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Event Heroes

Looking back to plan ahead - Build your event strategy for 2023

Looking back to plan ahead - Build your event strategy for 2023

December 8, 2022
10:30 AM PT
December 8, 2022
10:30 AM PT

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Rachel Russell
Assistant Director, Field Marketing at EY
Rachel Russell is an award-winning event marketer, creating and executing memorable experiences for attendees. She is the Assistant Director of Field Marketing at EY and runs the Entrepreneur Of The Year® Greater Los Angeles program, which recognizes business leaders in 145 cities and 60 countries throughout the world.
Ketan Pandit
Head of Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.
Hosted on Zuddl
Produced with Zuddl Studio

As we approach 2023, the events industry is at an interesting juncture where virtual, hybrid and in-person events and online webinars coexist. 

While we wait to see how things will pan out, is there a way for B2B marketers to make the best use of their time and resources to approach 2023 with razor-sharp focus?

… yes, and it all starts with a watertight plan. 

We invite you to join Rachel Russell, Assistant Director, Field Marketing at EY, in conversation with Ketan Pandit, Head of Marketing at Zuddl to learn how to create the perfect field marketing plan for your brand, how to define event success from a revenue perspective and how to set the right expectations for an upcoming event year.

Key Takeaways

The role of events in field marketing
Aligning your field marketing plan with business and revenue goals
Horror stories from events
Rachel’s event predictions for 2023

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Join the speakers

Rachel Russell
Assistant Director, Field Marketing at EY

Rachel Russell is an award-winning event marketer, creating and executing memorable experiences for attendees. She is the Assistant Director of Field Marketing at EY and runs the Entrepreneur Of The Year® Greater Los Angeles program, which recognizes business leaders in 145 cities and 60 countries throughout the world.

Ketan Pandit
Head of Marketing, Zuddl

A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.