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How Mobile Devices Can Transform Events
In-Person Events
Event Marketing

Instant engagement: How mobile devices can transform events

4
Mins Read
Zuddl Staff

Explore the transformative power of mobile apps in event marketing, from boosting attendee participation to offering unparalleled convenience,

In today’s technology-run world, it's hard to imagine a day without our mobile devices. From checking emails to managing daily tasks, we rely on our phones and tablets for almost everything. But did you know that they can also transform the way we experience events? 

With this growing dependence on technology, event marketers are now embracing the use of mobile devices to enhance engagement and create a more interactive experience for attendees. Not only do they provide attendees with convenience and accessibility, but they also have the power to encourage audience participation. Let’s explore the various ways in which mobile devices can revamp your events and ultimately lead to greater success.

Engage guests from the palm of their hand

Most individuals have their smartphones on them at all times, and this is no different in the event space. It’s not uncommon to see event guests paying more attention to their phones than the announcements being made. Think about it - how many times have you attended an event and found yourself scrolling through your phone? 

This is where incorporating mobile apps into an event can be highly valuable. With a mobile app, all the necessary information is easily accessible in one place, eliminating the need for constant device-switching or flipping through physical materials. Instead of having to rely on laptops, attendees can simply pull out their phones and stay plugged into the event. 

Plus, text or push notifications allow organizers to share updates and reminders directly to attendees' phones. This not only keeps them informed but can also re-engage them if they get distracted. 

Many mobile apps made for events have a plethora of features, including:

  • In-app ticket purchasing 
  • Interactive event schedule
  • Personalized itinerary with reminders
  • Virtual event map
  • Personalized recommendations
  • Real-time push notifications for updates
  • Gamification (challenges, polls, trivia, leaderboards)
  • Networking feature 
  • Social media integration 
  • Virtual swag bag with exclusive deals from event sponsors
  • Shared photo gallery
  • Feedback system

This list is not exhaustive at all. There are endless ways that you can enhance your guests’ experience with mobile apps. However, it’s best to choose one application and stick with it. You don’t want to be managing multiple apps and neither do your guests! 

Simplify participation

Mobile devices have revolutionized the way guests participate in events. Let’s dive into some of the most useful features that help streamline the event planning process and make things a whole lot more pleasant for your guests.

Checking in with mobile apps

With the use of mobile apps and technology, checking in to an event can be a hassle-free process. Guests can simply download the app, register, and receive their digital ticket for entry. Make sure that your pre-event communication provides effective instructions and reminders for guests so they can check in with ease.

There will always be folks who don’t make use of the early check-in process, and that’s okay! Have some staff trained and available to help those who aren’t as proactive or tech-savvy. Giving mobile check-in as an option will still eliminate long lines and paper tickets, making the check-in process much quicker and more efficient. 

Accessing schedules and event maps with mobile apps

By having their schedules readily available on their phones, guests can easily plan out their day and navigate through the event without any confusion. Some apps can even save certain events to a favorites list, which is helpful for larger events with multiple activities and sessions taking place simultaneously. It can also be an easy conversation starter between attendees: “What do you have on your favorites?” 

Additionally, most event attendees will be unfamiliar with your venue. Google Maps is usually unhelpful in this realm, as you’ll be dealing with conference rooms or halls. With event maps on their phones, guests won’t be fumbling around. 

Participation through mobile apps

Mobile events allow guests to actively participate in various activities through their phones. Whether it's a live poll or an interactive game, guests can engage with the content of the event in real time using their mobile devices. This enhances their overall experience and encourages active participation.

For those events that incorporate fundraising activities like silent auctions, there are apps that facilitate the bidding process, too. Grant access to people who are not physically present so they can bid on items, and let in-person guests bid with a single tap! 

Connecting and networking through mobile apps

Chat and networking features allow guests to foster a sense of community and meaningful connections beyond just attending the event. You can even encourage folks to connect before the event. Some applications ask attendees about interests to connect like-minded individuals. 

Events that leverage mobile applications have made it incredibly convenient for event marketers and attendees alike. They take a huge mental load off of guests’ plates, which not only enhances the overall experience for attendees but also adds value to the event itself. 

Appeal to both in-person and virtual attendees

Let’s face it – events haven’t been the same since COVID. Hybrid and virtual events are here to stay, and that’s not a bad thing! We now have the technology to allow for more attendees. In the old days, if people couldn’t be present for it, they just completely missed out. Now, they can still be a part of the event virtually! 

One of the biggest advantages of using mobile devices for events is the ability to turn any event into a hybrid one. Mobile devices make it possible for virtual attendees to feel like they are actually present at the event, making events more accessible and inclusive for all participants.

Make reporting easier

One of the key features that sets mobile apps apart from traditional methods of event management is their built-in reporting capabilities. Organizers can access valuable insights from their events, making the post-event analysis process much more efficient. These reporting features provide event hosts with a gold mine of information that no manual process can do, including identifying successes and areas of improvement. This allows them to make informed decisions when planning future events and tailor the experience to better meet the needs of their attendees.

Some examples of data points that event hosts may want to track include:

  • Attendance numbers
  • Participation rates for certain activities or workshops
  • Fundraising dollars raised from mobile devices
  • Feedback ratings provided by attendees

This data also enables organizers to connect with attendees more personally after the event. Event hosts can follow up with personalized emails or targeted advertisements that cater to the interests of each attendee. This not only helps to foster a stronger relationship with attendees but also increases the likelihood of them attending future events.

It’s safe to say that mobile devices have become an essential tool for both event organizers and guests. With the convenience of having everything at our fingertips, we can enhance our event experience in ways we never could before and help guests get the most out of the event. Next time you host an event, remember that things don’t have to be complicated, disconnected, or so manual – we have the technology!

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B2B webinars
Webinars
Event Marketing

5 game-changing strategies to power up your B2B webinars

4
Mins Read
Kevin Davidson

Unveil five game-changing strategies to supercharge your B2B webinars, ensuring they captivate, engage, and convert like never before.

Hey, I'm Kevin Davidson, and I’m here to share a few cool lessons and tricks from my experience running webinars in the B2B space.

Now, you don’t have to call me the Webinar Whisperer, but I will admit it sounds really cool!

Anyway, let’s dive right in - here are 5 of my personal learnings that helped me find success with webinars.

1. Cut the noise: ensuring a distraction-free experience

Remember, the smallest distractions can derail your webinar's impact. I've been in webinars where background typing sounded like a hailstorm on a tin roof. It's not just annoying; it's a surefire way to lose your audience's attention. Invest in quality microphones and encourage your speakers to find quiet, controlled environments. This might seem like a no-brainer, but you'd be surprised how often it's overlooked. A clear, distraction-free audio experience keeps your audience focused on your message, not guessing the background noise.

2. Branding is your best friend

In the sea of webinars out there, your brand's identity is your lighthouse. Early in my career, I underestimated the power of consistent branding. Now, I ensure our logo and brand theme are not just visible but also integrated seamlessly into the presentation. It's not just about recognition; it's about creating a professional and trustworthy atmosphere that resonates with your B2B audience. 

It also helps to identify interesting branding opportunities. For instance, let’s say your speaker doesn't have a camera or their microphone is poor quality. Consider sending him/her a Blue Jeti microphone or a pair of AirPods - they will not only appreciate your gift, but be extra motivated in helping achieve your event goals. It will also create a solid long-term relationship!

3. Privacy concerns and registration rates

The digital age has made privacy a hot topic, and rightly so. I've noticed a direct correlation between simplified registration processes and higher attendance rates. The lesson? Respect your audience's privacy concerns. Minimize the data you request upon registration and be transparent about how you'll use it. This approach not only boosts registrations but also builds trust with your audience from the get-go.

PS: You can use other "creepy" technology to find out more about the registrant instead of asking them to share everything ;) 

4. Engage like never before

If there's one thing I've learned, it's that engagement is everything. The moment you treat your webinar like a one-way street is the moment you lose. Use polls, Q&A sessions, and interactive tools to create a two-way dialogue. And here's a pro tip: leverage these interactive elements to gather real-time feedback and insights, which can be gold for tailoring your content and offerings. Remember, engagement doesn't end when the webinar does. Follow up with attendees, share additional resources, and continue the conversation.

5. Promotion: Beyond the basics

Promoting your webinar can feel like shouting into the void, especially in the crowded B2B space. Early on, I relied too heavily on traditional channels like email blasts. While they're essential, diversifying your promotional strategy is key. Social media, especially LinkedIn for B2B, can be a goldmine for reaching your target audience. Don't overlook the power of employee advocacy; your team's networks can amplify your reach exponentially. And always, always measure the effectiveness of your channels to refine your strategy over time.

And there you have it…

Remember, the goal is not just to host a webinar but to create an engaging, memorable experience that drives real business results. 

Here's to your success in the webinar world!

Trade Show
Trade Shows
In-Person Events

Kera Wright’s playbook to trade show success

4
Mins Read
Kera Wright

Kera Wright outlines key strategies for maximizing trade show impact, focusing on thoughtful planning, engagement, and follow-up to drive brand success.

As someone who's navigated the complexities of trade shows across various industries, I've learned that success doesn't come from the flashiest booth or the biggest budget. It's about strategic planning, meaningful engagement, and meticulous follow-up. Here’s my distilled guide for fellow event marketers who are ready to cut through the noise and make their next trade show a strategic win for their brand.

Strategic selection & goal setting

The foundation of any successful trade show strategy begins long before the event itself. It starts with a clear understanding of why you're attending. Are you looking to generate leads, increase brand awareness, or establish thought leadership? This clarity will guide your decisions on which trade shows to invest in and how to measure your success. I always recommend digging into past event feedback and analyzing the attendee demographics to ensure a good fit for your objectives.

Pre-event sales collaboration

Your sales team is crucial to your trade show success. That's why I advocate for a close collaboration with them well before the event. I recommend scheduling a regular cadence of meetings with your sales team ahead of the event to discuss everything from our lead capture strategy to our follow-up plan. 

I also like to keep all information about the event in a singular "source of truth" document. Making sure your team knows where to find information and has an outlet for discussing and working toward goals ensures that everyone is aligned and maximizes our potential for success at the trade show.

Booth design & swag strategy

In my experience, the most effective booths are those that focus on engaging the audience in a meaningful way. This doesn’t necessarily mean having the most extravagant giveaways or an overly elaborate design. Instead, it's about choosing swag that resonates with your target audience and designing a booth that facilitates interaction and showcases your brand's story. Sometimes, the most straightforward approach can be the most memorable.

Executive engagement

Having your executives on the trade show floor can be a game-changer, but it's all about using their time wisely. I’ve found that their presence is most impactful in specific scenarios, such as speaking opportunities, high-level networking events or targeted meetings. It’s about strategically leveraging their authority and influence to enhance your brand's presence and forge meaningful connections.

Post-event follow-up & success measurement

The work doesn’t end when the trade show does. Immediate and personalized follow-up with the leads you’ve gathered is just the start. Equally important is taking a step back to evaluate the event's success against your initial goals. I like to combine both qualitative feedback and quantitative data to get a full picture of our performance. Holding a post-mortem meeting with the sales team and other stakeholders is also a key part of my process, allowing us to refine our approach for future events.

Reflecting on these strategies, it's clear that the true value of trade shows lies not just in the leads we capture or the deals we close, but in the deeper understanding we gain about our market, our audience, and ourselves. Each event is a learning opportunity, a chance to refine our approach and better connect with those we aim to serve. It's this continuous cycle of learning, adapting, and engaging that drives real, lasting success in the trade show arena and beyond.

Follow me on LinkedIn for more trade show and event marketing tips. And if you need some extra help to make your events a success, you can learn more about Planner Pal at plannerpal.io (coming soon).

Written by Kera Wright, Founder, Planner Pal

trade show
Trade Shows
In-Person Events

12 trade show booth ideas to win the crowd

5
Mins Read
Aleksandra Petrash

Participating in a trade show? Make your booth stand out with these proven crowd-pleasers

Stepping into a trade show can feel like wandering into a bustling bazaar where every stall is clamoring for your attention — all the lights, bold colors, and the relentless buzz of conversation.

In this high-energy arena, your booth isn't just a space to showcase your brand; it's your secret weapon to capture hearts and minds. 

Investing time and effort into your thoughtfully designed trade show booth goes beyond mere aesthetics; it's a strategic business move. A thoughtfully designed booth gives you a chance to make a strong first impression, generate leads, and build lasting relationships. 

So, let's dive into some killer booth ideas that'll make sure you're not just part of the crowd, but the one leading the parade!

1. Live webinars

Who needs a stage when you already have a booth? Leverage your booth space by hosting live webinars or presentations at scheduled times throughout the event. This interactive format allows you to attract visitors and start conversations, answer questions on the fly, and really connect with your audience. 

2. Interactive touch screens

Imagine having a giant tablet at your booth where folks can swipe, tap, and learn all about what you offer. It's a fun, tech-savvy way to let visitors dive deep into your world, exploring all the cool stuff you've got on their own.

3. Coffee bar

Who doesn't love a good cup of coffee, especially at the event? Offer a free coffee bar where attendees can grab a drink and take a little break. It's a warm, welcoming touch that can make your booth the go-to spot for a refresh.

4. Photo booth

Set up a photo booth, physical or virtual, with fun branded props. It's a great way for attendees to have a laugh and capture memories of the event. Plus, those photos are likely to get shared, giving your brand some extra visibility. 

A social wall with photo booth integration at #wsecuallstar23.

5. Spin the wheel

To spice things up,set up a prize wheel at your booth. Don’t let your swag go to waste, and let attendees spin to win various goodies. It's a fun, interactive way to draw people in and create a buzz around your booth.

6. Trivia game

Challenge attendees with a trivia game about your industry or product. It's a smart way to engage people while educating them about what you do. Plus, a little friendly competition never hurts!

Find more trade booth ideas in the Event Professional's Toolkit by Walls.io! Discover a goldmine of event planning resources, including checklists, ready-to-use templates, guides, statistics and more. 

Download for free

7. Virtual Reality (VR) demos

Step into the future with VR demos at your booth! It's like taking attendees on a magical journey right from your spot, showing off your products or services in a whole new dimension. 

8. VIP lounge

Make your key guests feel extra special with a VIP lounge. It's a sweet spot where your important clients or partners can relax, chat, or network in style. Talk about rolling out the red carpet!

9. Name engraving

Offer a unique touch with a name engraving service. Whether it's on a pen, a notebook, or something even cooler, it's a personalized gift that attendees will cherish and remember you by.

10. Charging stations

Be the hero with charging stations at your booth. In today's world, a little battery boost is always welcome, and it gives visitors a reason to hang around and chat while they charge up.

11. Instagrammable moments

Create spots that are too cute or cool not to share. When attendees snap pics and share them on social media, it's like free advertising with a personal touch. 

12. Social media wall

Use interactive screens to showcase your products or services on a feed that also displays social media posts with the event's hashtag or posts from users and fans of your brand. 

© NETZSCH Pumps & Systems

At a trade show, where everyone's on the lookout for new connections and solutions, your booth can really make or break your game. It doesn't just pull in more people; it also boosts how people see your brand, making you look like the go-to expert in your field. Make sure you make the most of it!

Written by Aleksandra Petrash, Partnership Marketing Manager, Walls.io

Maximize your event content
Event Marketing

Maximize your event content: A 5-step guide to success

3
Mins Read
Kishore C S

Revitalize your event's content with actionable tips on crafting and distributing engaging, bite-sized gems that capture and extend audience engagement.

The curtain has closed on your latest event, leaving behind a treasure trove of insights, discussions, and presentations. This content, now tucked away in your vault, holds the potential to continue the conversation, educate, and inspire. However, in an era where attention spans are dwindling, the prospect of diving into hours of footage to unearth shareable content can seem daunting, akin to finding a needle in a haystack. Yet, the value locked within this content is too significant to overlook, demanding a strategic approach to ensure it doesn't go to waste.

How do you navigate this challenge?

Here's a step-by-step guide to transforming your event's content into engaging, digestible pieces that resonate with your audience.

Step 1: Identify the gold

Start by pinpointing the moments that truly resonated with your audience. These are the insights, quotes, and discussions that sparked the most questions or were highlighted by attendees. Don't just guess; use engagement metrics and feedback to guide you.

Step 2: Slice and dice with purpose

Now, it's time to get chopping, but not all content slices are created equal. Aim for variety: short clips for social media, longer segments for YouTube or your website, and even audio snippets for a podcast. Remember, the goal is to repurpose content in a way that feels fresh and tailored to each platform.

Step 3: Quality over quantity

As you edit, keep quality at the forefront. This doesn't mean every clip needs a Hollywood budget, but clear audio and a decent visual setup can go a long way. Tools and AI can help enhance quality without breaking the bank, ensuring your content stands out in the crowded digital space.

Step 4: Serve it up strategically

Think about your audience's online habits and serve up your content accordingly. LinkedIn users might appreciate more professional insights, while Instagram or TikTok might be the perfect place for behind-the-scenes clips or quick tips. Use scheduling tools to maintain a consistent flow of content.

Step 5: Analyze and adapt

Finally, keep an eye on how each piece of content performs. Which topics got the most engagement? What format did your audience prefer? Use these insights to refine your strategy for next time, ensuring you're always hitting the mark with your target audience.

Bringing it all together with Zuddl and Parmonic

Feeling overwhelmed? You're not alone. 

That's where the Zuddl and Parmonic integration comes into play. This powerful combo simplifies the process, allowing you to easily transform your event recordings into a variety of content formats. 

From generating highlight reels to creating bite-sized clips perfect for social media, this integration is designed to help you maximize your content's reach and engagement without the manual headache.

See it in action

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Virtual and hybrid events
Product
Virtual Events

Feature Focus: Building engaging content for virtual and hybrid events

5
Mins Read
Vedha Sayyaparaju

Dive into Zuddl's latest: from snazzy video production to AI magic and hybrid event hacks, we're making virtual and hybrid meetups a blast!

No more eyes glazing during virtual events and hybrid events

At Zuddl, we know from talking to some of the best event marketers and conference gurus that the task of making virtual events fun, memorable and meaningful is tough. Add an in-person element and it can go from 0 to 60 quickly in terms of how many components need to be accounted for. 

But, there is a better way. We recently released cool features to double-down on making both virtual and hybrid events great - say goodbye to disengaged audiences and technical glitches, and hello to seamless, interactive sessions that captivate both in-person and online attendees.

I'm really excited to share some of the new features we've rolled out.

Video Production & Streaming

It’s 2024. Time to elevate your video content to broadcast quality across virtual and hybrid events.

This round of updates simplifies content creation, enhances brand visibility, and ensures seamless speaker and content management.

Key Enhancements:

  • On-Demand Content Management: Easily access, download, and filter event recordings from the organizer dashboard. Opt to share with specific audiences and integrate seamlessly into event schedules for effortless viewing.
  • Advanced Branding Tools: Customize your content with branded overlays, logos, and themes. Choose from a vast library or upload custom backgrounds and engage your audience with dynamic lower-thirds and announcements.
  • Efficient Speaker Prep: Utilize the virtual green room for speaker readiness, including tech checks and smooth transitions. A pre-configured repository ensures all presentation materials are at your fingertips.
  • Dynamic Content Formats: Blend live and pre-recorded segments for engaging experiences. Create and share highlight clips with built-in editing tools for maximum impact.

Your team is completely empowered to deliver high-quality, engaging, and branded content with ease, ensuring every event stands out - with no hiccups. 

See it in action 

Integration: Parmonic

With this integration, you’ll be able to take virtual and hybrid content to the next level. Zuddl-Parmonic integration leverages the power of AI to deliver multi-format content that is immediately usable by B2B marketers, sales, and customer teams for follow-ups, social sharing, emails, and even a pre-built landing page.

Integration Highlights:

  • Effortless Content Integration: Seamlessly transfer high-quality recordings from Zuddl to Parmonic, simplifying the content management workflow.
  • AI-Powered Repurposing: Utilize Parmonic's AI to automatically repurpose event videos into engaging content formats, from bite-sized moments to comprehensive trailers, enhancing content accessibility and engagement.
  • Versatile Content Distribution: Transform event materials into diverse content types suitable for blogs, social media, and other channels, ensuring your event's insights reach a wider audience.

With the Zuddl-Parmonic integration, your event content becomes a dynamic resource, continuously driving marketing strategies, enhancing audience engagement, and fostering lead generation long after the event's conclusion

Check out the announcement to learn how to get started. 

See it in action 

Pulling it Together: Hybrid Highlights

The above features are amazing, but how do they fit in the hybrid landscape? Pair them with these hybrid features for an event that combines the best virtual and in-person elements to drive outcomes while delivering value to your attendees. 

  • Engaging Attendee Experience: Utilize a branded mobile app for personalized scheduling and interactions, alongside interactive features like live Q&A, polls, and networking opportunities for both in-person and virtual participants.
  • Effortless In-Person and Virtual Integration: Simplify check-ins, enable on-demand badge printing, and manage sessions efficiently while providing zero-lag streaming and customizable virtual venues for remote attendees.
  • Flexible Registration and Ticketing: Offer tailored registration with a mobile-friendly builder, diverse ticketing options, and a visual flow builder for unique attendee paths.
  • Seamless Connectivity: Bridge in-person and virtual attendees with interactive zones and extend branding across all event aspects for cohesive engagement.
  • Comprehensive Integration and Analytics: Leverage native integrations with major marketing and CRM platforms for real-time insights, equipped with user-friendly dashboards for immediate data access.

Zuddl simplifies the complexity of hybrid events, making it easier to create immersive and interactive experiences that captivate all attendees, regardless of their location.

See it in action 

Stay Tuned and Send Your Thoughts

This latest release is more than just an update; it's a complete reimagining of what hybrid events can be. Welcome to the future of event management, where every detail is crafted to perfection, ensuring your events are not only hybrid but also high-impact.

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable.

Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

Field marketing events
In-Person Events
Event Marketing

Field marketing experts reveal exclusive budgeting hacks!

3
Mins Read
Kishore C S

Get insider tips and strategies for making every dollar count in your field marketing efforts.

Yes, we know it's common practice to establish goals before anything else, but in this scenario, examining your financial resources upfront should come first.

Understanding how much money you have to work with lets you draw out the playing field, helps you to identify the scope and ambition of your efforts and prevents a ‘goals gone wild’ scenario. It’s an approach that Ashley Mauras, Director of Experience Marketing at Quantum Metric, highly recommends.

Ashley Mauras, Director of Experience Marketing, Quantum Metric

Why you should set a budget before setting field marketing goals
Even before you set your goals, look at your budget. It will give you clarity on both your limitations + opportunities, such as the number of events you can plan, the level of investment you can make in each event, and your target number of attendees.

For example, you could do a happy hour for 30 people and spend $3K, or you could book a luxury suite at a sporting event for $15K with limited tickets, which may lead you to target an executive-level audience to give you the best chance at ROI. Your budget will help you understand what’s feasible right away.

When calculating the impact of your events on the pipeline, it can help to weigh its efficiency against other channels, explains Ben Winn, Director of Community at FirstMark in this LinkedIn article.

Ben Winn, Director of Community at FirstMark

How to calculate the impact of field marketing events on pipeline

Put simply, all you need to know is how efficient your field marketing spend is, and how its efficiency compares to your other customer acquisition channels. For every dollar you spend on it, how many dollars are you getting back?

If you have no idea what your field marketing spend efficiency is, you should start there BEFORE establishing a budget for it.

Now, this will give you a high-level budget to work with, but there’s a lot more to factor into your planning and budgeting, which we’ll unpack in the following sections.

Get a ready budgeting template for your field events - head to our field marketing guide.

Onsite Solutions by Zuddl
Product
In-Person Events

Zuddl Update: Take onsite events to new heights

5
Mins Read
Vedha Sayyaparaju

Discover how you can leverage Zuddl's onsite suite for seamless event check-ins, engaging conversations, and create the perfect vibe for both attendees and event marketers.

It’s time to revamp the onsite experience for all

At Zuddl, we're all about making your event experience unforgettable - think smooth check-ins, engaging conversations, and an overall vibe that works - for attendees and event marketers. 

We've been hard at work lately, launching some exciting updates and features designed to simplify and enhance your experience, no matter the size of your event, from intimate meetups to large-scale conferences.

I'm really excited to share some of the cool new features we've rolled out recently for in-person events. 

See it in action 

Check-in and Badge Printing

Is there anything worse than a long line of frustrated attendees? Nope. Attendees want to grab their badges and go, which motivated us to rethink check-in. 

Zuddl’s comprehensive event check-in and on-demand badge printing solution is designed to streamline your event's entry process and elevate the attendee experience with stunning, high-quality (and on-brand) badges. Our integrated system ensures a seamless check-in, allowing attendees to quickly gain access to your event while providing them a quick way to grab their badges and go.

New for check-in and badging 

  • Seamless Check-In Process: Zuddl's kiosks (delivered to you with ease!) offer hassle-free, speedy QR code check-ins and include a reliable offline self-check-in mode for enhanced attendee convenience.
  • On-Demand Badge Printing: Say goodbye to the chaos of pre-printing. Our system prints badges in real-time, ensuring each attendee receives a personalized badge upon check-in.
  • All-Inclusive Hardware and Software: From badges, lanyards, and badge holders to onsite printers and routers, we provide a complete solution for all your event's on-site needs.
  • Customizable Badge Design: Boost your brand's identity with customizable badges. Choose from high-quality paper or plastic and design badges that make a statement.
  • Dedicated Onsite Support: Our support team is available to assist with setup, testing, and the check-in process on the day of the event, ensuring everything runs smoothly.

Elevate your event with our advanced check-in solution and give your attendees an unforgettable first impression.

See it in action 

Lead Capture

This feature aims to empower exhibitors with instant access to critical lead data, directly feeding ROI across sales and marketing event strategies. The Zuddl solution offers a seamless and efficient way to capture and utilize lead information, ensuring exhibitors can maximize event participation.

  • Customizable Lead Intake Forms: Exhibitors can personalize their lead intake forms by adding custom questions for more targeted and relevant lead data collection. This customization can be easily done within the exhibitor portal, eliminating the need for external coordination and saving serious time.
  • Real-Time Lead Data Access: Through Zuddl’s lead retrieval solutions, exhibitors can export leads directly from the mobile app in real time, getting instant access to the data. Additionally, a real-time leads dashboard is available within the exhibitor portal, giving a comprehensive overview of lead interactions and engagements.
  • Enhanced Lead Management Features: Zuddl’s system allows booth staff to bookmark leads as hot, cold or warm and add notes, facilitating better follow-up and lead nurturing post-event - a win-win for go-to-market teams.

This feature set is designed to transform how exhibitors interact with and benefit from event participation, providing the tools they need for more effective and efficient lead generation and management.

See it in action 

Attendee Mobile App

Finally, one of the most anticipated features in this onsite bundle: the attendee app.

The Zuddl attendee app revolutionizes event experiences by providing a personalized and fully branded digital companion, uniquely enhancing attendee engagement. Unlike a generic Zuddl app where users must input an event ID, this custom app is native to the Apple Store or Google Play Store, ensuring seamless access tailored specifically for each event.

This is not just an app; it's your event's digital companion, designed to reflect your unique brand and engage your attendees like never before.

Included in the app:

  • Fully Customizable Branding: Dive into an app that's 100% yours. Customize it to your heart's content with your own fonts, colors, logos, and images, making it feel tailor-made for your event.
  • Engagement at Your Fingertips: Packed with interactive features like Q&A, polls, chat, surveys, and networking, plus fun elements like leaderboards to keep the engagement high.
  • Navigate with Ease: With embeddable interactive maps, attendees can effortlessly find their way around, making the most of every moment.
  • Personalized Schedules: Allow attendees to craft their own event journey with a user-friendly schedule builder, ensuring they don't miss a beat of what's important to them.
  • Insightful Surveys: Craft detailed surveys to gather valuable feedback, with various question types and seamless integration for easy analysis.
  • Effortless Networking: Facilitate meaningful connections with interest-based networking, customizable rules, and options for 1:1 meetings right from the app.
  • Guided Exploration: Help attendees easily plan their day, using multiple interactive maps for all event areas, ensuring a smooth and enjoyable experience.

Your search ends here. Elevate your event with an app as unique as your brand, designed to deliver an unparalleled attendee experience.

Stay Tuned and Send Your Thoughts

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable.

Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

See it in action

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B2BMX 2024
Event Marketing
In-Person Events

How to make the most of B2B Marketing Exchange (#B2BMX) 2024

3
Mins Read
Kishore C S

Heading to B2BMX 2024? Maximize your experience at B2BMX 2024 with these epic sessions, speakers and networking opportunities!

The B2B Marketing Exchange (#B2BMX) 2024 in Scottsdale, Arizona, is shaping up to be an essential event for B2B marketers aiming to revamp their strategies and accelerate growth. With over 80 sessions across five tracks, including Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy, and ABM In Action Live, the event promises a wealth of learning and networking opportunities. Here's how event marketers can make the most of #B2BMX 2024:

Must-attend sessions and speakers

Opening Keynote: "B2B Content Lessons From Taylor Swift: Shake Off Your Old Strategy & Experiment To Engage" by Phyllis Davidson (Forrester)

Nope, you don't have to be a Swiftie to enjoy this one! 

Davidson will explore innovative content strategies, emphasizing personalization and experimentation, drawing inspiration from Taylor Swift's approach to engaging audiences.

Keynote: "Elevating B2B Marketing: Transforming Challenges Into Opportunities With Customer Experience" by Dan Gingiss (The Experience Maker)

Learn how integrating customer experience principles can transform B2B marketing challenges into opportunities, driving significant organizational change.

Keynote: "B2B Buyers Want A Better Purchasing Experience — Get The ABM Framework That Delivers It" by Steve Armenti (Google)

Armenti will discuss using Account-Based Marketing (ABM) to meet the evolving needs of today's B2B buyers, offering a fresh perspective on enhancing the purchasing experience.

"It’s Not A Sales Or Marketing Issue; It’s A Brand Issue: No BS Brand Tactics For B2B Marketing Leaders Who Want To Win" by Kate DiLeo (Brand Trifecta)

This session will focus on no-nonsense brand tactics that B2B marketing leaders can employ to distinguish their brand and achieve market success.

Networking and special events

CMO Mentors Program:

A unique opportunity to connect with seasoned industry veterans, offering guidance and insights to up-and-coming practitioners.

CMO Exchange:

An invite-only event for CMOs to share strategies, challenges, and successes in a confidential setting.

B2B Marketing Exchange Happy Hour:

Join 150 Marketing leaders for drinks and dinner - hosted by Chili Pipper, Navattic, RollWorks and Zuddl!

Making the Most of #B2BMX 2024

  • Plan your agenda: With over 80 sessions, prioritize those that align with your strategic goals and challenges. Consider a mix of keynotes, breakouts, and workshops for a comprehensive learning experience.
  • Engage actively: Participate in Q&A sessions, workshops, and networking events. The more you engage, the more you'll gain.
  • Connect digitally: Use the event's hashtag to share insights, connect with speakers and attendees online, and extend your networking beyond the physical event space.
  • Follow up: After the event, reach out to the contacts you've made. A quick LinkedIn message or email can help cement new relationships and open doors to future collaborations.

Have fun!

Parmonic
Product
Event Marketing

Zuddl X Parmonic - Get the most out of your event content with AI!

5
Mins Read
Kishore C S

Slash content creation time and costs while boosting your B2B event's reach with Zuddl and Parmonic's integration. Transform your event videos into captivating marketing moments, blog posts, and more in record time!

Every event, pretty much, has three main goals:

1) Get as many relevant folks to attend as possible

2) Drive a dizzying ROI

3) Generate as much original content as possible

... After all, this trifecta determines the success of your event and if it will find favor for its next edition. 

Now, events, whether they are in-person, virtual, or webinars, have the potential to generate content that, if leveraged while the event is still fresh, can help sales and marketing teams create better outreach, convert high-intent leads to opportunities, and increase the shelf life of your event. 

This is important because an event today is no longer just about the live moments; it's also about the afterglow—the conversations, insights, and connections that continue to resonate.

To help event marketers truly tap into the potential of event content, we’ve partnered with Parmonic - and we're super thrilled about it!

Now you'll be able to push high-quality recordings of your event or webinar from Zuddl directly to your Parmonic dashboard - where they can be transformed into key moments, trailers, quotes, gifs, webpages, blogs, social posts - the works!

Here are 3 ways you can leverage this power-packed integration:

Maximize your event’s reach

This collaboration between Zuddl and Parmonic presents a ready solution for B2B marketers looking to extend the life and reach of their event content. 

By quickly turning your event videos into ready transcripts, bite-sized moments, trailers, and blog posts, this integration ensures that the rich insights and highlights from any event are not lost but repurposed for timely and long-term impact.

Streamline your content workflow with AI

The heart of this integration lies in its ability to streamline the content creation process. With Parmonic's AI capabilities, videos processed through Zuddl can be effortlessly transformed into engaging ‘Moments’ - snippets suitable for various marketing channels, as well as a blog post highlighting key points of the video and much more!

This not only slashes the time typically required for such transformations but also proves to be far more cost-effective than engaging an external video production agency.

Enrich sales-and-marketing partnership

A game-changing feature of the Zuddl-Parmonic integration is its direct impact on sales and marketing efforts. The processed videos can be effortlessly pushed to platforms like Salesloft, enabling sales teams to leverage these bite-sized moments in their outbound communications. 

This won’t just enhance the effectiveness of your outreach efforts but will also ensure that your hot prospects are engaged with compelling content at every touchpoint.

How to get started:

Integrating Parmonic with Zuddl is a straightforward process:

  1. Contact Zuddl support with your details:

(Organization Name: Name of your organization in Zuddl, Organization ID: Entered by our CS team)

Using the above details, our customer success team will create a Parmonic account.

  1. After this, a "Go to Parmonic" button becomes available in your Zuddl dashboard.

Note: You do not need to manually create a user profile in Parmonic - Zuddl automatically creates a user profile the first time you click the ‘Go to Parmonic’ button. 

  1. Once created, you can use the same button to access your Parmonic dashboard anytime.

Learn how to start editing your recordings

As we move forward, this collaboration will undoubtedly serve as a benchmark for how event content is leveraged, ensuring that businesses can make the most out of every moment captured.

Events
User Conferences
Event Marketing

5 straight-up wicked hacks to get more out of your events

4
Mins Read
Kishore C S

Explore actionable strategies to enhance your event's impact, from crafting engaging experiences to effective follow-up

Whether you're organizing a corporate conference, a trade show, or an intimate seminar, the success of your event hinges on your ability to engage, connect, and leave a memorable impression. Last week, we spoke to some rockstars in the events industry to gather practical strategies that can transform your events from ordinary to extraordinary.

Here are 5 super-cool takeaways from them:

Use this three-pronged approach to planning your event content strategy

Nailing your event content at the pre-production stage is key to event success and outcomes. Here’s what industry expert, Morgan J Ingram, Founder & CEO, AMP, breaks this down into 3 important steps:

  • The first step is pinpointing key individuals for collaboration and crafting an engaging booth experience - crucial for attracting the right audience. 
  • Next, plan your content goals: whether it's generating a few months of material or aligning with an upcoming product launch. 
  • The final step involves strategically engaging key accounts in your content, targeting not just influencers but also potential high-value clients. 

This three-pronged approach ensures a focused and impactful presence at any event, blending content creation with targeted networking.

Now, when it comes to designing your booth or event space, consider it a storytelling platform. How can it uniquely convey your brand's message? Interactive displays, immersive experiences, or live demonstrations can transform your space into a dynamic environment that not only tells your story but also actively involves your audience in it.

Personalize VIP experiences

“Personalization is integral to the event itself; when you register, we ask what you're interested in, and who you want to talk to.” says Sanjib Kalita, Head of Industry, Fintech Meetup

For VIPs or key accounts, create experiences that go beyond the standard. Tailor these moments to their specific interests. This could mean setting up exclusive meetings with your top executives, offering private tours of your product demos, or even organizing special events within the event. The goal is to make these individuals feel exceptionally valued and provide them with a unique experience that they associate directly with your brand.

Make follow-ups memorable

Transform your event follow-ups into memorable interactions. Instead of generic emails, personalize your messages with specific references to conversations had or experiences shared at the event. If you took a photo with an attendee, include it in your follow-up. This personal touch not only enhances recall but also strengthens the connection made during the event.

Use this three-step framework to repurpose event content

Of course, you can turn keynote speeches into blog posts, panel discussions into podcast episodes, or Q&A sessions into social media content. Morgan deep-dives into this and offers a compelling three-step framework that can revolutionize how we approach events. 

  • Firstly, it involves repurposing event content in the sales cycle, such as using customer interviews or expert discussions to directly engage with your audience.
  • Secondly, he suggests on-site content creation, like hosting shows or conducting interviews at the event, effectively turning a day's event into a year's worth of content. 
  • Lastly, this content can be further leveraged bypo transforming it into various formats, such as LinkedIn posts, to amplify your reach. 

Glean insights and learnings from each event

Each event is a goldmine of insights. Pay close attention to feedback, both direct and indirect. Monitor social media mentions and attendee reviews to gauge the event's reception. Use these insights to refine your approach for future events. Remember, the most impactful lessons often come from unexpected sources or minor details that highlight areas for improvement or innovation.

"You've got to find places where they don't know you're listening so you can get the true feedback."  says Jason Widup, Founder, Peak B2B Marketing.

By incorporating these strategies, you can significantly enhance the impact and success of your events.

Ticketing and registration
Product
User Conferences

New Year, New Features: Zuddl’s game-changing features for registration and ticketing

7
Mins Read
Vedha Sayyaparaju

Here's all you need to know about Zuddl's robust yet user-friendly toolset for ticketing and registration that guarantees a smooth and seamless experience, both for the organizers and the attendees.

2024: The year event marketers get what they need

At Zuddl, we operate with a core belief: event marketers deserve better. It's what drives us every day.

We're all about boosting efficiency, sparking creativity, and ramping up success for event marketers, no matter the size of their event. It's a commitment that led our team to spend 2023 really digging deep into what event marketers truly need.

We weren't brainstorming in a boardroom. We were out engaging with thought leaders, customers, and the wider B2B event marketing community to nail down the features that would make a legit difference from the usual, piecemeal solutions.

So, here we are in 2024, ready to unveil our first big launch of the year.

We’ve tackled the intricacies and unique challenges of modern event management head-on. 

The result? A robust yet user-friendly toolset for ticketing and registration that guarantees a smooth and seamless experience, both for the organizers and the attendees. And this is just the first exciting release to come with more enhancements across our platform.


Registration Flow Builder

Forget spending hours diagramming out registration flows and stressing about the potential for error. The Zuddl Registration Flow Builder simplifies complex processes into manageable, intuitive flows.

Enhance your attendee journey from the first click to the event day. Say goodbye to coding complexities. The no-code, drag-and-drop functionality allows you to visualize, construct, and implement the perfect registration process for each event.

Features Highlights:

  • Drag and drop simplicity: Easily create flexible registration flows by dragging, dropping, previewing, and publishing in just a few clicks.
  • Complex, made easy: Effortlessly design and integrate branching in your flows, while adding, removing, or modifying forms and ticket modules with unparalleled ease.
  • Embed anywhere: Embed your registration flow on your website or via Zuddl’s landing page builder to keep your audience engaged on your platforms.
  • Conditional branching: Customize the registration experience with conditional branching based on ticket types, responses, and more.
  • Customization at your fingers: Reflect your brand's identity at every step with control over design elements, including custom CSS and HTML options.


Remember how we said 2024 is the year event marketers get what they need? The registration flow is a commitment to empowering you to create complex ,yet personalized registration experiences without needing extensive technical skills.

Ticketing Conditions

Ready to redefine your approach to event ticketing? This new addition brings unmatched flexibility and control to your event's ticketing strategy and makes activating different scenarios and discounts a breeze.

What's New?

  • Any ticket, any event: Customize multi-level ticketing tiers, discounts, and bundling plans for any event type.
  • Multiple ticket tiers: Cater to diverse audiences with different ticket tiers for access levels or registration types.
  • Customized access control: Define eligibility for specific ticket types, with access restrictions based on domains or a predefined guest list.
  • Simplified complex flows: Manage different ticket tiers with ease, incorporating caps, expiry dates, and coupon/promo codes.
  • Custom communications: Set up tailored communications for different ticket types, ensuring attendees always have the correct information.
  • Promo code management: Simplify promo code management with options like ‘BOGO’ or ‘buy three, get 20% off the fourth’, complemented by bulk creation and detailed analytics.

Ticketing Conditions are designed to simplify and enhance your event ticketing, especially for complex setups, offering the flexibility and control you need to ensure everyone gets the right content and context.

Landing Pages and Widgets

Here are two incredible new features to make your event landing pages not only visually stunning but functionally solid and on brand.

Enhanced Customization for Zuddl Landing Pages:

Your event's first impression counts. Zuddl’s landing page builder ensures it's a memorable one. With 100% customizable and brandable options, you can now create landing pages that wow.

  • Easy and fast: Create beautiful pages in minutes with the intuitive drag-and-drop builder. No coding required!
  • Fully brand-aligned: Customize every aspect, from logos and colors to fonts and creatives, ensuring your landing page is an extension of your brand.
  • Performance-driven design: Our landing pages are not only visually appealing but also SEO-friendly and optimized for mobile, ensuring a wider reach.
  • Your domain, your control: Host your event landing page on your domain for a cohesive brand experience.

Widgets for Site Pages:

Effortlessly keep all your event content updated across platforms with new embeddable widgets.

  • Efficient content management: Update your schedule and speaker lineup in one place, and see the changes reflect everywhere – be it your registration page, Zuddl's landing page, or the app.
  • Simple embeds, powerful customization: With easy-to-embed codes and CSS customization, you can make these widgets blend seamlessly with your site's unique style.
  • One-click updates: Easily add, remove, or edit speaker details, and have them updated instantly across all assets.
  • Centralized schedule management: Modify your event schedule in one place and allow attendees to build their schedule right from the widget.

These new features empower you to create landing pages and update time-intensive sections via widgets that not only reflect your brand's identity but also streamline managing event content - ensuring content is fresh and accurate.

Stay Tuned and Send Your Thoughts

Stay tuned for more Zuddl updates as we work to make event management easier and events more memorable. Your feedback is crucial for improvement. Share your ideas with your CSM or email me at vedha@zuddl.com – I read and value every message.

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Accessibility and inclusivity
In-Person Events
Event Marketing

Access and inclusivity: Inside the event marketers' strategy for 2024

3
Mins Read
Kishore C S

Discover how you can make your events more inclusive and accessible in 2024, from adaptive registration processes to selecting diverse, accommodating venues.

How are event marketers reimagining accessibility and inclusivity for 2024? 

Our recent survey revealed that 59.6% of event marketers are prioritizing these aspects.

This change is not just about compliance; it's a deep-seated commitment to inclusivity, reflecting a genuine concern for every attendee's experience. 

Today, we’ll look into some of the strategies shared by event marketers.

Comprehensive accessibility planning

Event marketers are adopting a multifaceted approach to understand and cater to diverse attendee needs. This involves recognizing a spectrum of disabilities and tailoring events to accommodate various needs, such as mobility, visual, hearing, cognitive, and neurodivergent conditions. Strategies extend beyond physical accommodations to include virtual and hybrid event formats, closed captioning, sign language interpreters, and mindful gifting. Marketers are also focusing on multiple language offerings, increased website accessibility, and promoting women in leadership and sustainable businesses to cater to a broader audience.

Registration and on-site experience

The registration process has evolved into a critical touchpoint for inclusivity. Detailed questions about attendees' needs are now standard, setting an inclusive tone from the start. Onsite, ensuring wheelchair accessibility, providing quiet rooms, and accommodating service animals are essential. Event marketers are also adopting flexible scheduling and hosting events at times ideal for various time zones, ensuring diverse speaker lineups, and choosing venues accessible to individuals with disabilities.

Diverse and inclusive attendee representation

Diversity in attendee lists is now a deliberate strategy. Ensuring representation across various demographics is becoming a norm. Engaging with diverse communities, checking for unintended bias in invites, speakers, and hosts, and intentional speaker selection are part of this inclusive approach. Event marketers are utilizing diverse networks and promoting small customer businesses and sustainable businesses as key strategies.

Welcoming environment and communication

Creating a welcoming environment goes beyond logistics. It's about fostering a sense of belonging through networking opportunities for underrepresented groups and implementing clear Codes of Conduct. Simple, clear language in signage and materials, along with staff training on respectful interaction, are vital. Many marketers are working with advocates to ensure accommodations for mental and physical needs and conducting training sessions on inclusivity for organizers and staff.

Venue and technology considerations

Choosing the right venue is critical for accessibility. Venues with accessible features and navigable spaces for all attendees are preferred. Utilizing assistive technology like screen readers and ensuring compatibility with various tools is essential. Designing event websites and materials on platforms that meet accessibility guidelines supports attendees with visual impairments or color vision deficiency.

The integration of inclusivity and accessibility into B2B events is a response to a growing demand for empathetic and responsive events. This approach enriches the event experience for everyone and contributes to a more inclusive and accessible business world.

Event teams
Event Marketing
In-Person Events

Decoding the modern events team: 3 key insights from the front lines

3
Mins Read
Kishore C S

Explore the changing dynamics of event teams and the key roles that drive success in today's event marketing, guided by insights from industry experts.

Event marketing has evolved significantly, shifting focus from merely attracting crowds to aligning with direct business outcomes.

This evolution has also reshaped the structure and function of event teams. Insights from industry experts Stephanie Pennell, Director of Event Marketing at Zoominfo, Rachel Chinapen, Event Marketing Manager at Zoominfo, and Nick Bennett, CCO & Co-Founder of Tack, provide a fresh perspective on this transformation.

The necessity of being scrappy

For event marketers, being resourceful and efficient is more than a desirable trait; it's a necessity.

Stephanie Pennell emphasizes this, stating, "You need to be scrappy... how do you prove the value of what you're doing and how can you do more with less... they (your leadership team) are always going to want you to say - you can do more with less.”

This mindset encourages innovative solutions that maximize impact without inflating budgets, crucial in times of limited resources.

Specialization within teams

The trend towards smaller, specialized teams is evident in modern event management. In 2023, 75.4% of organizations reported having event teams of 1-5 members, reflecting a strategic shift towards efficiency and adaptability. This approach allows team members to focus on specific aspects of event marketing, such as trade shows or privately hosted events, enhancing efficiency and effectiveness through collaboration and integration with other departments. Stephanie Pennell highlights, "Having those niche areas has been really beneficial... provided they all (her team members) work closely to share best practices... it's integrated with other teams."

Mastering communication across departments

Here's a no-brainer that also cannot be overstated: strong communication is crucial for successful event marketing.

Rachel Chinapen points out, "Especially working in an organization like Zoominfo, being able to communicate across departments is essential. To find out how to report back to the C-Suite on our event success, to make sure our messaging at the event is tied back to the broader campaigns, communication is the first skill you need."

Her insight underlines the importance of strong communication channels and skills within the event team to ensure a cohesive and collaborative effort in every event.

Watch the webinar on-demand

Feature focus
Product
User Conferences

Feature focus - January '24

3
Mins Read
Philson John Philip

Revolutionize your events with event hubs, Parmonic AI integration, custom access groups, and trigger-based communications!

As we step into 2024, we’ve handpicked 4 key features of Zuddl that can be game-changers for your events this year.

Let’s get started.

Event hubs

Easily group and access your events and webinars

Event hubs are your go-to solution for organizing and showcasing a series of events and webinars in one central location. This feature allows you to manage each event or webinar individually, tailoring settings like registrations, venue setup, and communications to your needs. You can create a Landing page or a Hub widget, adding your events and webinars to the Hub for an all-encompassing view for your attendees.

Learn more about event hubs

Parmonic integration

Use Parmonic’s powerful AI tools to edit your session recordings

With Parmonic integrated into Zuddl, you have access to advanced AI tools for editing your event recordings. This feature enables you to push recordings to Parmonic for precise editing. You can trim your recordings to create engaging, concise content and generate accurate transcripts, making your content more engaging and accessible to your audience.

Custom access groups

Group your attendees exactly the way you want 

Custom access groups give you the flexibility to organize your attendees exactly how you want. You can create groups based on specific criteria from registration forms. These groups are perfect for targeted communications and implementing access control restrictions, ensuring a personalized experience for each attendee at your event.

Learn how to create a custom group

Trigger-based communications

Fine-tune your event communications

Trigger-based communications offer you automated and efficient messaging tailored to your event's needs. This feature allows you to set specific triggers for sending communications, ensuring that your messages are timely and relevant to each segment of your audience. The available triggers cover various event scenarios, making your communication process more streamlined and effective.

As you plan your events for 2024, these features will enhance your ability to create memorable and successful events, ensuring a more meaningful experience for both you and your attendees.

EverAfter's 'Happily' virtual conference name on a light purple background
Event Marketing
Virtual Events

3 tactics from EverAfter to get 18% more demo bookings from a virtual conference

3
Mins Read
Pavi Sagar

Here’s how EverAfter drove 18% more demo bookings and 60% more website traffic from their debut virtual conference ‘Happily’.

When Adi Gorelik, Brand & Communications Manager of EverAfter (a leader in the B2B customer interface platform industry), first took up the challenge of hosting the company’s debut virtual conference titled ‘Happily,’ her goal was simple: make it a fun and impactful experience for everyone.

The conference hit this goal and didn’t stop there, going above and beyond expectations. The results were truly a B2B event marketer’s dream come true, with a high registration, turnout, and engagement rate that contributed to incredible tangible results: 18% more demo bookings and 60% more website traffic.

Here are 3 things that Team EverAfter did that led to this outcome.

Tactic 1:  EverAfter's brand’s personality took center stage 

Easy customization let the team make fonts, colors, buttons, and CTAs across the conference - from landing page to virtual stage - reflect EverAfter's lively, happy branding. The end result truly looked as if it was EverAfter’s own platform. 

This branding capability helped to drive a registration rate of 134% more than was expected.

Tactic 2: Engagement tools kept conference energy up! 

The team used a blend of tools, such as Polls, Chat, Emoji Reactions, the Leaderboard, as well as a Photobooth to create an upbeat and energized atmosphere that attendees enjoyed. 

It worked well. 

63% of the virtual conference attendees stayed until the end.

Tactic 3: Clever use of platform features fuelled full-funnel impact 

  1. Photobooth photos shared to LinkedIn boosted reach.

     2. CTAs in the virtual venue let attendees easily book demos.

     3. Polls and Chat intel helped Sales follow-up be more targeted 

The combination of all these elements working together led to a 60% website traffic surge and 18% more demo bookings.

The takeaway:

Extremely thoughtful event planning and execution of the virtual conference, aided by clever use of platform features, translated into real-world gains for EverAfter, evidenced by a substantial 60% surge in website traffic and an 18% increase in demo bookings. 

In crafting this success story, EverAfter has set a benchmark for fun and results-driven virtual conferences.

Read more about EverAfter’s success here.

Conference
User Conferences
In-Person Events

Maximizing post-conference momentum - 3 key steps

3
Mins Read
Kishore C S

Learn key strategies for extending the life of your conference, converting attendee data into business opportunities, and using feedback for future success.

The curtains have closed on your latest conference, but hold off on that celebratory drink just yet!

The post-conference phase is as critical as the event itself. It's time to roll up your sleeves and dive into the crucial steps that will amplify the impact of your event.

Let’s explore how you can turn your recent user conference into a springboard for future success.

1. On-demand content

Your event's extended life: First up, collaborate with your content and design teams to make recorded sessions available online. This is not just about providing value to attendees who want to revisit sessions or catch up on missed ones; it's about extending your event's reach. By making this content easily accessible and shareable, you turn your conference into a content flywheel, reaching even those who couldn't attend.

2. Data reconciliation and follow-up

Next, it's time for some data magic. Reconcile attendee data, session information, and reports. Share these insights with your sponsors and use them for targeted follow-ups. Remember, the data you've gathered is gold – use it wisely to nurture leads and provide your sales team with actionable insights. The goal here is to convert interest into concrete business opportunities.

You can use this checklist to track your after-event activities

3. Feedback collection and debrief

Now, let's talk feedback. It's not just about collecting opinions; it's about creating a feedback loop that aligns with your event's objectives. Use the insights to understand how well you met your goals and where to improve. Remember, feedback is not just a formality – it's a tool for transformation. Involve your attendees in the process; you'll get more honest, actionable insights.

Here's a framework you can follow:

When it comes to collecting feedback from attendees, involving them in building their experience can significantly impact the quality and honesty of the feedback received. By giving them a sense of ownership in the process, attendees are more likely to provide thoughtful and insightful feedback that can help improve the overall event experience.

Here are sample survey questions to get you started

A pair of hands pointing at a computer screen with a purple background.
Event Marketing

Start listening: How feedback drives conference success

6
Mins Read
Zuddl Staff

To drive growth through conferences, your organization must constantly improve attendee experiences. Learn how attendee feedback can guide those improvements.

Take a moment to think through how your organization collects and implements feedback after conferences. Do you have a structured, thorough system that encourages attendees to leave actionable comments? Do you simply do your best to jot down what you hear from attendees during the event? Or, is your organization missing this step altogether?

Collecting constructive feedback from attendees gives your organization the keys it needs to unlock better conferences in the future. For example, you might learn which sessions, speakers, and topics attendees enjoyed the most and even inquire about logistical processes like ticketing. Of course, some feedback will reveal your conference’s weaknesses, allowing you to allocate resources to the right areas of improvement.

In this guide, we’ll explore strategies for collecting insights from attendees and making the most of their feedback. To get started, let’s walk through how and when to ask for feedback from conference attendees.

Collect comprehensive feedback regularly

The best feedback is specific and demonstrates a clear path forward. To get these responses from attendees, you’ll need to ask them the right questions.

Avoid asking questions that are too broad such as, “What did you think of the speakers at the conference?” as well as those that could be answered with a “yes” or “no.” Request that attendees elaborate on their responses (e.g., “Who were your favorite speakers, and what made their presentations engaging/interesting?”). 

Another critical part of collecting quality feedback is knowing when to ask for it. Here are some of the best times to send surveys to attendees:

  • Pre-event: While in the planning phase, you might consider sending out surveys to past attendees or, if you are part of an association, to your members. To align the conference with attendees’ expectations, prompt them to tell you what they’d like to see done differently at this conference, which topics they want to hear about, and which speakers they think should be featured.

  • During the event: Most conferences take place over several days, meaning that attendees could have very different experiences from day to day. Give attendees the chance to weigh in on their experiences at the end of each day so your organization has the chance to improve between the first and last days. Additionally, this can help you create more consistent conferences in the future.

  • Post-event: Follow up within a week of the conference ending to get a comprehensive understanding of how the event went. In this survey, you can ask about anything from conference promotion to the registration process to the perceived value of the conference.

  • Ad hoc or quarterly surveys: Occasionally, you may want to track long-term satisfaction trends and identify areas for sustained improvement. In this case, it can be helpful to release regular surveys that cover various aspects of your operations, including conferences. Note that these surveys are best for learning about attendees’ general satisfaction with the conferences rather than small details.

Without feedback that translates into concrete improvements, it can be hard for your organization to move forward. Strategically creating and timing your surveys ensures that you get useful feedback from attendees.

Find the actionable insights

While well-designed survey questions will earn your organization more helpful feedback on average, you’ll likely still receive some comments that you don’t know how to use. This is why it’s essential to understand the difference between actionable insights and those lacking actionable components:

  • Actionable insights: These are clear, specific comments or suggestions with obvious next steps, such as “I would enjoy more interactive sessions and workshops at the next conference.” If you receive this feedback, you know that you can improve attendee experiences by diversifying the format of conference sessions and prioritizing engagement.

  • Non-actionable insights: This type of feedback is typically more vague, making it difficult to identify a clear path forward. If you receive feedback that a participant thought the conference generally lacked excitement, for example, you might have to guess about what changes can be made to engage attendees. 

In general, your organization should allocate its time and resources to making changes that don’t involve any guesswork. However, if you see the same comment again and again (e.g., “The conference was not engaging”), consider creating a follow-up survey to dig deeper and uncover the next actions.

Focus on continuous improvement 

As you work to improve your conferences, it may be tempting to dial back your efforts once you overcome the initial, common points of feedback from attendees. However, your organization should keep striving to put participants’ suggestions into action no matter how far its conferences have advanced from the starting line.

Adopt these strategies to promote continuous improvement:

  • Cultivating a feedback culture. Communicate that constructive feedback is valued and acted upon. This will encourage survey respondents to leave their honest opinions with the assumption that your organization will genuinely consider them.
  • Creating a feedback implementation plan. To properly allocate your team’s resources, create a plan that lays out criteria for which feedback to implement, how you’ll determine which suggested topics or speakers make it to your conference agenda, and a guide to measuring progress.
  • Getting comfortable with experimentation. You may need to push the boundaries of what your organization is comfortable with to satisfy attendees’ expectations. Foster a culture that welcomes innovation, supports calculated risks to get your team out of its comfort zone, and doesn’t fear failure.

To keep your team motivated, remember to take the time to celebrate your wins along the journey to consistently improving your conferences. To identify these wins, be sure to set up a way to accurately measure the success of the changes you make

Measure the impact of changes

After devoting time and effort to improving an aspect of your conferences, you’ll want to know if that investment paid off. The only way to get a definitive ROI is to measure specific metrics before and after making changes. Make sure to keep any data you collect secure and organized within your organization’s CRM or management system so you can easily reference them at any time.

Some of the key metrics that reveal trends over time include:

  • Attendee satisfaction scores which show how satisfied attendees are with the conference on a numeric scale.
  • Marketing metrics such as email campaign open and click-through rates, social media engagement (e.g., likes, comments, shares), and conversion rates.
  • Speaker ratings which reveal satisfaction with individual speakers—you might improve this via speaker coaching.
  • Repeat attendance, or the percentage of attendees who return to subsequent conferences.
  • Revenue metrics such as total revenue, sponsorships earnings, and more that reflect financial trends.

Remember to adjust the metrics you study according to your organization’s current goals and needs. Keep older records on file so you can track long-term trends and compare them to industry benchmarks.

To sum up

While your conferences should bring benefits like increased revenue or membership to your organization, they should serve attendees first and foremost. Implementing their suggestions into future conferences not only creates more positive, engaging experiences but also shows that you greatly value their opinions and satisfaction.

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