Field events are localized, high-touch activations—such as roadshows, workshops, and executive dinners—designed to deepen connections with key accounts and create meaningful in-person engagement opportunities.
Collaboration at field events depends on shared visibility into attendee data, clear lead routing, and coordinated follow-up. Event platforms that integrate with CRMs and marketing automation tools help both teams work from the same dataset. Zuddl supports collaboration with real-time lead capture, tagging, and CRM sync so sales and marketing stay aligned before, during, and after events.
The fastest way is through native CRM integrations that eliminate manual upload and ensure lead data flows instantly from the event floor into sales workflows. Zuddl’s universal lead capture app pushes leads directly into Salesforce, HubSpot, and other CRMs, enabling reps to act on hot leads without delay.
Yes. Personalization is most effective when follow-up messages reference specific sessions attended, booths visited, or interests expressed. Platforms like Zuddl capture these engagement signals and sync them to your CRM or MAP, enabling sales and marketing teams to create tailored outreach sequences that improve conversion.
Field events often require flexible scheduling, localized branding, CRM integrations, and real-time lead capture. Platforms that offer a unified way to plan, activate, and measure ROI across multiple regional activations can save time and improve sales alignment. Zuddl, for instance, supports these workflows through its field marketing toolkit and CRM integrations.