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Communications Technology
Webinar

How Bandwidth Cut Webinar Setup Time by 50% and Drove Higher Engagement with Zuddl

The overall intuitiveness of the setup and production process has completely changed how we approach webinars. It’s eliminated the stress of the unknown on event day.

Mike Delaney
Director of Brand Experience, Bandwidth Inc

50%
Reduction in Setup Time
04+
Teams Adopted Webinars Company-wide
Industry
Communications Technology
Attendees
Migrated from
Use Case
Webinar
Winning Features
Showflow
Engagement Tools
Analytics
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How Bandwidth Cut Webinar Setup Time by 50% and Drove Higher Engagement with Zuddl

Table of Contents

About Bandwidth

Bandwidth is a leading communications technology company that runs a stellar webinar program as part of its thought leadership strategy. The company leverages webinars not only to educate its audience about services and benefits but also to stay ahead of industry trends and foster customer trust. For Bandwidth, webinars are a critical tool for business growth, customer engagement, and positioning itself as an industry authority.

The Challenge

Before adopting Zuddl, Bandwidth faced hurdles that limited the impact of its webinar program:

  • Clunky, non-user-friendly platform – The previous solution made setup cumbersome, frustrating both speakers and attendees.

  • Time-intensive preparation – Webinar production required multiple test calls with speakers and weeks of setup.

  • Limited engagement insights – Measuring live engagement and adapting content accordingly was difficult.

  • Stress on webinar days – The lack of reliability created anxiety about unforeseen glitches during live sessions.

Bandwidth needed a more intuitive, scalable, and engaging solution to elevate their webinar experience.

The Solution: Zuddl

Switching to Zuddl transformed Bandwidth’s webinar program by introducing powerful features that made setup, engagement, and scale seamless.

1. Streamlined Setup with Showflow

The showflow feature made it easy to plan and execute webinars without chaos. Creating scenes and placeholders simplified production, reduced stress, and cut prep cycles from 6–8 weeks to just 3 weeks.

“The overall intuitiveness of the setup and production process has completely changed how we approach webinars. It’s eliminated the stress of the unknown on event day.”
— Mike Delaney, Director, Brand Experience, Bandwidth Inc

2. Scalable, User-Friendly Platform

Zuddl’s intuitive UI and self-service controls for video, audio, and backgrounds made it easier for speakers and teams to manage their own settings. Internal adoption grew, with Product, Sales, Investment, and Legal teams all leveraging webinars for customer outreach.

“Our teams are more self-sufficient now. They can manage their own video settings, engage with the audience, and respond confidently without extra support.”

3. All-in-One Attendee Engagement

From chat, polls, and Q&A to event and session-level surveys, Zuddl packed multiple ways for audiences to participate actively. Add to that speed networking, event gamification with leaderboards, and breakout rooms, and Bandwidth was able to keep attendees engaged across every touchpoint—well beyond just the Q&A at the end.

Impact & ROI

One clear example was the “Navigating the 2025 STIR/SHAKEN Updates” webinar. The topic was timely and critical for customers, but timelines were tight. With Zuddl, Bandwidth cut prep time in half, launching in just 3 weeks instead of 6–8. The result: strong registrations, higher-than-average engagement, and glowing feedback from both customers and speakers.

Behind this success was Zuddl’s responsive partnership and enablement. From onboarding to live events, support was always available. Bandwidth tested at least one new feature every quarter—encouraged by Zuddl’s proactive training and update communications—which further strengthened their program.

“Zuddl has enhanced our webinar program with its user-friendly interface, outstanding support, and adaptability, effectively scaling to meet our evolving needs.”
— Mike Delaney, Director, Brand Experience, Bandwidth Inc

  • Improved Attendance & Engagement – Attendees stayed longer and interacted more frequently.

  • Time Saved – Webinar setup cycles reduced by up to 50%.

  • Cross-Team Adoption – Marketing, Sales, Legal, and Product teams now actively leverage webinars.

  • Greater Confidence – Teams trust Zuddl to deliver consistent, professional experiences.

Looking Ahead

With Zuddl as a trusted partner, Bandwidth plans to continue expanding its webinar portfolio, scaling impact across departments, and ensuring customers receive timely, engaging, and high-value content.

Compared to SaaSMe 2022
50%
Reduction in Setup Time
04+
Teams Adopted Webinars Company-wide

The overall intuitiveness of the setup and production process has completely changed how we approach webinars. It’s eliminated the stress of the unknown on event day.

Mike Delaney
Director of Brand Experience, Bandwidth Inc

About Bandwidth

Bandwidth is a leading communications technology company that runs a stellar webinar program as part of its thought leadership strategy. The company leverages webinars not only to educate its audience about services and benefits but also to stay ahead of industry trends and foster customer trust. For Bandwidth, webinars are a critical tool for business growth, customer engagement, and positioning itself as an industry authority.

The Challenge

Before adopting Zuddl, Bandwidth faced hurdles that limited the impact of its webinar program:

  • Clunky, non-user-friendly platform – The previous solution made setup cumbersome, frustrating both speakers and attendees.

  • Time-intensive preparation – Webinar production required multiple test calls with speakers and weeks of setup.

  • Limited engagement insights – Measuring live engagement and adapting content accordingly was difficult.

  • Stress on webinar days – The lack of reliability created anxiety about unforeseen glitches during live sessions.

Bandwidth needed a more intuitive, scalable, and engaging solution to elevate their webinar experience.

The Solution: Zuddl

Switching to Zuddl transformed Bandwidth’s webinar program by introducing powerful features that made setup, engagement, and scale seamless.

1. Streamlined Setup with Showflow

The showflow feature made it easy to plan and execute webinars without chaos. Creating scenes and placeholders simplified production, reduced stress, and cut prep cycles from 6–8 weeks to just 3 weeks.

“The overall intuitiveness of the setup and production process has completely changed how we approach webinars. It’s eliminated the stress of the unknown on event day.”
— Mike Delaney, Director, Brand Experience, Bandwidth Inc

2. Scalable, User-Friendly Platform

Zuddl’s intuitive UI and self-service controls for video, audio, and backgrounds made it easier for speakers and teams to manage their own settings. Internal adoption grew, with Product, Sales, Investment, and Legal teams all leveraging webinars for customer outreach.

“Our teams are more self-sufficient now. They can manage their own video settings, engage with the audience, and respond confidently without extra support.”

3. All-in-One Attendee Engagement

From chat, polls, and Q&A to event and session-level surveys, Zuddl packed multiple ways for audiences to participate actively. Add to that speed networking, event gamification with leaderboards, and breakout rooms, and Bandwidth was able to keep attendees engaged across every touchpoint—well beyond just the Q&A at the end.

Impact & ROI

One clear example was the “Navigating the 2025 STIR/SHAKEN Updates” webinar. The topic was timely and critical for customers, but timelines were tight. With Zuddl, Bandwidth cut prep time in half, launching in just 3 weeks instead of 6–8. The result: strong registrations, higher-than-average engagement, and glowing feedback from both customers and speakers.

Behind this success was Zuddl’s responsive partnership and enablement. From onboarding to live events, support was always available. Bandwidth tested at least one new feature every quarter—encouraged by Zuddl’s proactive training and update communications—which further strengthened their program.

“Zuddl has enhanced our webinar program with its user-friendly interface, outstanding support, and adaptability, effectively scaling to meet our evolving needs.”
— Mike Delaney, Director, Brand Experience, Bandwidth Inc

  • Improved Attendance & Engagement – Attendees stayed longer and interacted more frequently.

  • Time Saved – Webinar setup cycles reduced by up to 50%.

  • Cross-Team Adoption – Marketing, Sales, Legal, and Product teams now actively leverage webinars.

  • Greater Confidence – Teams trust Zuddl to deliver consistent, professional experiences.

Looking Ahead

With Zuddl as a trusted partner, Bandwidth plans to continue expanding its webinar portfolio, scaling impact across departments, and ensuring customers receive timely, engaging, and high-value content.

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Analytics

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