Varun Shukla

This practical guide explores where AI can move beyond brainstorming and admin to actually create, check, manage, understand, and optimize events, plus a simple readiness checklist to help you identify where your program is ready for AI

Zuddl is welcoming BW Events as an official implementation partner. This gives event teams access to white-glove, end-to-end support for event builds, on-site operations, and everything in between.

Compare 13 virtual summit tools across multi-session streaming reliability, CRM integration depth, and on-demand content repurposing. Each entry covers what the platform does well for B2B enterprise marketing teams, where it has gaps, pricing, and the specific team situation it fits best

Compare 10 event analytics platforms across CRM integration depth, revenue attribution, and portfolio-level reporting across event types. Each entry covers what the platform does well for B2B event teams, where it has gaps, pricing, and the specific team situation it fits best.

Compare 10 event badge printing software tools across badge design customization, onsite hardware fulfillment, and real-time CRM integration. Each entry covers what the platform does well for B2B event teams, where it has gaps, pricing, and the specific team situation it fits best.

At any sponsored event, the leads you get (and the shape you get them in) are at the organizer's mercy. Follow these 4 simple steps to take back control of your lead capture flow.

Why “all-in-one” event tech costs your team more than the point solutions it replaced.

Not every webinar platform handles on-demand well. We compared 13 options on how they transition live sessions to gated replays, sync engagement data to CRM, and repurpose recordings into reusable content. Each entry covers verified strengths, gaps, pricing, and the B2B team profile it fits best.

Compare 12 hybrid conference platforms across streaming and production quality, onsite check-in and badging capabilities, and CRM integration depth. Each entry covers what the platform does well for B2B event teams, where it has gaps, pricing, and the specific team situation it fits best.

Compare 12 speaker management tools across portal branding and customization, task and asset collection automation, and lead capture with CRM sync. Each entry covers what the platform does well for B2B event teams, where it has gaps, pricing, and the specific team situation it fits best.

Post-webinar surveys can do much more than just give you an overall score. With the right questions, you can turn attendee feedback into decisions that improve your webinar program.

Some event programs grow. Others compound. The difference widens with every event you run, and it starts with a decision most teams don't realize they need to make.

If feature-layer AI is about speed, agentic AI is about unlocking a different way of working for event teams. What does that look like when the rubber meets the road?

There are two ways to approach AI in events today. You should know which path your events platform is taking.

Event influence is larger than data can show. The signals you get are rich and full of context. Why doesn't that translate to dashboards, and what does your event platform have to do with all of it?

Ask most event marketers what drew them to the field. Then ask them what they did last Tuesday. The answers raely match, and the reason might not be obvious.

Boil 'em, mash 'em, stick 'em in a stew. What should you do when all eyes are on you at the event and there's nowhere to put the hot potato?

The room is full. Everyone else is celebrating, but you're somewhere between exhaustion and dread. What is the human cost of running an event, and do you have to pay it?