The secret to fast growing communities - Engagement and the role of events
March 16, 2023
10:30 AM PT
Join us to master the art of choosing your event format
If you’ve been reading about how the future of B2B business is community, you’re reading the right stuff.
In today’s day and age, B2B professionals consider communities to be sacred spaces; trusted inner circles where they can learn and grow, keep up with current trends, and receive sincere feedback and solutions to real-world problems.
To learn more about the growth of communities and the role of events in their growth journey, we got an exclusive inside perspective from Asher Mathew, Co-founder & CEO of Partnership Leaders - a community for partnership professionals.
Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.
Key Takeaways
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How have communities evolved over the past 5 years?
How to foster healthy engagement in a B2B community?
How should one build the event mix for communities?
Are there specific success metrics for community events?
Speakers
Asher Mathew is a co-founder and the CEO of Partnership Leaders. He has worked in sales, marketing, customer success and business development / partnerships in venture and revenue (bootstrapped) businesses. His previous stops are Demandbase (via acquisition of Demandmatrix), LeanData (Raised Series C), Avalara (IPO) and Nodus Technologies (Acquired by EVO Payments).
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.
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