of connection to really bridge that gap."
Key takeaway: By actively listening and understanding your internal stakeholders, you can establish trust, laying the groundwork for a collaborative relationship.
According to Ashley, alignment of goals is the key driver of event success, and it must be done well before the actual event. "It's doing that upfront work - getting everyone aligned, making sure that everyone's in agreement on the goals, the ‘why we're doing this’, and the ‘who's the audience’.”
Highlighting the core aspect of alignment, Ashley states: “I think it's just understanding what the goal of each of those departments will be, and understanding what they're trying to accomplish and aligning that goal with yours.”
Key takeaway: When goals and objectives are aligned, collaboration becomes smoother, leading to more efficient and effective outcomes.
Ashley emphasizes the importance of leveraging existing relationships by pro-actively collaborating with your customer success team, an often overlooked internal stakeholder.
Highlighting their importance, Ashley says “In my opinion, they’re arguably the most crucial because they're responsible for getting your existing customers to your event, which means you know the people that are going to sell on your behalf - and that's where the real magic happens.”
“There's nobody that's going to be stronger at selling your product than your existing customer base so we always pepper in at least a few customer brands at our events - just to be an extension of our team and really that proof point sharing their real life experiences using the product in a way that we can't because they have that trust behind it.”
Key takeaway: Collaborating with the customer success team can help leverage existing customer relationships to drive sales and build trust at your event.
Another overlooked function, according to Ashley, is the partnership team and ecosystem which can really strengthen your brand when it comes to events. Of course, to successfully have them onboard with your plan, it’s important to understand what your partner brands’ needs are and why they would want to participate in your event.
“Your ecosystem, your partner network is so key in B2B Tech but especially in the startup world. It's going to strengthen your brand. Each brand really participating expands your audience reach.”
Key takeaway: Collaboration with your partner ecosystem can help you get multiple brands to participate in events, thereby expanding the audience reach and enhancing your event’s credibility.
Ashley points out that sometimes the internal marketing team is taken for granted, assuming they are already on board with your event marketing efforts, but that is not always the case. Without the support and cooperation of the internal marketing team, you could be left isolated and alone in your efforts.
“I mean I like to think everyone has events at the center of everything they do but that's not the case - you know there's other marketing activities out there. So I think just an acknowledgment of that sometimes with your internal marketing team or even if you have some sort of shout out system within your organization - just giving them those kudos every once in a while really goes a long way.”
Key takeaway: Recognizing the efforts of your internal marketing team and giving them the kudos they deserve can foster a positive and collaborative environment.
So you see, the right perspective can go a long way in helping you collaborate better with your internal stakeholders, and in turn, run successful B2B events.
A webinar abstract can make or break the success of an event. Here's how to write a good one.
Webinars: where marketers splurge on everything but the most important element - the abstract.
You know this is true.
In the rush to complete a laundry list of tasks involved in producing a webinar - landing page, speaker selection, social media promotion, email blasts, etc. - the abstract receives far less attention and care than its due. But this is a mistake that could be costing you.
A strong abstract can give your webinar the best chance of succeeding by attracting the right ICP and generating interest and curiosity, while a badly-written and poor-quality abstract will confuse or turn people off and reduce attendance.
So we should be aiming to write really, really persuasive abstracts, instead of settling for mediocre ones.
In today’s world of information overload, people are making snap decisions about what to pay attention to and what to ignore. So think about the abstract as a big billboard advertisement: if it’s done well, it will get your ICP’s attention.
To “sell” your webinar to prospective attendees, a powerful abstract must:
Easier said than done.
Writing this requires both creativity and strategic thinking. There’s a lot of information to pack in about the speaker and the topic, whilst playing on your ICP’s challenges, motivations and goals. But here’s a framework that can help:
We hope that if you take away anything from this piece, it’s an understanding of why your webinar abstract deserves as much time and care - or more - than the other activities in your webinar production laundry list.
Stick to this 3 step blueprint and you’ll be able to set the stage for a compelling and engaging webinar experience that drives positive results, such as increased attendance, participant engagement, and post-webinar actions.
From landing page widgets and video guides to social links for speakers and more, this post has you covered with the latest enhancements on Zuddl!
Presenting our May updates - with even more control and support for all your event needs.
Elevate your landing page with new widgets, get additional help with our brand-new video guides, make your speakers more reachable with social media links, and record your sessions with our improved interface.
We have two new custom widgets for your landing page: the Schedule widget that adds the event schedule to your page, and the Speaker widget that adds information about speakers.
You can find these inside the landing page editor, under Widgets.
Video tutorials have been added to certain sections of the organizer side setup, to give support and aid in different parts of the setup. These can be viewed from the page header, where you can click Watch tutorial to play the video.
When adding speakers to your event, you can now also add links to their social media accounts to help audiences better connect with them. You can add upto 4 links for each speaker when you add them to your event: Facebook, Twitter, LinkedIn, and a website.
Recordings are made easier with some new improvements. A new recording status indicator makes it prominently visible whether recordings are turned on or off, and you can view this before you start your session. We’ve also added a confirmation popup to ensure that recordings aren’t accidentally turned off.
Events are helpful for organizations seeking to increase visibility and conversions. Learn more about measuring the impact of your events in this guide.
Organizations invest time, effort, and money into hosting events for many purposes, including fundraising, networking, and marketing. At the event’s end, you’ll naturally want to determine if it was successful and if you met your goals. You can do this by establishing key metrics to evaluate your event.
To help you better understand the impact of your event, this guide will cover the following topics:
Keep in mind that your organization is unique—what another organization considers an impactful event may not be impactful for you. Consider these metrics through the lens of your organization’s size, audience, and outcomes from past events.
Let’s dive into the different types of metrics your organization can use to analyze your event’s impact.
For most organizations, financial metrics are the most obvious way to evaluate the impact of an event. Return on investment (ROI) is the most important finance-related metric, but you’ll need to know these metrics to calculate it:
To calculate your ROI, divide the revenue generated by leads from your event by the total amount of expenses. This tells you how efficiently you allocated your funds, and organizations should aim to have as high an ROI as possible.
These metrics can provide a clear-cut answer as to whether your event was a financial success. However, other metrics are needed to determine why your event had the impact that it did.
Aside from financial metrics, you can also look at attendance-related metrics to evaluate your event’s impact. These data points provide insight into your marketing, the makeup of your target audience, and your overall ability to cultivate a loyal and engaged audience. Record and reflect on event attendance metrics such as:
Aside from overall event attendance, also assess the attendee-related metrics for specific activities featured at your event. For example, if your organization works in the digital marketing vertical and hosted several informational panels, compare the number and demographics of attendees across panels to identify what types of content are most interesting to your target audience.
Alongside financial and attendance metrics, event engagement metrics provide unique insight into the impact of your event. Unlike the aforementioned metrics, however, event engagement is less of a quantitative measure and more qualitative, making it difficult to measure. To better quantify your event engagement, examine these metrics:
One of the best ways to evaluate how engaged attendees were with your event is to ask them for their opinion. At the event’s close, send an email thanking attendees for their participation, and include a survey that they can take to provide their feedback. Stress to them that this information will help you create a better event experience in the future.
Now that you know what metrics to examine, use the following tips to improve your event and drive conversions.
When planning your event, start by determining its purpose. Ask yourself what you hope to accomplish by gathering your attendees together and how that will benefit your organization in the long run. For example, if you’re an advocacy group, bringing attendees together can help you spread awareness about your cause. Or, if you’re a business promoting a new product, your event’s purpose might be to lead more people down the marketing funnel.
When setting your goal, keep in mind that it should be specific, measurable, and relevant to your organization’s overall objectives. Ensure that it’s attainable, and align all parts of your event with it, including event format and target audience.
To boost attendee turnout, you’ll need to market and promote your event well in advance. Build anticipation and give guests the time to clear their schedules and make preparations for attending by creating and sending promotional materials through these channels:
To reach the largest number of interested individuals, use multiple marketing channels. Choose channels that your target audience frequents. For example, if your organization has an active Instagram account with many followers, post an image inviting them to attend your next bikeathon.
Incorporating technology into your organization’s event can result in a more engaged audience and an improved guest experience. You can make attendees’ lives more convenient by allowing mobile check-in and sending them text reminders in the days leading up to your event. If your event is convention-style, consider creating a mobile app that attendees can download to easily track the schedule and activities they’re interested in.
Aside from making processes more convenient for attendees, you can also use technology to augment your activities. For example, if you’re hosting a Q&A session with industry professionals, have a screen displaying real-time social media engagement and encourage attendees to post questions that the professionals can answer. Additionally, use live streaming technology to organize hybrid and virtual events, increasing participation from individuals that may not be able to attend in person.
Maximizing your event’s impact begins with assessing your existing data. Consider what insights that information gives you, and use it to alter and improve upon your future events. After every event, sit down with the rest of your team and discuss key takeaways and improvements. Learn what type of events best fit specific purposes, and you’ll see the desired impact in your organization’s events.
Join Forrester's B2B Summit North America 2023 for all the strategies and insights you need to thrive in an ever-changing business landscape.
Halfway through 2023, chances are you've already attended several B2B events this year, and are questioning whether you can just skip Forrester's 2023 B2B Summit. Is it really worth your time and effort?
In a word: yes.
Namely because unpredictability and uncertainty have been the name of the game for the past few years. Marketers have had to deal with diversifying routes to market, changes in consumer behavior and difficult-to-predict buying motions.
That’s why the summit’s theme this year - ‘ADAPT. ACT. GROW’ - is timely and pertinent. At Forrester's 2023 B2B Summit North America, marketers can get key strategies, pragmatic frameworks, and compelling data they need to adapt quickly to changing market conditions.
When is it? June 5 – 7, 2023
Where is it?
This year’s edition is hybrid, with attendees able to either attend virtually or in-person in Austin.
Here’s what you can look forward to:
Whether your focus is customer marketing, product marketing, marketing operations, demand and ABM, partner ecosystem marketing or sales, you can expect sessions addressing any and all challenges and goals that you’re currently facing at work. Take away ready-to-use insights and tactics that you can implement the very next day:
Here’s a snapshot of noteworthy sessions available for different roles:
In-person attendees also have the opportunity to take part in specialized pre-event sessions and workshops such as the ForrWomen Leadership Program which helps attendees learn how to help advance women leaders in their organizations.
Get first-hand knowledge from industry leaders - valuable insights into the strategies, tactics, and approaches employed by them that you can apply to your own marketing efforts, helping them drive growth and overcome obstacles.
Here are a few intriguing case studies on the Summit agenda:
The line-up this year is incredible. Here are just a few of the speakers you can look forward to interacting with:
Whether you are transforming your entire digital customer journey or need help boosting your marketing or commerce experiences, you can find exactly the solutions you need at the Summit.
There are plenty of opportunities both structured and unstructured during the Summit to meet and connect with professionals like yourself.
During breaks, you can hit the show floor to connect with colleagues and peers.
But there are also plenty of networking activities built into the event agenda: breakfast boardrooms, invite-only dinners (e.g. an executive leadership exchange), as well as facilitated ‘birds of a feather’ small group discussions during which you can connect with peers facing similar challenges.
These group discussions in particular are great for focused, facilitated discussions on specific initiatives you are working on. And as a bonus - Forrester analysts and executive partners will be on hand to provide expert perspectives.
B2B marketing right now is all about needing to be strategic, sensing buyer needs, and knowing the right tactics that will resonate with buyers and sellers. At Forrester's B2B Summit North America 2023, you’ll get the data and insight you need to know exactly how to do this, and stay one step ahead in the dynamic world of B2B marketing.
Learn the common pitfalls marketers usually face when organizing a webinar, and get solutions to give your webinars the greatest chance for success.
Let’s face it. Organizing webinars is just not as easy as the thousands of ‘How to host a webinar and drive lots of revenue’ articles make it out to be. There’s so many steps involved, from sourcing the speaker to planning the dry run, making the landing page to sending out emails, etc.
But even if you have a solid plan in place, you may be overlooking simple steps or activities that can completely derail your efforts, leaving you like this:
So in this article, we’ll cover the top 5 ways you could inadvertently shoot yourself in the foot - and tips on how to prevent this.
The mistake: It can be tempting to schedule ‘1 week to go’, ‘1 day to go’ and ‘1 hour to go’ emails, emphasizing ONLY the date and time of your webinar, and call it a day. But you need something beyond just this to keep interest in your webinar piqued.
The solution: This is why it's important to keep reminding registrants the value of turning up on the day-of. This means that in every follow-up email you send, you need to reiterate why your webinar is unmissable. And you can do this through some simple ways:
The mistake: If you’re not factoring in the day of the week, holidays, other industry events, and timezones, you’re making it difficult for people to want to attend your webinar. If it conflicts with anything else they have going on, you can bet this is how they’ll react:
The solution: Center your scheduling around your target audience’s availability.
The mistake: Your speakers are busy, busy people, so while they may confirm their availability on a specific date and time for your webinar, this can quickly change. It’s just life.
But if the only communication with your speaker is weeks after the initial call, then you’re only going to hear about a change in their availability later rather than sooner. This may mean having to cancel your webinar altogether - and quite abruptly.
The solution: Check-in with your speaker at regular intervals. Not only does this help build the organizer-speaker relationship, but enables you to spot red flags early on - like if a speaker requests a time or date change more than once, or doesn’t respond to your follow-up emails.
The mistake: We’re not telling you to make your speaker and host read directly from a script - that’ll only make them sound either like a robot or a news presenter. But not providing them with a conversation guide either is a mistake.
It leaves too much room for interpretation, by which we mean that the speaker and host could go wildly off topic, or not quite know how to navigate moving from one sub-topic to another leading to lots of awkwardness during the webinar, and causing attendees to drop-off the call.
The solution: A conversational flow can help guide your host and speaker through all the topics they need to cover, whilst letting them sound natural and conversational. This isn’t as complicated as you think. Even something as simple as this will work:
The mistake: Without a practice run, you may not realize issues with the software or your speakers presentation or your showflow (ie. it might be too short or too long). As a result, you may appear unprofessional, confuse or bore your audience, and self-sabotage the opportunity to make a positive impact.
The solution: Do a dry run. Not only can you check that everything is in working order - webinar platform, presentation flow, speaking points etc. - but it helps your speaker feel more comfortable and confident too.
No one is immune to making mistakes, but knowing what obstacles are ahead makes it that much easier to overcome them.
In this post, we’ll look at 4 on-ground insights from Varun Singh, Head of Marketing, Rocketlane, who spearheaded the world’s first global customer onboarding conference, Propel.
We get it; planning a large-scale B2B conference can be intimidating. There are lots of moving parts involved; coordination with teams, sourcing speakers, setting up your event, promoting your event - we can go on and on.
The challenges of planning and hosting an event of this scale will always be present, but the good news is you can overcome and deal with them better if you have a tested approach to guide you on ground.
That’s exactly why we spoke to Varun Singh, Head of Marketing, Rocketlane to get some on-ground insights on what it takes to pull off a successful large-scale B2B conference. For context, Rocketlane recently concluded hosting the world’s first customer onboarding conference, Propel ‘23 - with 3,500+ virtual attendees.
Here are some really interesting tips that emerged from that conversation.
One of the challenges marketers face while planning a big event is around what topics to cover. This becomes even more complex when your attendees are from different profiles as you need to ensure that every attendee finds value in your event.
When we asked Varun about how he went about creating an agenda for Propel ‘23, he said that narrowing the scope of the conference (customer onboarding, implement and post-sales for example) helped Rocketlane deliver more focused content to attendees. It also enabled them to create a mix of dedicated sessions for each profile, while still providing a few sessions of common interest.
Here’s a glimpse of the agenda from Propel ‘23:
When it comes to pulling off a global conference, it truly takes a village. Event marketers have to collaborate with different internal functions to fulfil tasks and sub-tasks, which is an event in itself!
When we asked Varun how much internal collaboration was needed for Propel ‘23, he said:
“Our design team took care of all the speaker presentations and landing pages, and our web development team focused on having the event site up and ready. Our dedicated Ops person ensured data from event landing pages seamlessly integrated with CRM tools, and our content team handled copies for landing pages, emails and social posts. Our support team would drive registrations to any prospect who would chat with them. Also, our CSM team would recommend Propel 23’ to our existing customers - so it was a combined effort - all working towards one common goal.”
Any large-scale event is like a goldmine of fresh insights, fresh perspectives and expert-driven content that deserves to be extracted, repurposed and promoted. While most marketers are onboard with repurposing as a content strategy, they often face logistical challenges when it comes to exporting and editing event content, which often delays the publishing process, rendering the content a bit cold.
We asked Varun about his plan around repurposing content from Propel ‘23 - here’s what he shared.
“The video recordings were made live within 4 working days from the event on our website. Talking about repurposing these videos, we’ve already come up with cheat sheets based on conversations from tracks that were focused on specific sub-topics, and we gate these cheat sheets on our site. Also, we publish an Idea Book that compiles snippets from various sessions. Thirdly, we have different blog summaries based on each session from the event.”
For B2B conferences, especially ones that have future editions, feedback plays a monumental role in the growth of the conference as a brand - it’s the only way you know what your attendees loved and what they didn’t.
But the trick with event feedback is that it needs to be collected while the impact of the event is still hot in the attendee’s mind. Here’s some insight into how Rocketlane does it:
“With feedback, you can have a combination of quantitative and qualitative questions. Some open-ended ones and some very direct ones. Once you get all of that, you decode how to use it to plan a better conference the next year. For example, in Propel 2022, we had sessions one after the other. When we observed the feedback on this, we made incremental changes to the 2023 editions by ensuring we have networking breaks planned between sessions - all these inputs only come from feedback.”
You can watch our full conversation with Varun Singh right here.
Hope you find these tips useful - now go own your next B2B conference!
How helpful is ChatGPT really in expanding the scope and impact of B2B event marketing? Does it live up to the hype? We put it to the test.
It needs no introduction because over the past few months it’s all anyone has heard about.
But the noise is understandable.
The chatbot’s ability to write complex text - academic, journalistic, and programming, among others - in a human, friendly and intelligent way is unrivaled, leading Bill Gates to call it the most revolutionary tech in decades.
Indeed, prompted to write a blurb about this very article, ChatGPT responded:
Pretty good… if a tad full of itself.
But how useful is ChatGPT really for B2B event marketing?
While many have praised the chatbot’s ability to answer questions, write essays, summarize documents and write software, others have criticized it for providing responses that are somewhat stilted, and basic. In which case, are event marketers better off just relying on their own skills? Or is this chatbot a marketer’s new favorite colleague?
As they say ‘Seeing is believing’, so we worked with ChatGPT on the standard roster of B2B event marketing activities - all your basics like finding an event venue, finding speakers, putting together a calendar of events, promotional material etc - to see if it lives up to the hype.
Usually, finding venues for events - whether a conference, round table or even a simple dinner requires lots of research.
“I spent so much time on Google trying to find a venue for a networking mixer in Vegas,” comments B2B event marketing specialist, Rishabh Bora. “It was extremely challenging for me as I was not familiar with the city at all - let alone the country - and so the time I put into coming up with even a shortlist of places took days because I had to first locate places and then vet them as per my budget and other criteria.”
✅ How ChatGPT can help: With a simple prompt, ChatGPT can give you a list of venues appropriate for your event goals and budget.
Evaluation: That’s a pretty good starting point that can save you hours on Google.
ChatGPT can be also used similarly to source speakers for your event using a prompt like ‘What international speakers can I invite to talk at this event?
Key to curating a good list is the different criterion you want the chatbot to apply when coming up with a list of names - like domain expertise in X topic, for instance. Click here for other criteria you should consider too.
Time saved: 2-5 hours at the least
Verdict: Go for it
Catchy titles can help boost the registration rates for your conferences or webinars (see Rocketlane’s fantastically-named sessions for Propel '22) but it’s not easy to come up with these for B2B marketing events, especially when you have to factor in things like character count.
✅ How ChatGPT can help: If you’ve ever spent agonizing hours trying to be witty or creative to no avail, ChatGPT can help kick start brainstorming.
Evaluation: The suggestions are straightforward and succinct, and the chatbot even uses alliteration to make the title catchy. At the least it’ll help you realize what you do and don’t want from the title. And the more detailed your prompt is, the better refined the ChatGPT copy will be.
Evaluation: That’s a pretty solid description. It covers the broad strokes of what can be expected at the webinar, and uses industry jargon ‘traps, gadgets, rockets’ etc. With more information in the prompt about specific challenges or goals, the description can be further improved.
Time saved: 2-5 hours at the least, depending on the creativity/nuance of your prompts
Verdict: Definitely helpful
Event marketers usually plan for 6 months worth of events ahead of time to account for event format, types and size. But where do you start planning your B2B event marketing calendar? You may have a rough idea of wanting to do a few webinars and then perhaps a conference at the end of Q3, but aren’t quite sure how to put a plan in place.
✅ How ChatGPT can help: Even using a basic prompt, the chatbot can help you understand the different types of events you can plan for your audience to keep them engaged throughout the year.
Chat GPT prompt and output:
Evaluation: We’re not going to lie, this is actually pretty impressive.
ChatGPT has planned a great mix of different event types, with each addressing a goal or pain point of the target audience. It serves as a good jumping-off point for your planning.
But as mentioned before, the more nuanced the prompt, the better ChatGPT’s output will be. So for instance, a B2B event marketing calendar for pipeline engagement will look entirely different to that of one aimed at customer engagement.
Time saved: Half a day
Verdict: It’s not replacing you… as yet
Unfortunately, B2B gets a bad rap for being boring, and by extension its events as well. That’s why spending a little extra time and brainpower to come up with creative and fun ways to come up with different ways to promote your event can make all the difference in driving registrations.
✅ How ChatGPT can help: Using just a straightforward prompt can help get the ball rolling.
Evaluation: Not bad at all.
Chat GPT prompt and output:
Evaluation: It’s good copy (especially the disclaimer at the end!). And it gets the job done also because at this point, it has a lot of context about what you’re looking for. ChatGPT remembers the thread of your dialogue, using previous questions and answers to inform its next responses.
And you can further refine the copy as per the social media channel you’re going to post on - for instance:
Chat GPT prompt and output:
Evaluation: No notes for this, just applause.
Clearly the chatbot can help streamline all your social media activities within a couple of minutes.
In a similar way, use ChatGPT to write your promotional emails, registration confirmations, and reminder emails with the following prompts:
Time saved: An entire day
Verdict: So fantastic you may be inspired to name your first-born after ChatGPT
A chatbot for event marketing on your landing page or mobile event app is indispensable because it helps your visitors get answers quickly and easily - whether they’re looking for directions to the venue or suggestions on which session they should attend. It helps to humanize your event and brand. And it frees up you and your team to focus on other tasks.
✅ How ChatGPT can help: It can help cut down time for you to put the questions and answers together - and add some personality.
The prompt and output:
Evaluation: It’s done a decent job, but the questions and answers are quite basic.
You could probably get more from the ChatBot by first sharing a more full-fledged description of the event, and then prompting it for Q&A’s. And it’ll be up to event marketers to manually add a touch of brand personality or humor.
Time saved: 1-2 hours
Verdict: Very helpful
Credit where credit is deserved: ChatGPT for event marketing delivers the goods more often than not. It cuts down time spent on research and writing, provides at least a framework of content that you can improve, and in general, speeds up your efficiency.
This is especially effective if you combine the powers of ChatGPT and event automation - the combination of which (eg. getting ChatGPT to write your emails and then using the copy in automated email workflows), should cut your work in half. We’ll be keeping a close eye on how the tool can be integrated into events in real-time which opens up even more opportunities for its use.
But don’t worry event marketers, the ChatBot won’t be replacing you - at least not just yet.
When the chatbot does result in lackluster responses, it can only be improved by you refining the prompt or providing more complete information to the chatbot. And it’s important to note that there is still a chance that it will create false or inaccurate information so will need a human marketer to check and approve everything it produces.
In the end, it’s a partnership between you as the event marketer and the AI. As with all friendships, you get out of it what you give.
Other B2B event marketing tasks that you can use ChatGPT for:
In this blog post, we explore the concept of deminars, highlight their unique features, and suggest some use cases for event marketers looking to implement this format.
Heard your customers or marketing peers talk about ‘deminars’ and wondered if you misheard the word ‘seminars’?
The good news is, your hearing is just fine!
Deminars are becoming increasingly popular among event marketers for their ability to convert audiences in real-time. But how? And are they the same as any other webinar?...
We’ll answer all that in this blog post.
But let’s start from the beginning?
(And no, just in case you’re wondering, it isn’t a Demon + Gnar crossbreed, it’s a demo + webinar mashup)
Simply put, a deminar is a product demo that dresses itself in the form and style of a webinar. It allows you to combine the heft of a product-focused demo with the interactive and collaborative experience of a webinar.
While webinars are great for generating leads at the top of the funnel, deminars are a powerful tool for engaging prospects at the bottom of the funnel and converting them into customers.
In a deminar, you can demonstrate your product or service while having a real-time conversation with your prospects, which makes it an ideal format for driving conversions and closing deals.
So when your event mix combines webinars and deminars, you’re essentially creating a predictable pipeline that guides prospects through the entire buying cycle, from generating the lead to closing the deal. Booyah!
As per this Forbes article on the ever-evolving B2B buyer process, nearly 60% of buyers prefer conducting their own research instead of communicating with sales representatives.
And typically, when buyers do their own research, their only options other than a demo call is reading your website or watching a video you have up; neither of these is interactive.
This is where a deminars serves as a bridge - it provides event marketers with a platform to influence high-intent prospects to make a purchasing decision in an open, interactive ‘show, don’t tell’ fashion.
Highly recommended: To get first-hand experience of how a deminar looks and feels, check out Zuddl’s Product tour - it’s free!
So now that we’ve warmed up to the idea of deminars, let’s look at three great ways to use them to achieve business objectives.
Deminars are an excellent tool for product launches because they allow businesses to showcase their new offerings in a way that is interactive, engaging, and memorable.
Instead of simply talking about your product, you can demonstrate its features and benefits in real-time, answer questions, and provide additional context that can help potential customers see the value of what you're offering.
Plus, by offering a fun and engaging experience, you'll increase the likelihood that attendees will share their experience with others and help spread the word about your launch.
As an event marketer, one of your goals is likely to establish your brand as a thought leader in your industry. Deminars can be a great way to achieve this by providing valuable insights and education to potential customers.
By showcasing your expertise and sharing your knowledge, you'll be able to build trust and credibility with your audience, which can help differentiate your brand from others in your space. Additionally, by focusing on education and thought leadership, you may be able to attract a wider audience beyond your current customer base, which can help drive growth over time.
If you're looking for ways to improve customer retention and satisfaction, Deminars can be a powerful tool for onboarding and training. By offering personalized training sessions, you can help customers feel more confident in their ability to use your product or service, which can lead to increased adoption and usage over time.
Additionally, by offering ongoing support through deminars, you can help customers feel more connected to your brand and more likely to continue using your product or service in the long-term.
Deminars bring a lot to the table - they have the potential to help you chop up your competition, season your event mix with the right messaging, and sauté new ideas to fill up the gaps in your event marketing program.
Now, that’s an enviable platter of benefits.
Four intriguing takeaways from a panel about how to drive more engagement at events that featured Zuddl's Co-founder and CTO, Vedha Sayyaparaju.
Audience engagement is still proving to be one of the biggest challenges that event organizers are facing.
A poll taken during a recent NXUnite Panel on improving engagement at events revealed that 29% of attendees listed this as their organization’s current biggest challenge, only second to low attendance (44%).
Speakers at the panel including Zuddl’s co-founder and CTO, Vedha Sayyaparaju, discussed this challenge, and offered insight and advice on improving engagement rates. Here are the four top takeaways from the talk:
An engagement strategy needs to cover the entire lifecycle, the panelists recommend.
“So much of engagement is about what happens before and after - not just during the event”, points out Vedha. “It's about what you’re doing to build and cultivate that community and motivate them to really show up during the event. And then from an after-event perspective, tying back the loop from an impact perspective - why are people part of this community, overall what does that mean, and what is the impact that it has?”
Before your event, you need to be creating anticipation and excitement among attendees, and building relationships with stakeholders to drive up your registration numbers. And after it concludes, you need to keep the momentum going by gathering feedback, explaining how your audience can stay connected with you, and promoting the brand and future events.
“It’s all about reaching the right people at the right time at the right place,” commented panelist Mike Montalto, Marketing Manager, amplifi. “So don’t just limit yourself to one channel. Use direct mail, use email, use your social media.”
This is especially pertinent today, when consumers are bouncing from channel to channel but expecting to receive personalized communication on each. Against this backdrop, by using different channels, you’re in a much better position to keep your event and brand top of mind. Case in point: using even 2-3 different channels increases engagement by 24% according to Mike Lewis, author of “Stand Out Social Media.”
The data that you collect about your attendees is a goldmine of information - especially if you’re using one tool for all your event activities as opposed to 4-5 different tools that lead to silos of data.
“We have the tools to be able to really personalize how you reach out to people,” said Vedha. “You can put people in different buckets based on how people behaved, how they engaged in the event, how active they are. It doesn’t need to be the same communication and the same engagement that goes out to everyone.”
For instance, using a event registration form or before-event survey to gauge an attendee’s interest in a conference’s tracks can let you personalize email outreach which can then help to improve turnout.
After-event surveys are a great tool as well - don’t be afraid of them. “Let them say what they didn’t like”, said panelist A.J. Steinberg. “Let them say the chicken was bad or if you have people singing like that again I’m never coming.” The feedback reinforces that which you’re doing well or its constructive criticism about what you need to change and will help you make that next event better.
After-event communication can be tailored based on an attendee’s actions or interactions. For instance, since a significant part of the audience who attended the NXUnite panel polled that they needed help improving engagement at events, we sent them our guide to efficiently planning before-event strategies.
But this is just one small example. When you’re able to see a holistic view of an attendee’s interactions with your communications, then you’re better able to create an enjoyable, personalized experience that engages and converts.
Micro events, as the name suggests, are smaller sized events that can be used to drive better engagement and connection with your audience. And these events can be really valuable, agreed panelists. Especially if you use a blend of different formats.
Hosting small virtual events for instance, lets you build small intimate connections, and nurture them over time so that they will be more likely to come to your larger in-person events (Click here to read more about micro events and how best to use them).
“Tech has really helped organizers with having a mixed strategy”, Vedha commented. “Rather than just having 1 event, [it allows you to organize] many little things before and after so that you’re building an event strategy as a whole.”
Watch the entire panel here.
Want a sneak peek into the latest developments on our product front? This blog post spills the beans!
April was action-packed with updates!
We released a bunch of support features to enhance the overall experience for your attendees, and also give you more control over your events and webinars for smooth management.
Track every session with Schedule sync
The schedule sync feature from the old backstage is now available on studio. All sessions that you add to the Schedule setup are listed in a dropdown on the studio backstage.
Select a session before you start streaming, and the session’s status will be updates on the schedule shown to attendees.
Push your Zuddl recordings to Wistia
Setting up training courses has never been easier
The new Credits & Certification feature lets your attendees earn credits in your Zuddl event. This is especially useful for educational conferences, specialized IT trainings, and any events where credits are awarded based on time spent by attendees that count towards certification.
You can customize the time range and how credits are offered for sessions. The certificates are made available at the end of a session, and you can personalize them with brand and sponsor logos.
Making your webinars more accessible for everyone
You can now enable multilingual translations and closed captioning for webinars. On a live stage, attendees can enable closed captions for the spoken content to view it as readable texts. They can also enable the simultaneous translation of the incoming audio.
Keep track with a dedicated timer in the Studio
A countdown timer is now available on the bottom-left corner of the stage. You can find the Start Timer option inside the Extras menu on the sidebar navigation. The timer countdown can be made visible to everyone or the speakers only.
Put the spotlight on the speakers
When a participant speaks on the stage, their video feed is highlighted with a border in the chosen brand color. When someone speaks on the backstage, a wave bar animation at the bottom-left corner in the user tile shows who is speaking.
This feature can be turned off from the Extras menu of the sidebar.
Keep the screen clean with screen sharing controls
Get more control over the rooms with screen sharing controls. Organizers or room moderators can now stop all other room participants from sharing their screens. The toggle is available in the options menu beside the audio/video controls.
That's all for now. We'll be back with more exciting updates in a month - see you on the other side!
Learn 4 proven strategies that B2B event marketers can use to drive long-term ROI.
B2B marketers are always looking for ways to get the most bang for their buck, and on-demand event video content presents a prime opportunity to do just that.
While these recordings are often viewed as a one-and-done asset, savvy marketers know that with a little ingenuity and effort, they can be transformed into a wide array of high-value content pieces that drive ROI long after the event has ended.
In other words, 1 video recording from your virtual event = 10 pieces of multi-format content pieces.
So let's talk about how you can take those hours of footage and turn them into a marketing machine that keeps on giving.
First, let's consider an example to illustrate how repurposing on-demand video from a virtual event can help B2B marketers reduce their cost per lead + drive more ROI.
Assume a B2B company invests $50,000 in producing and promoting a virtual event that generates 500 leads, resulting in a cost per lead (CPL) of $100.
Now, let's assume the company repurposes the on-demand video content from the virtual event. This repurposed content generates an additional 250 leads, bringing the total number of leads generated to 750.
As a result, the cost per lead for the virtual event decreases to $50.
The overall cost per lead for the campaign decreases to $66.67.
The potential you can squeeze from just one virtual event video is so clear, it’s impossible for marketers to look the other way.
While there are a variety of content formats that marketers can transform their on-demand video content into, let’s look at the best ways that it can be used towards these goals:
a) Create a top of mind recall for attendees so that they remember what they gained from the event, and are eager to register the next time around, and
b) Extend the reach of their message to engage with a wider audience and pull in new leads.
Keep in mind that video helps 83% of marketers to generate leads, 87% to increase website traffic, and 80% to increase sales. So, the more ways you can make short and snackable videos from your on-demand video content and the more channels you can distribute them on, the better.
Here’s a handy visual guide to doing so:
Let’s break this down further.
This one’s a no-brainer.
This helps get extra mileage from your video content.
Enable Sales and GTM Teams to generate and nurture leads
Firstly, using video in cold emails is a recognized way of increasing engagement, with sources indicating that it can drive an average 96% increase in click-through rates. An encouraging statistic in itself. Sharing informational, educational video snippets by your event speakers is a subtle way to showcase your authority in the industry (for example, if the session topic is about the newest trends in the field). If they opt in to view it, your sales colleagues can reach out with more helpful information.
There's always room to grow.
On-demand virtual event content is a valuable resource that you can leverage to generate long-term ROI for your business. It continues to provide value to leads and customers, makes them feel seen, heard and understood, and builds a lasting connection with them — talk about a supportive and friendly way to build pipeline.
If you still haven’t found what you’re looking for, then please use the topics on top to browse through all content.