fireside chat

The Fuel and engine: Components to hire & scale an effective marketing function

Components to hire & scale an effective marketing function

March 2, 2022
10 AM PST | 11:30 PM IST
50 Mins
Emily Kramer
Co Founder, MKT1
As co-founder of MKT1 Advisory & MKT1 Capital, Emily helps build effective marketing functions at early & growth stage SaaS startups by investing, advising, mentoring, recruiting & writing newsletters. Previously, Emily led and built marketing teams from the ground up at Carta as VP of Marketing, Asana as Head of Marketing, Astro (acquired by Slack) as VP of Marketing, and Ticketfly. Emily has an MBA from Harvard Business School and a BA from Tufts University.
Ketan Pandit
Head of Marketing, Zuddl
A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.
Hosted on Zuddl
Produced with Zuddl Studio

Product marketing, content marketing, brand, demand gen, performance marketing, marketing ops…
It's easy to get stuck in the weeds and jargon when building a marketing function. But what if we told you that creating an efficient marketing function only needs the right combination of a fuel and engine, curious?

The fuel is all the stuff that you say (out loud, in writing, or visually) to your audience — whether that be short-form copy on a website, a long-form blog post, an image in an ad, or an explainer video. The engine is all of the channels and processes you use to get the fuel out to your audience, plus the tools you use and the metrics you use to track your marketing and growth efforts. 

Key Takeaways

Join our session to get useful insights on:

What are fuel and engine?
How to build and scale your marketing team using the fuel & engine concept.
How to build a marketing strategy by balancing fuel and engine work.
Opportunities for leaders: global hiring, market expansion etc.

Join the speakers

Emily Kramer
Co Founder, MKT1

As co-founder of MKT1 Advisory & MKT1 Capital, Emily helps build effective marketing functions at early & growth stage SaaS startups by investing, advising, mentoring, recruiting & writing newsletters. Previously, Emily led and built marketing teams from the ground up at Carta as VP of Marketing, Asana as Head of Marketing, Astro (acquired by Slack) as VP of Marketing, and Ticketfly. Emily has an MBA from Harvard Business School and a BA from Tufts University.

Ketan Pandit
Head of Marketing, Zuddl

A seasoned B2B marketer with expertise in building scalable demand generation engines and partnership ecosystems. Prior to heading marketing at Zuddl, Ketan has helped build the partnerships ecosystem, and led demand generation at CleverTap, built the marketing team at Aureus Analytics, and worked at consulting giants Cognizant, Persistent Systems and TCS.