Despite the spike in demand for virtual events over the last year, the format still remains unfamiliar to much of the industry. Figuring out how to engage a remote audience is incredibly challenging and requires a different set of tactics and skills than what most planners who are accustomed to live events may have been cultivating.
- In fact, almost 31% of planners say that their biggest frustration when organizing a virtual event is its inability to match live engagement.
- Another report states that virtual attendees are only engaged for 66% of an entire virtual session.
Consumers today have different behaviours, needs and expectations, so an engagement strategy that worked at a physical event would not be the best idea for a virtual event.