Events are a powerful tool for building relationships, generating leads, and driving revenue. However, not all events are created equal, especially when it comes to conferences for global B2B audiences.
So, the obvious question would be - what does it take to plan, and execute an exceptional conference?
Rocketlane’s Propel ‘23 is the world’s first customer onboarding conference. In 2023, it saw more than 3500 global attendees, who all joined virtually. How did they pull this off?
Varun Singh, Head of Marketing at Rocketlane, and the force behind Propel '23 talks about what it took to get their conference off the ground.
Prefer reading to watching? Click here for our blog post that unpacks the webinar's essential insights.
Key Takeaways
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Building an event mix for Rocketlane
Before Propel - the prep work that went in
During Propel - learnings from the ground
After Propel - metrics to gauge a conference’s success
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