Was the middle of a global pandemic really the best time to launch a new business?
Rocketlane, the #1 customer onboarding platform, sure didn’t let it slow them down. In just six months, the company quickly attracted dozens of global customers, became a leader in the G2 category for Client Onboarding, and in 2022, closed $18 Million in its Series A round.
By then, Team Rocketlane realized that there was a dearth of resources for customer onboarding professionals available. “Most of the articles online were obsolete or quite superficial”, points out Varun Singh, Head of Marketing at Rocketlane. “There wasn’t a lot of information about what was happening on-ground. And neither was there a dedicated community for customer onboarding, where practitioners could share their expertise with each other.”
To fix this, the company decided to launch the world’s first customer onboarding conference: Propel 22, with a goal to bring together the brightest minds in the industry and around the globe to foster learning, change, growth, and community. And to achieve this, Team Rocketlane turned to Zuddl. “From landing page builders to post-event video recordings, Zuddl had everything we needed to host our flagship virtual conference with ease and confidence,” Varun says.
Here’s how Rocketlane leveraged Zuddl to achieve these goals:
To provide a world-class learning experience, Rocketlane enlisted renowned industry leaders from around the globe such as Donna Weber, Lincoln Murphy, and Irit Eizips to host a variety of incredibly-named sessions.
Coordinating dozens of speakers from different time zones can be a high wire act but with Zuddl’s Studio capabilities, Team Rocketlane kept everyone in sync without breaking a sweat:
Team Rocketlane’s speaker management efforts and session-naming creativity definitely paid off. Attendees spent an average of 224 minutes at the main Stage.
Rocketlane was intent that ‘Propel’ served as an avenue to foster a sense of community that felt tangible. To this end, the organizing team leveraged Zuddl platform capabilities to encourage customer onboarding professionals from all over the world to come together, meet each other, strike up a conversation and create professional connections.
As the gold standard in providing a delightful onboarding experience, Rocketlane saw no reason why Propel’s attendees couldn’t receive the same experience. Using Zuddl, the team was able to deliver an event experience that was more than just Point A to Point B. Attendees received a 5-star treatment at each stage of the event lifecycle.
Rocketlane’s first and one-of-a-kind virtual conference did indeed set a gold-standard for customer onboarding, as they intended. Leveraging Zuddl’s unified platform, Team Rocketlane was able to deliver a curated, experience for customer onboarding professionals around the world, equipping them with best practices, innovative strategies and insights, and thereby cementing their position as the thought leader in the industry.
Zuddl has absolutely everything you need to create a power packed virtual conference experience that attendees absolutely love. Between the platform’s 100% customizability, event marketing tools all in one place, and superb customer success, the bar has been set quite high.
Rocketlane is the industry leader in customer onboarding, implementation, and professional services automation. It helps businesses shorten time-to-value, improve project predictability and profitability, and elevate the customer experience.
Customer Onboarding, Implementation, and Professional Services Automation
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