It was time for ServiceNow to host their annual flagship event, the ‘ServiceNow Experience Summit’, an event where attendees across the globe can get a firsthand insight into the company's ethos, product development, organizational structure and vision.
And this time around, the core team wanted to kick things up a notch by making this edition much more impactful and memorable than its rather humble forerunners.
Towards this end, they were on the lookout for a solution that could fuel the transformation of their flagship event from a basic virtual event to a vibrant hybrid experience with engagement taking center stage whilst meeting all the other event goals.
One of the major issues ServiceNow faced with earlier editions of the ServiceNow Experience Summit was that their previous event platforms did not do justice to the ‘experience’ aspect of the event - especially on the branding and engagement front.
This time around, however, they had the capabilities to curate a unique event that brought together recruiters, internal leaders as well as external attendees who were genuinely invested in learning about ServiceNow either from a product perspective or a career perspective. An immersive experience was paramount - that’s precisely what they delivered.
The event kicked off with a high-impact intro video in the immersive lobby, customized to showcase the brand's colors. The subsequent focused and energetic sessions engaged attendees, turning them from passive observers to active participants.
The ServiceNow team were very clear about their need to empower event attendees to engage with their business leaders, recruiters, tech team; the desired outcomes from these interactions would be better employee interactions, awareness of the company’s culture, brand and products.
This is how they were able to achieve all of this:
With a few attendees joining in-person from ServiceNow’s office location and the rest attending virtually, the team would have to offer a hybrid meet-and-greet experience which was clear, visible and latency-free.
As a core team of hardly 2-3 individuals, there were understandable apprehensions about handling a hybrid event without prior experience.
However, all these concerns were addressed once they collaborated with the event support experts at Zuddl who made sure the team was equipped with the right production partner, tools and expert guidance to achieve their event objectives with conviction.
Right from setting up the live stream to ensuring there was no disparity in the quality of event experience among different stakeholders who were either attending in-person from the office or online, the team was able to handle it all without hiccups.
In their own words, the team at ServiceNow felt instantly more confident about running a hybrid event after this hosting experience.
It was a win-win situation for ServiceNow, as their external attendees were sold on the brand and capabilities of the company while their internal leaders gave the core team the green signal to offer the same event experience every year.
Zuddl more than met our needs when we wanted to have a semi-hybrid event. The team also goes above and beyond and ensures that your event is covered to the minutest detail. It leaves an enriching and immersive experience for all.
ServiceNow is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations.