Zuddl has genuinely been the best event platform I've ever worked with—hands down. The speed-to-lead went from two weeks to running seamless events and achieving real-time sales follow-up
Motive (formerly KeepTruckin) provides technology that helps businesses track and manage their vehicles, drivers, and equipment—all in one place. By using AI, Motive helps companies improve driver safety, reduce costs, and make smarter decisions based on real-time data. It’s used by industries like trucking, construction, and oil & gas to run safer, more efficient operations.
Conferences and field events play a critical role in Motive’s go-to-market strategy. They are high-impact moments to connect with customers, showcase new innovations, and drive deeper engagement. At their flagship conference, Vision, Motive brings together fleet leaders, partners, and internal teams to share ideas, highlight product updates, and shape industry conversations. These in-person interactions are central to strengthening relationships and driving revenue.
Motive's Events team manages an extensive annual program: a flagship user conference, regional field events, and participation in over 75 trade shows. Before Zuddl, they faced significant operational hurdles:
It was the Wild Wild West—every team on different systems, no integration, and a two-week delay in lead enrichment. We were working 12-hour days just to keep up.
Motive first turned to Zuddl to power their annual user conference—so impressed by the platform’s ease and early results, they immediately extended its use to field events and trade shows, scaling its impact across their entire program. Here’s how Zuddl specifically addressed Motive’s core challenges:
Zuddl’s intuitive drag-and-drop landing page builder supports custom domains, embed widgets, and advanced theming, making it easy to create fully branded event experiences. The built-in template library and one-click cloning ensure that new event pages maintain consistency without rebuilding from scratch.
Cloning pages takes just minutes now. It used to be hours of repetitive, manual labor.
Zuddl captures leads via badge-scanning, business-card OCR, and manual entry, then automatically enriches them using top data providers (e.g., ZoomInfo, Apollo) before pushing clean records to Salesforce, Marketo, or HubSpot. This seamless process eliminates manual data reconciliation and ensures sales teams receive actionable leads immediately.
We went from weeks-long delays to almost instantaneous lead handoffs. That’s invaluable for on-site sales success.
Zuddl’s mobile app delivers personalized agendas, interactive floor plans, live polling, and push notifications. Additional engagement tools—like gamification widgets and in-app networking lounges—keep attendees active and connected throughout the event.
We had a multi-floor conference. Attendees could personalize their agendas, explore sessions across floors, and join live polls—all while receiving real-time push notifications we could send on the fly. Our app adoption soared, reflecting real engagement and earned us rave reviews.
Zuddl’s hands-on support model provides dedicated customer success managers and engineers via direct Slack access, proactive health checks, and quarterly strategy reviews. This relationship-driven approach ensures issues are resolved swiftly and that Motive’s feedback drives roadmap priorities.
Zuddl’s support is unmatched. We could Slack someone directly instead of filing tickets and waiting.I can’t emphasize enough how much they feel like a true extension of our team
Motive plans to further expand its partnership with Zuddl, leveraging upcoming features and deeper integrations to maintain high engagement, streamline operations, and continue accelerating pipeline growth.
Zuddl gave us more than a tool—they gave us operational agility, efficiency, and real business outcomes.
Zuddl has genuinely been the best event platform I've ever worked with—hands down. The speed-to-lead went from two weeks to running seamless events and achieving real-time sales follow-up
Motive (formerly KeepTruckin) provides technology that helps businesses track and manage their vehicles, drivers, and equipment—all in one place. By using AI, Motive helps companies improve driver safety, reduce costs, and make smarter decisions based on real-time data. It’s used by industries like trucking, construction, and oil & gas to run safer, more efficient operations.
Conferences and field events play a critical role in Motive’s go-to-market strategy. They are high-impact moments to connect with customers, showcase new innovations, and drive deeper engagement. At their flagship conference, Vision, Motive brings together fleet leaders, partners, and internal teams to share ideas, highlight product updates, and shape industry conversations. These in-person interactions are central to strengthening relationships and driving revenue.
Motive's Events team manages an extensive annual program: a flagship user conference, regional field events, and participation in over 75 trade shows. Before Zuddl, they faced significant operational hurdles:
It was the Wild Wild West—every team on different systems, no integration, and a two-week delay in lead enrichment. We were working 12-hour days just to keep up.
Motive first turned to Zuddl to power their annual user conference—so impressed by the platform’s ease and early results, they immediately extended its use to field events and trade shows, scaling its impact across their entire program. Here’s how Zuddl specifically addressed Motive’s core challenges:
Zuddl’s intuitive drag-and-drop landing page builder supports custom domains, embed widgets, and advanced theming, making it easy to create fully branded event experiences. The built-in template library and one-click cloning ensure that new event pages maintain consistency without rebuilding from scratch.
Cloning pages takes just minutes now. It used to be hours of repetitive, manual labor.
Zuddl captures leads via badge-scanning, business-card OCR, and manual entry, then automatically enriches them using top data providers (e.g., ZoomInfo, Apollo) before pushing clean records to Salesforce, Marketo, or HubSpot. This seamless process eliminates manual data reconciliation and ensures sales teams receive actionable leads immediately.
We went from weeks-long delays to almost instantaneous lead handoffs. That’s invaluable for on-site sales success.
Zuddl’s mobile app delivers personalized agendas, interactive floor plans, live polling, and push notifications. Additional engagement tools—like gamification widgets and in-app networking lounges—keep attendees active and connected throughout the event.
We had a multi-floor conference. Attendees could personalize their agendas, explore sessions across floors, and join live polls—all while receiving real-time push notifications we could send on the fly. Our app adoption soared, reflecting real engagement and earned us rave reviews.
Zuddl’s hands-on support model provides dedicated customer success managers and engineers via direct Slack access, proactive health checks, and quarterly strategy reviews. This relationship-driven approach ensures issues are resolved swiftly and that Motive’s feedback drives roadmap priorities.
Zuddl’s support is unmatched. We could Slack someone directly instead of filing tickets and waiting.I can’t emphasize enough how much they feel like a true extension of our team
Motive plans to further expand its partnership with Zuddl, leveraging upcoming features and deeper integrations to maintain high engagement, streamline operations, and continue accelerating pipeline growth.
Zuddl gave us more than a tool—they gave us operational agility, efficiency, and real business outcomes.
Motive delivers AI-powered solutions for fleet management, helping businesses improve safety, productivity, and efficiency.
Fleet Management Technology
Event Pages
Lead Capture
Mobile App
