Varun Shukla

Some event programs grow. Others compound. The difference is in whether the platform builds on what each one learned. With the event marketing fuction being asked to do a lot more with less, here's why invesing in an agentic platform today will keep you ahead of the curve.

If feature-layer AI is about making things faster, agentic AI is about institutional memory. But what does that actually unlock and how is it useful in the real world?

Most AI in event platforms speeds up individual tasks: session summaries, email copy, social clips. The workflow underneath stays the same, and fragmented data is why. An AI-naive platform should be able to help event teams do a lot more

Event influence is larger than data can show. What gets lost between the conversation on the event floor and the lead record the rep sees, and why does the 48-hour follow-up window close before most teams can act?

Ask most event marketers what drew them to the field. Then ask them what they did last Tuesday. The answers raely match, and the reason might not be obvious.

Boil 'em, mash 'em, stick 'em in a stew. What should you do when all eyes are on you at the event and there's nowhere to put the hot potato?

The room is full. Everyone else is celebrating, but you're somewhere between exhaustion and dread. What is the human cost of running an event, and do you have to pay it?