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Customer Story
Hybrid event
Education
Hybrid/In-Person Conference

How QS Reimagined Global Educational Events with Zuddl

Here’s how QS used Zuddl to streamline event management, achieving a 40% attendee turnout while enhancing sponsor visibility through features like sponsor portals and dynamic engagement tools like polls and gamification.

Flexible and fosters deeper connections!

What I love about Zuddl is the flexibility to move virtual delegates into specific rooms at any time and also create interest-based networking opportunities that mirror in-person experiences, fostering deeper connections among attendees.

Mak Leeson
Institutional Marketing Executive

40%
attendee turnout across its hybrid events
70%
engagement during the event, driving participation via CTAs, polls, and Q&A
Industry
Education
Attendees
Migrated from
Accelevents
Use Case
Hybrid/In-Person Conference
Winning Features
Landing page builder
Ticketing and Registrations
Speaker and Sponsor Portals
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How QS Reimagined Global Educational Events with Zuddl

Table of Contents

When Quacquarelli Symonds (QS), a data and analytics provider that specializes in higher education, set out to elevate their event strategy, they faced a familiar challenge: how to manage hybrid and in-person events seamlessly while keeping the attendee experience at its peak. 

Their flagship events, like the QS EduData Summit and QS Reimagine Education, needed more than just logistics; they needed engagement, data-driven insights, and a cohesive, branded experience.

The Quest for Streamlined Event Management

QS’ journey began with a clear goal: to unify their event management under one complete platform. 

They needed to simplify the complexity of registrations, ticketing, and attendee management while ensuring that their brand shined through at every touchpoint. Their existing event management tool fell short, making it difficult to handle multi-currency transactions, customize landing pages, and provide robust virtual networking. Additionally, manual processes for sponsor interactions and attendee management were burdensome.

Discovering the Solution with Zuddl

Enter Zuddl—a platform built for modern event needs. With Zuddl, QS found the key to unlock a new level of event management. Now, they could create dynamic, multi-tiered ticketing systems, set up custom registration flows based on personas, and automate crucial communications, all within one integrated platform. 

The days of juggling multiple tools and processes were over!

But the transformation didn’t stop there. Zuddl’s sponsor portal allowed QS to elevate sponsor visibility and engagement. It was easy to provide frequent visibility to their sponsors, such as during registration, on virtual stages, and through interactive features like polls and gamification.

Sponsors could pre-upload polls and see responses; they were also given access to real-time analytics to session attendance and interaction data that they loved. 

A hands-off approach facilitated by a sponsor portal meant high-value, engaging experience for their sponsors. Sponsors could now see their ROI in real-time, making their investment in QS events more valuable than ever.

Creating a Seamless, Branded Experience

Zuddl has made a positive impact on our events.  Their intuitive registration widgets, flexible platform customization, and dynamic mobile app have not only simplified our processes but also enhanced engagement, making our events more effective and memorable.” - Mak Leeson, Institutional Marketing Executive

One of QS’ biggest wins was Zuddl’s ability to maintain consistent branding across all event formats. With customizable landing pages, embeddable widgets, and a mobile-optimized attendee app, QS could ensure their brand was front and center, enhancing the attendee experience and driving engagement. 

For instance, they used embeddable widgets on the registration pages and on the app which made updating content a breeze, including speaker info and the event agenda.

Connecting Audiences, Wherever They Are

QS didn’t just want to host events; they wanted to create meaningful connections. Zuddl’s hybrid capabilities enabled QS to replicate the vibrancy of in-person networking in a virtual environment. Whether through zero-lag streaming, 1:1 meetings, or interest-based interactions, attendees felt as connected as they would at a live event. 

“What I love about Zuddl is the flexibility to move virtual delegates into specific rooms at any time and also create interest-based networking opportunities that mirror in-person experiences, fostering deeper connections among attendees”- Mak Leeson, Institutional Marketing Executive

The mobile app took things further, automating check-ins and capturing leads, giving QS valuable insights to refine their strategies.

Simplifying the Complex: Transaction Management and More

Managing refunds and transactions used to be a headache for QS. 

Not anymore. 

With Zuddl’s intuitive system, QS could handle partial refunds with ease, choosing exactly which parts of a transaction to adjust without affecting the entire order. This flexibility saved time and improved customer satisfaction, turning a previously manual, error-prone process into a smooth, automated experience.

Additionally, they were automatically able to generate and share a refund invoice with the purchaser, streamlining the process further.

A New Era for QS Events

Partnering with Zuddl didn’t just improve QS’ operations—it redefined their approach to events.

QS saw an average of 40% attendee turnout across its events with the highest turnout percentage being 70% for one of its major events.  QS set a new standard in educational events with a seamless, data-driven event strategy. They now focus more on what truly matters: creating impactful experiences that connect educators and industry leaders worldwide. 

And with Zuddl by their side, the future of their events has never looked brighter.

Compared to SaaSMe 2022
40%
attendee turnout across its hybrid events
70%
engagement during the event, driving participation via CTAs, polls, and Q&A

What I love about Zuddl is the flexibility to move virtual delegates into specific rooms at any time and also create interest-based networking opportunities that mirror in-person experiences, fostering deeper connections among attendees.

Mak Leeson
Institutional Marketing Executive

When Quacquarelli Symonds (QS), a data and analytics provider that specializes in higher education, set out to elevate their event strategy, they faced a familiar challenge: how to manage hybrid and in-person events seamlessly while keeping the attendee experience at its peak. 

Their flagship events, like the QS EduData Summit and QS Reimagine Education, needed more than just logistics; they needed engagement, data-driven insights, and a cohesive, branded experience.

The Quest for Streamlined Event Management

QS’ journey began with a clear goal: to unify their event management under one complete platform. 

They needed to simplify the complexity of registrations, ticketing, and attendee management while ensuring that their brand shined through at every touchpoint. Their existing event management tool fell short, making it difficult to handle multi-currency transactions, customize landing pages, and provide robust virtual networking. Additionally, manual processes for sponsor interactions and attendee management were burdensome.

Discovering the Solution with Zuddl

Enter Zuddl—a platform built for modern event needs. With Zuddl, QS found the key to unlock a new level of event management. Now, they could create dynamic, multi-tiered ticketing systems, set up custom registration flows based on personas, and automate crucial communications, all within one integrated platform. 

The days of juggling multiple tools and processes were over!

But the transformation didn’t stop there. Zuddl’s sponsor portal allowed QS to elevate sponsor visibility and engagement. It was easy to provide frequent visibility to their sponsors, such as during registration, on virtual stages, and through interactive features like polls and gamification.

Sponsors could pre-upload polls and see responses; they were also given access to real-time analytics to session attendance and interaction data that they loved. 

A hands-off approach facilitated by a sponsor portal meant high-value, engaging experience for their sponsors. Sponsors could now see their ROI in real-time, making their investment in QS events more valuable than ever.

Creating a Seamless, Branded Experience

Zuddl has made a positive impact on our events.  Their intuitive registration widgets, flexible platform customization, and dynamic mobile app have not only simplified our processes but also enhanced engagement, making our events more effective and memorable.” - Mak Leeson, Institutional Marketing Executive

One of QS’ biggest wins was Zuddl’s ability to maintain consistent branding across all event formats. With customizable landing pages, embeddable widgets, and a mobile-optimized attendee app, QS could ensure their brand was front and center, enhancing the attendee experience and driving engagement. 

For instance, they used embeddable widgets on the registration pages and on the app which made updating content a breeze, including speaker info and the event agenda.

Connecting Audiences, Wherever They Are

QS didn’t just want to host events; they wanted to create meaningful connections. Zuddl’s hybrid capabilities enabled QS to replicate the vibrancy of in-person networking in a virtual environment. Whether through zero-lag streaming, 1:1 meetings, or interest-based interactions, attendees felt as connected as they would at a live event. 

“What I love about Zuddl is the flexibility to move virtual delegates into specific rooms at any time and also create interest-based networking opportunities that mirror in-person experiences, fostering deeper connections among attendees”- Mak Leeson, Institutional Marketing Executive

The mobile app took things further, automating check-ins and capturing leads, giving QS valuable insights to refine their strategies.

Simplifying the Complex: Transaction Management and More

Managing refunds and transactions used to be a headache for QS. 

Not anymore. 

With Zuddl’s intuitive system, QS could handle partial refunds with ease, choosing exactly which parts of a transaction to adjust without affecting the entire order. This flexibility saved time and improved customer satisfaction, turning a previously manual, error-prone process into a smooth, automated experience.

Additionally, they were automatically able to generate and share a refund invoice with the purchaser, streamlining the process further.

A New Era for QS Events

Partnering with Zuddl didn’t just improve QS’ operations—it redefined their approach to events.

QS saw an average of 40% attendee turnout across its events with the highest turnout percentage being 70% for one of its major events.  QS set a new standard in educational events with a seamless, data-driven event strategy. They now focus more on what truly matters: creating impactful experiences that connect educators and industry leaders worldwide. 

And with Zuddl by their side, the future of their events has never looked brighter.

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About 

Industry

Education

Attendees

Favorite Features

Landing page builder

Ticketing and Registrations

Speaker and Sponsor Portals

Migrated from

Accelevents

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