How a former event producer is now rocking DevOps events on a global scale

Watch Now

Hosting a tech conference is like orchestrating a symphony; different elements must harmonize and synchronize flawlessly at the right moment in order to create an impactful experience for your audience.

And who better than an Event Producer turned Global Events Marketing Lead for a Tech Startup to orchestrate so many moving parts. 

We spoke to Hillary Foster, a Certified Meeting Professional (CMP) with a diverse experience in running events of all kinds.

Having recently concluded Cloudsmith's inaugural virtual conference Unpacked, Hillary shared her story of putting all the pieces together for Unpacked, and much more.

‍

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

In F.R.I.E.N.D.S style, this episode discusses the following event fails:

The One Where the Seating Diagram Didn’t Match the Seating Chart
The One Where Lindsey Had To Become IT Support on the Fly
The One Where Steph Forgot To Eat
The One Where None of the Volunteers Showed up for Their Shift
The One Where We Ran Out of Space at a Keynote
The One Where We Ran Out of Food and Water

Key Takeaways

Talking Points

Kicking off her journey with events in style (as an Event Coordinator for the Grammys!)
Transitioning from audio engineering to events
Hillary’s experience with hybrid events
The unique challenges of crafting events for DevOps professionals
Actionable tips to overcome these challenges
Speakers
Hillary Foster, CMP
Global Events & Sponsorships Lead, Cloudsmith
A Global Events Leader & Certified Meeting Professional, Hillary has a diverse experience in running events of all kinds at The Recording Academy (The Grammy Awards), The Atlantic Magazine and The Washington Post to producing events and content for big brands like Walmart and Autozone, Hillary now specializes in leading an events program that reaches DevOps and Engineering professionals around the globe.
Ketan Pandit
VP Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.

Key Highlights

Explore More Webinars

Event Heroes

How to Turn Drab Events Into Dazzling Experiences

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Event Heroes

Getting the most out of your event budget (and other negotiation tactics)

Growth Streak

Dave Dabbah shares his valuable insights on marketing in this virtual & hybrid era

Growth Streak

How communities are driving businesses in the remote world

Growth Streak

The Fuel and engine: Components to hire & scale an effective marketing function

Webinar

Getting the most out of event content with AI: Zuddl X Parmonic Integration

Webinar

5 Budget Hacks To Save Big at Your Annual User Conference

Webinar

Employee engagement in a hybrid workspace

Let us take care of your next event

Simplify your events with Zuddl.
Talk to an Expert